Poster Promotional Design-How to Design Promotional Posters_How to Design Promotional Posters

How to design a promotional poster

Poster design must have considerable appeal and artistic appeal, and must mobilize factors such as image, color, composition, and sense of form to form a strong visual effect; it The picture should have a strong visual center, strive to be novel and simple, and must also have unique artistic style and design features. You can choose a theme first, then find suitable pictures, and then design some slogans. Promotional posters of different natures have different requirements. The basic principles are introduced below:

1. The principle of consistency

In the design process, the designer must have a clear sequence for the entire process. And implement them one by one. Poster design must be consistent from the beginning, including headlines, material selection, photos and logos. Without uniformity, the poster will become cluttered and difficult to read. All design elements must be combined in an appropriate manner to form an organic whole.

2. Principle of Relevance

To make works consistent, the first principle is to adopt the principle of relevancy, which can also be called grouping. Correlation is based on the natural principle that birds of a feather flock together. If we see the various components put together neatly on a page, we try to understand them. We always think of them as a group - regardless of whether the different parts are actually similar or related. This is a bit like the "involvement in crime" principle.

Poster designers can implement this principle of association in many ways. First of all, grouping people, objects and words can improve the communication effect of information. It can be imagined that many billboard advertisements are composed of a photo of a consumer, a product picture and an advertising slogan. The choice of character type (kid? old man? overworked parent?) is inevitably linked to the product. If the photos of people are well processed, it will be like consumers saying "I always use Bleacho bleach" instead of a rigid advertising slogan

Second, each part should be placed Together they can produce a stronger impact than the loose structures alone. When there are several items that are very similar (for example, several different watches linked together), the viewer's eyes can naturally move from one watch to another. These objects form a visual unit that can give the audience a single message rather than an indirect message.

If the items in the poster are very similar, grouping them together will make the poster more attractive to others. Other elements will be considered secondary by the audience.

3. The principle of repetition

Another way to make your work consistent is to repeat shapes, colors or certain values. When you see a design element in a plane and its different parts are used repeatedly, our eyes will naturally follow them. Sometimes even if they are not placed together, our vision will still regard them as one. overall. We subconsciously draw connections between them.

The easiest way to apply repetition is to create a pattern in the background of your poster and then apply it repeatedly. These repeating patterns in the background create an interesting visual and compositional effect, and then connect the background to the foreground elements.

Another way to use repetition is with a line of repeated elements that guide the viewer’s eye to an important message, logo, or image. Repeating elements can create a path to guide our eyes, creating a sense of curiosity in the audience - what is at the other end? This is actually a way of telling a story, attracting the audience to continue watching.

Human vision has a very strong sense of repetition, and sometimes we will see the objects in the picture as being repeated even when they are not repeated. For example, in a poster about nail polish, we can add a large drop of nail polish above the poster. In another part of the work, the same pattern or color as the drop of nail polish will produce an effect corresponding to the drop of oil above. Inadvertently, our eyes have gone downwards.

4. The principle of continuity

It is usually applied together with repetition, as we have seen in the above examples. When a designer uses continuity, the objects in the piece come together to guide the viewer to another location.

This method is generally achieved using linear effects. When we see a line, our eyes instinctively follow it to see where the line will go.

5. Add background color

If the shapes, colors, or appearances of the elements in your work are not exactly the same, a simple solution to make the work uniform is Place these elements in a solid color area. For most commercial posters, the poster needs to be able to quickly convey the information it wants to convey, and we generally use associated shapes or colors.

6. Principle of coordination

Whether it is a coordinated composition or an uncoordinated composition, the layout of the poster can have a strong visual effect. Because breaking the equilibrium will create a tense atmosphere. For young children, we know to keep them away from potentially dangerous objects such as leaning trees, rocks, furniture or ladders. So an unbalanced composition also makes us feel this way.

When looking at a work, we always imagine in our minds that there will be a vertical central axis and a symmetrical composition on both sides. Coordination is particularly important for design, because the poster always appears as a separate entity, with nothing else around it to provide other visual support points (other designs such as magazine advertisements, adjacent to it) The page or other surrounding elements can serve as a support point).

7. Symmetry and coordination

Symmetry: Nature is full of symmetry. Butterflies, maple leaves and snowflakes all have a very symmetrical shape. Human beings feel particularly close to these symmetrical things, maybe because our bodies are also symmetrical (of course, most people are).

Designers use this human nature to design works. When creating a poster, a designer will often place a main image or text on a vertical central axis and make it symmetrical from side to side. This composition makes the viewer feel comfortable - everything is in order. When the object in our picture is a face or a person's body, a symmetrical composition can help the audience resonate with the work.

Symmetry can also be created when placing each design object in the corresponding position on the left and right sides. This creative technique that combines repetition and symmetry gives the work a sense of coordination and stability.

8. Asymmetric coordination:

We often use asymmetric composition to make posters full of vitality. The designer uses color, value, shape and position to produce a planar composition that is not entirely balanced but does not create clutter. An absolutely asymmetrical composition is actually not easy to achieve - if there is not much difference in size, color and other elements, there is still a sense of balance.

9. Shape and position coordination

Shape coordination can also bring consistency to your poster design. A large, simple shape (or image and text area) can work well with a smaller, more complex element. Larger shapes in the work attract others' attention, while smaller elements, although they are less important parts, visually form a stable visual effect with the larger area. The layout should be reasonable, the color matching should be harmonious, and refer to more pictures. How to design a promotional poster

Public leaflet design:

1. First set the scene

If you imagine a promotional leaflet as a play, then the paper is the stage . Like drama, the job of good advertising is to focus people's attention on your product.

2. Set the reference line:

Add a very thin border, you can think of it as a curtain, guiding the reader's eyes to the content in the middle. This kind of line frame must be very thin. If it is too thick and bright, it will distract the reader's attention.

3. Push your products to the front

Put your products in a prominent position on the page, just like you would do the same when entertaining friends for a barbecue in your backyard. The tables and chairs are placed in a conspicuous place in the yard so that every guest can see and touch them.

4. Add a title:

Once you add product images to the page, the role of adding text is to reveal various details and guide readers to pay attention to those who just look at the product and don’t understand it. Undiscoverable product benefits or features.

5. Choose the right font:

There are many classic fonts, which give people a low-key, confident feeling and can make the product steal the show. These fonts are carefully designed to be used for text, so whether they are used for main titles or subtitles, they are fully capable. How to design promotional posters_How to design promotional posters

It has become fashionable for merchants to use posters to promote products in their stores. When people pass by a merchant's store, if they are attracted by the personalized and creative posters, they will bring Lots of business opportunities. Posters are an art of information transmission and a popular publicity tool. Poster design must have considerable appeal and artistic appeal, and must mobilize factors such as image, color, composition, and sense of form to form a strong visual effect; its picture should have a strong visual center, strive to be novel and simple, and must also It has unique artistic style and design features. The following time Fortune Witkey mainly introduces the ideas of personalized poster advertising font design:

The ideas of personalized poster advertising font design

1. The combination of personalized poster advertising fonts

In order to effectively convey font information, when fonts and fonts or fonts and patterns are combined, appropriate combination methods should be used according to the requirements of the screen content and composition.

We can summarize the combination of fonts into the following two types: contrasting combination and unified combination.

1.1 Contrast combination

Contrast combination refers to the combination using the contrasting way of personalized poster advertising font design. Contrast combinations can make the font features of personalized poster advertisements more obvious and the font information easier to convey. To contrast fonts, the following three methods can be used:

(2) Contrast of styles

Use different writing methods or different expression forms to form different font styles, making the picture Produce a contrasting effect.

Note: Font style includes font form, font texture, font deformation characteristics, etc. When comparing font styles, you can compare changes from these aspects.

(2) Size comparison

Using fonts of different sizes for comparison enhances the visual impact of the fonts and is conducive to the transmission of text information.

(3) Contrast of thickness

Use the different thicknesses of font strokes for comparison to create a sense of rhythm in the font and highlight a kind of rhythmic beauty.

1.2 Unified combination

The unified combination method can harmoniously unify the personalized poster advertising fonts, which is conducive to the overall communication of information. To form a unified combination of fonts, the following three methods can be used:

(1) Unified style

Adopt a unified writing method or expression form to form a unified font style to make the picture more vivid. People have a sense of harmony and unity.

Note: Personalized poster advertising font design style includes font form, font texture, font deformation characteristics, etc. When realizing a unified font style, you can coordinate and unify from these aspects.

(2) Uniform size

Use fonts of consistent size to create a sense of unity in the fonts, thereby attracting people's attention and conducive to the transmission of font information.

(3) Same thickness

Using font strokes of the same thickness gives people a harmonious and unified aesthetic.

2. Layout design of personalized poster advertising fonts

When combining personalized poster advertising fonts, you should understand some knowledge of layout design, so as to improve your ability to apply fonts and design excellent works come.

In layout design, the arrangement of personalized poster advertising fonts can be summarized as follows:

(1) Starting and ending

This method means that the beginning and end of the text are both Neat is a commonly used layout design method. However, this method will give people a monotonous feeling, so different sizes and thicker fonts should be used to match each other, seeking changes in unity, and creating a sense of rhythm in the layout.

(2) Even at the beginning but not at the end

This method means that the words at the beginning of each line are arranged neatly, and the words at the end end with the length of the sentence, forming a neat, The other end is of different lengths. This form of layout design is commonly used in foreign language layout design.

(3) Even at the end but not at the beginning

This method means that the text at the end of each line is arranged neatly, while the text at the beginning is of different lengths. This arrangement hinders smooth reading and is best used on pages with less text.

(4) Aligned center

This arrangement means that the fonts are arranged in the center, and the left and right ends are not aligned, forming gaps of different lengths. For the center-aligned method, the important part of the font content should be placed in the middle or upper half as much as possible, so that the important part of the text can stand out more easily.

(5) Irregular fonts

The fonts are arranged in various directions, giving the layout a compact, interesting and dynamic impression. However, no matter how they are arranged, there must be certain rules to ensure the integrity of the layout.

The above is the idea of ????designing personalized poster advertising fonts. Not all posters are suitable for one font. The key depends on the content of your design. For example, if the content of the poster is about children, you can use some cute cartoons. For fonts, feminine products can use fonts that are more comfortable and comfortable. For example, Hanyi fonts are often used. For some more formal project promotions, large Song fonts and bold fonts are often used, but in short, they are still used flexibly. Time Fortune Witkey brings together font design companies from all over the country. If you need creative font design, log in to the website to post a collection task.

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