Suggestions or ideas on publicizing the Peony Fair in Luoyang, China.

1. Suggestions on the overall planning of the Peony Fair

1. It is suggested that the Peony Fair be renamed as Luoyang International Peony Fair in China or Luoyang International Peony Festival in China.

2. Make a unified plan for Luoyang city image brand. According to the 11th Five-Year Plan, the municipal party committee and the municipal government should make unified planning, integrate and repackage all the resource elements in the city, and launch Luoyang city image brand. During the Flower Fair, the main roads of the city should be arranged in a unified way to create a strong festival atmosphere, and the external publicity should concentrate on the brand of Luoyang city image.

3. Establish the idea that cultural activities are the soul of festivals. Cultural activities should run through festival activities, and festivals without cultural connotation are empty. We should strive to hold some high-standard literary pen meetings and collection activities in Luoyang; It is necessary to systematically sort out peony literature, hold more seminars on peony culture, establish a place with peony culture as the theme, and reflect the history, people and events of peony through painting, sculpture or other art forms; Establish peony flower identification center and conduct peony boutique auction; Improve the level of Longmen "White Garden"; We should pay close attention to the rescue and protection of folk cultural heritage.

4. "Peace, friendship, development and harmony" should be added to the theme of the Flower Festival. The perspective of holding festivals should be broad. Don't talk about Luoyang just for the sake of it. Let's focus on the beauty of peony, face the whole country based on the Central Plains, and all kinds of activities will attract great attention and buzz of tourists from all over the world as much as possible.

5. planning activities should be combined with advanced technology. Planning activities should fully reflect the comprehensive strength of Luoyang city. For example, "shenzhou spaceship" represents the most advanced scientific and technological level in China, and many units in Luoyang participated in the research and development, so as to make Luoyang more closely integrated with the whole country and even the world and further highlight Luoyang's urban status.

6. Establish the image marking system of the Peony Fair. It is necessary to establish the image symbol of the Peony Fair with Luoyang characteristics, which is obviously different from other cities, and to have a unique peony fair song and propaganda slogan.

7. The activities of the Peony Fair should change from quantity to quality and from scale to benefit. The number of cultural and sports activities should not be too much, and the quality and level should be improved. Make good use of the existing cultural and sports venues in our city and hold as many provincial and national cultural and sports activities as possible.

8. In terms of operation mode, simplify the government-led as much as possible. However, the municipal government should give clear and favorable conditions for market-oriented operation and improve the enthusiasm of enterprises and all sectors of society to participate in the Peony Fair.

9. Expand the functions of the Peony Fair Office. It is suggested that the management, guidance and coordination functions of the city's festivals should be centralized in the Peony Fair Office of the municipal government.

2. Suggestions on the publicity work of Peony Flower Festival

1. Intensify the publicity work. Foreign propaganda should be done in detail, not with pepper noodles, and focus on propaganda work in several central cities and key cities; Make some promotional videos of Luoyang city, and broadcast them on CCTV, especially CCTV 4 and provincial TV stations, so as to fully create visual impact and expand the visibility of our city.

2. Position Luoyang as the final destination of tourists. From March to May every year, the image of Luoyang city and large-scale billboards of Peony Fair will be set up in prominent positions in surrounding cities and central cities; Advertisements are published in the main pages of evening newspapers and TV newspapers in various places.

3. The internal propaganda should highlight the festive atmosphere. Peony Flower Festival has become an indispensable grand festival for Luoyang people. It is suggested that all kinds of publicity during the flower festival should highlight the festive atmosphere, fully mobilize the pride of the general public, and make everyone participate in the flower festival as the protagonist.

4. Put peony flowers in Tiananmen Square. Ten thousand pots of peony flowers are placed in Tiananmen Square before May Day every year, which has good publicity effect, great influence and strong maneuverability.

3. Suggestions on specific problems

1. Reflect the charm of Peony Flower City. Plant more ordinary peony flowers on the main roads of the city, especially airports, stations and urban entrances and exits, so that visitors can feel the charm of Peony City when they enter Luoyang.

2. It is necessary to increase the cultural heritage of Luopu Park. At present, Luopu Park is only a garden park, and its cultural heritage is insufficient. It is suggested to build a sculpture wall of "Luoyang Historical and Cultural Corridor" and "Luo Shen Fu Tu" in Luopu Park, to brighten and color the banks and water surface on a large scale, and to build a statue of "Luo Shen" in the center of the water surface.

3. control the price of the service industry. During the festival, tourist attractions and parks are overcrowded, while tourists are scarce from Monday to Friday, so price levers should be used to adjust them. For example, ticket prices should be raised on weekends to control the number of people, and prices should be lowered from Monday to Friday to attract tourists; The accommodation price of hotels is too high. Now tourists go to Luoyang to enjoy flowers during the day and stay in neighboring cities at night. Luoyang has suffered a lot. The government should introduce relevant measures to attract tourists to eat, stay and travel in Luoyang.

4. Solve the traffic problems. Many comrades reported that one of the most important reasons for not inviting guests to Luoyang during the flower show was that they could not buy tickets and could not guarantee the guests to return on time.

5. Develop tourist souvenirs with Luoyang characteristics. Tourist souvenirs should be aimed at the different needs of long-distance tourists and short-distance tourists, with various forms, rich taste and commemorative significance, and can represent Luoyang.

6. fully arouse the enthusiasm of tourism enterprises. It is necessary to give strong support to travel agencies and tourist attractions in terms of policies and funds, fully mobilize the enthusiasm of tourism enterprises, and make them organize tourists to come to Luoyang for sightseeing on the platform of Peony Flower Festival and Luoyang.

in addition, the participating units also put forward some preliminary ideas on some activities to be planned and held during the flower show next year.