What is Jiangxiaobai’s advertising copy in March 2018?

On Women's Day this year, Jiang Xiaobai said, "If your gender were reversed for a day, what would you most want to do?" Then he took advantage of the hot spot of 38 to publish a set of posters about women. Jiang Xiaobai Xiaobai said: In this life, a woman can interpret multiple identities and live her best self. Let’s take a look at this set of poster copywriting.

Choose a lipstick color to express your mood, just because you dare to control your own beauty.

You control the pace whether you are single or single, because you don’t want your life to be defined by your age.

Wear casual short hair and flat shoes just because you want to live as freely as the wind.

Strictly control calories, just because you turn sophistication and elegance into your daily life.

Control the whole game and "lead the team to score", just because you firmly believe that strength is your symbol.

Not every woman can benefit from "Bao" to cure all diseases, just because you have the direction you want to pursue.

Know how to accompany your parents and act coquettishly occasionally, just because you live a serious life and like to be innocent.

Life always has wine and stories, just because you love the casual way of releasing your emotions.

Never miss your child’s growth path, because parent-child time is also the sunshine of your life.

Women are half of the world, and emotions are the beginning of the story.

Jiang Xiaobai’s poster copy cleverly combines the elements of Women’s Day, using female silhouettes, flowers and other festival-related elements on the background of the poster. In addition, in the text copy, it also combines women-related elements. Life, such as: accompanying children to grow up, accompanying parents, cutting short hair, etc. Simple words, warm and powerful.

How about it? After reading this set of poster copywriting with stories, do you have any new ideas in copywriting creation?

Ye Xiaoyu copywriter, author of "New Media Copywriting Creation and Dissemination", WeChat public account: Ye Xiaoyu Paopaopao (talkto520)