What slogan does the signboard at the entrance of the clothing store write to attract customers into the store? The slogan of the clothing store is very attractive.

When designing advertising slogans for promotional activities, we simply and rudely emphasize discounts and bargaining, which has long been ineffective for savvy consumers. Then, in the coming May 14 holiday, how can a clothing store design a slogan that will interest consumers at a glance? Bian Xiao believes that we can start with the following three questions from the perspective of consumers.

How to write the promotion slogan of Wuyi clothing store? First, why do consumers want to read your advertising language?

Not only the advertising language, but also all the copywriting we usually write need to use the so-called headline strategy. In other words, the success rate of your advertisement is 80% determined by your title, and the remaining 20% is determined by the content. According to scientific research, when reading, people who only read the title are five times more than those who read the title and text at the same time. The inspiration is to work hard under the title and use strong words in the title as much as possible, such as "free", "buy one get one free" and "clearance sale" to let customers know the benefits brought by this promotion. You know, people are greedy and cheap, and only those things that are good to them will be willing to look at them carefully.

How to write the promotion slogan of Wuyi clothing store? Second, why do consumers buy your products?

In the face of customers' doubts, we should start from the unique selling points of the products. The common selling points are low price, good quality, sufficient supply, fast and convenient logistics, obvious geographical or historical advantages, innovation, good brand image and perfect after-sales service. If you have the above selling points, so much the better. Use advertising language to list these reasons why consumers should pay for them, so that consumers can touch their hearts more easily.

How to write the promotion slogan of Wuyi clothing store? Third, what is the guarantee?

Nowadays, many merchants are reluctant to provide customers with the service of returning goods when doing promotional activities, for fear of losing money. But I don't know if it has occurred to you that the price of the products we promote is lower than that of normal products. If the merchant is unwilling to make a promise to return the goods if there is a problem, it will actually make consumers doubt whether the promoted goods will have quality problems and refuse to buy in large quantities. You know, with the formal guarantee of your return promise, more people will buy goods. The more guarantees, the more substantial the profits will be. Of course, no matter what guarantee promises are made, businesses need to pay a certain amount of courage and courage.

The above is the skill of how to write the advertising slogan of the 5. 14 holiday clothing store promotion activities. I believe that starting with these three questions can help you improve your promotion performance.