Corporate culture of Zhejiang jiamengyi socks industry co., ltd.

"Wear dream clothes, dream every day", a factory slogan was once a household name in Zhuji. What makes Jiamengyi products stand out among so many sock manufacturers, develop rapidly, go abroad and face the world? Today, its successful belief is "dream at home", which is the eight words that Jia Ming Jin Jianming has deeply realized in the past 20 years, "seeking trust with quality and treating customers with sincerity".

From 65438 to 0979, Jin Jianming began to farm at home after graduating from junior high school. At that time, his father raised ducks, and Jin Jianming naturally took over the burden of raising ducks. Later, he was engaged in repairing hand-cranked hosiery machines, looms, water and electricity installation and other occupations. 1986, Jin Jianming was 24 years old. That year, Jin Jianming walked out of the house with a small table and came to Wu Bo Town. A belief was quietly and deeply sown in Jin Jianming's heart: I will never go back to my hometown until I get ahead.

Jin Jianming borrowed thousands of dollars from his friends and opened an agricultural machinery repair shop. In the process of self-study, I slowly learned to repair agricultural machinery, match keys, install bicycles and repair socks ... I remember that when I first helped people match keys, Jin Jianming knew nothing. What should I do? He took two locks and went to a key shop in Datang to make one. He watched others match, then went home and closed the door to practice, thus "stealing" the lock. The same is true for installing bicycles. At that time, when he helped the supply and marketing cooperative to install bicycles, he didn't know how to build steel bars. Jin Jianming took the bicycle down and reassembled it. After installing it, he learned to install it in a few days. It is even more difficult to learn to install hand-cranked hosiery machines. At that time, Jin Jianming stayed by the machine for three days and three nights for a little problem until it was installed. When the machine was installed, Jin Jianming said that the joy in his heart was beyond words. Jin Jianming has also been to Chongqing and Jiangxi to install and repair hosiery machines, but in Zhuji hosiery circle, Jin Jianming is already very famous, and people ask Jin Jianming to help them install machines every day. Jin Jianming earned the first bucket of gold in his life by his earnest, studious and painstaking research, bit by bit accumulation and bit by bit mastery. 1at the end of 989, Jin Jianming bought a 503 woven sock and started his entrepreneurial career. At that time, it mainly helped Yiwu manufacturers to do processing. By the second half of 1990, there were more than 20 machines. Because there were not many people in the industry who knew about hosiery machines at that time, Jin Jianming undertook the work of machine maintenance, raw material procurement, deliveryman and so on, and he was running alone inside and outside. Jin Jianming's life is completely centered on the workshop. In order to facilitate work, Jin Jianming and his wife put a spring bed in the workshop. At that time, his wife was pregnant In the evening, Jin Jianming put a small bench by the bed and slept on the edge of the bed. The most tiring time is three days and three nights without sleep. I am busy outside during the day and have to repair the machine at night. Sometimes I am so sleepy that I doze off while repairing the machine. I woke up the first time I touched the machine, and I just repaired it. Another time, it lasted for five days, every day until four or five o'clock. Finally, Jin Jianming fainted directly in the workshop. Neighbors carried him to the health center. The doctor said he could hardly feel the pulse. He urged Jin Jianming to have a good rest, but Jin Jianming was uneasy about the hosiery machine and still worked while playing infusion bottles.

1993, at an opportunity, Jin Jianming bought Xiyou Knitting Factory, a village-run enterprise in Xiyou Village, Janice Town. Since then, Jin Jianming has changed from a family workshop to a factory. Xiyou Knitting Factory is the predecessor of Jiamengyi socks industry. 1994, Jin Jianming once again spent1350,000 to buy 10 sets of 3 14 silk stocking machines. start a new undertaking

1995, Jin Jianming realized so strongly that "people should have their own names, products should also have their own names, and I want to be my own brand" in the process of dealing with Yiwu socks merchants. 1 996 Jin Jianming registered his own brand with "Jiamengyi".

Since we want to be our own brand, we must have our own post-processing procedures, such as setting, dyeing and packaging. The original factory and supporting facilities are not enough. So in1June, 1996, Jin Jianming invested100000 yuan to build a factory building and increase equipment. Opening the market is always risky. What is the best way to solve the risk?

"It is honest! If an enterprise can compare honesty to the life and blood of an enterprise in the process of development, it will have more firm confidence in the cooperation desire and development prospect with its partners. Therefore, if the integrity of an enterprise is gradually turned into a principle and then into the essence of an enterprise-corporate culture, then its long-term thinking and ambition will win step by step! Invincible! " Jin Jianming said.

At that time, a kind of socks developed by enterprises were crystal stockings, which were favored by customers as soon as they were listed, because only Jiamengyi could make such socks in the whole socks market at that time. In those days, customers waited for goods with money every day. On one occasion, a customer from Guangzhou came to the company with 200,000 cash, sincerely hoping to cooperate with Jia Mengyi, but Jin Jianming refused, he said.

Unfortunately, the good times did not last long. As soon as the product reached the market, there was a problem. Because of quality problems, customers complain every day and ask for returns everywhere. At that time, considering the long-term development of the company, as an enterprise, Jin Jianming should dare to take responsibility. He told every customer that as long as there were still goods in the warehouse, all of them would be returned unconditionally. For a time, the enterprise was in trouble. In order to repay the customer's payment and foreign loans, the two cars of the company were sold at low prices at that time, and the machines were parked there every day. The grim facts made the enterprise face bankruptcy. Jin Jianming said that at that time, he really realized what it meant to "live like a year." "To be honest, I even died at that time. My hair was half white." Today, Jin Jianming still feels embarrassed.

Just when Jin Jianming was in the most difficult time, some friends and customers extended a helping hand in time, and the true feelings of timely help encouraged Jin Jianming in adversity. "What I said most at that time was: I must work hard, I must believe that I will never give up, and I must have an explanation for my friends and leaders who support me. I believe that I Jin Jianming will definitely stand up again, and I Jin Jianming will definitely not let them down. "

It is this belief, this will, that makes Jin Jianming stick to it and go step by step to today. After the crystal silk pantyhose incident, the company began to strengthen product quality management and product innovation, while paying attention to brand promotion and maintenance. In 2003, the company introduced lS0900 1~2000 ~ 2000 international quality system management, LS 0 14002- 1996 international environmental system management and ClS system, which led to the company's management being awarded the "special government award" by the provincial, municipal government, financial and technical supervision departments. Jiamengyi brand won the honors of Zhuji, Zhuji, Shaoxing, Zhejiang, Zhejiang and China with its quality, service, reputation and popularity. In terms of product sales and channel expansion, the company has also made remarkable achievements. Products are exported to Japan, South Korea, Europe and America, and the domestic market has grown from more than 20 agents to more than 40, covering more than 500 terminal sales outlets in various provinces and cities across the country. In 2005, the company's sales volume was 45 million, reaching 60 million in 2006, with an annual growth rate of 30%.

At the end of the interview, I asked Mr. Jin to talk about his understanding of "responsibility". Because when I came to Jiamengyi, the two employees who received me said that "Jin is always a responsible person". In the case I interviewed, few employees used the word "responsible" to evaluate the boss, which made me curious.

"Responsibility refers to the attitude of being responsible to oneself, family, enterprise, employees and society. It is this attitude of being responsible for my future life that made me understand very early that I should work hard and not waste time. Then there is a responsible attitude, which enables me to control others' play and I don't waste time. It is this attitude that makes me learn to think about how to do things well. In the attitude of being responsible for the enterprise, I will bear more pressure, be responsible for the society, be responsible for the employees, be responsible for the enterprise, never rebel, respect customers, respect the government, respect partners and respect competitors. "General manager Kim's words inspired me.

Perhaps this is the root of Jia's success today.