What is the difference between self-media, new media and integrated media?

First of all, the concept is different.

1. The new media is a new media form developed under the new technical support system, compared with the traditional media (newspapers, radio, television, etc.). ).

2. Self-media, also known as "citizen media" or "personal media", refers to a privatized, popular and autonomous new media that delivers normative and non-normative information to an unspecified majority or specific individuals through modern and electronic means.

3. "Converged media" is a new type of media that makes full use of media carriers to integrate different media such as radio, television and newspapers in terms of manpower, content and publicity, making them similar and complementary, so as to achieve "accommodating resources, integrating content, integrating publicity and interests".

Second, the content is different.

1. New media include digital magazines, digital newspapers, digital broadcasting, mobile phone short messages, mobile TV, Internet, desktop windows, digital TV, digital movies, touch media and mobile phone networks. Compared with newspapers, outdoor, radio and television, new media is vividly called "the fifth media".

2. Self-media platforms include Baidu Post Bar, Blog, Weibo, WeChat and other online platforms.

3. The media is a unit, a voice and a price. Radio, TV and Internet have become three forms, means and methods to serve the same project activity at the same time, and the price will be much higher than any single media, and the customer's recognition of this activity will be greatly improved.

Third, the meaning is different.

1. The development of new media will be the new trend of media development in the future. In the traditional sense, the media spreads information through TV, radio, newspapers, magazines and other single forms, while the new media is a new media concept that integrates traditional media and uses digital media technology to develop and creatively complete the dissemination, processing and new interpretation of information.

2. Through the "six-degree theory" and viral communication, the speed and scale of information transmission are infinitely enlarged. If the brand and products of the website are positive, and the psychological value of users after using it exceeds their expected value, then through the influence of the media on users, the reputation of products will be automatically formed, which will tangibly boost the enterprise value.

3. Integrating the media: The innovation of ideas not only expands the existing narrow understanding of the media, but also means a new understanding of the traditional media industry chain. The industrial chain of media is no longer limited to news production, exchange, consumption and other links, and the line of the industrial chain will also change with the addition of new media.

Extended data:

1, the development trend of media:

Challenge traditional media from the media. The self-media with podcast as a new form makes the audience who were originally on the edge of news manufacturing become the backbone of news information dissemination, and the traditional media is challenged by the self-media

2. The educational influence of new media:

Due to the oppression of subject consciousness, the real communication world has gone to the opposite of value rationality-the irrationality of instrumental rationality. The Internet era has intensified the instrumentalization of human rationality, and human attitudes towards technology have always wavered in the use and application, which has obvious instrumental characteristics.

More importantly, in the communication with technology, human beings failed to follow a communication standard that can break away from the normative role and realize * * * knowledge with their own conscious strength. How to realize the reconstruction of cyberspace communication under the guidance of reasonable communication standards is the realistic reason for choosing the topic.

Baidu encyclopedia-from the media

Baidu Encyclopedia-New Media

Baidu Encyclopedia-Rong Media