How about the sales of zongzi?

The Dragon Boat Festival is approaching, and the sales work of the sales company has begun. Looking at a dazzling array of zongzi, there are single ones, random on

The Dragon Boat Festival is approaching, and the sales work of the sales company has begun. Looking at a dazzling array of zongzi, there are single ones, random ones and tall gift boxes. What should I do? To solve this problem first, let's look at some facts of life.

? Every time I give my daughter 30 yuan 50 yuan, I go out for a walk. I gave my father two thousand yuan for the Spring Festival. Last week, I asked him if he still wanted to spend it. My classmate has a child: junior high school. In order to cultivate children's understanding of making money and spending money, he specially asked them to teach math to the pupils in the neighborhood. At the end of each class, the children will get 40 yuan money. But soon my friend found out that after the children had money, they ate and bought things with their classmates. Before they knew it, they ran out of money and never waited for the next class. Originally, I wanted my child to cultivate the consciousness of "making money", but as a result, he learned to spend money indiscriminately. What should I do?

To solve this "how to do" problem, we must first understand the essence of this problem. The essence of this problem is that the money you gave your child was credited to a psychological account called "change". In most people's minds, small change is used to "squander".

People will put hard-earned money, lucky money and unexpected money into different psychological accounts. It took you three days to write an article and it was published. You won the 500 yuan Prize. Will you try your luck with this money to play slot machines? Probably not. But what if you find 500 yuan? Maybe it will. Always generous to unexpected gains,

You want to buy yourself a cashmere sweater of 1500, and you have been reluctant to part with it. As a result, your wife gave it to you, and you were very happy. Although you know this money is your wealth. You also bought your wife an iPhone that you didn't want to buy, and she was very happy. It's as expensive as buying it for yourself, but it doesn't seem to hurt that much.

If you have a 100 yuan bill in your pocket, don't you want to break it? Because once it is broken, the money will soon be spent. You saved 5000 yuan in the bank account to buy a TV, but you don't want to move it. 500 yuan, who can put it in his wallet, may have spent it without feeling guilty. Why? Because they are "small change".

? I am the tax department of a city, and I want to reduce taxes for enterprises and citizens, stimulate consumption and boost the city economy. It turns out that everyone is very happy about tax cuts, but they still refuse to spend. What should we do?

? Try turning "tax cuts" into "dividends". When you say tax reduction, enterprises and citizens will think: the tax paid less is mine! The money will go back to the "profit" account of the enterprise and the "income" account of the individual, and they will not have extra consumption desire. But what if you pay taxes and give a "bonus"? Wow, this is "windfall"! Use it to buy things that you usually hate to buy. Consumption, so it will be stimulated in the "windfall account".

? I am a health care product. Great, but a little expensive. Users are reluctant to buy. What should I do? Try to define your product as a gift. Gifts are things that you don't want to use, and they are bought for your elders and friends. For example, the bombing of melatonin and golden wine on TV. The money users use to buy gifts comes from the "emotional maintenance account". If you spend money in this account, you can't get it without it.

? I bring money to my parents every Spring Festival. However, over the years, they have been saving money and are reluctant to spend it. I hope they spend money and treat themselves better. What should we do?

You can use the strategy of paying the children in turn. Give them a little money from time to time. You give them "whole money" once a year, and the whole money is in their psychological account, which is used to do big things, such as saving it for their grandchildren. But if you give them some "change" regularly, they will have less pressure to spend money from the "change account".

What should sales do in the face of a wide variety of zongzi gift boxes?

It's great, but it's a little expensive, and most customers are reluctant to buy it. Then we try to define Zongzi as a gift, which we are reluctant to use, especially for our elders, friends and customers. Then the money that customers use to buy gifts comes from the "emotional maintenance account". Depending on the relationship, there is definitely no money in this account. The price reflects the depth of friendship. Therefore, when selling, first ask the customer who it is for and what the price is. Based on this, we recommend the gift box with the same price to customers: it can not only satisfy customers, but also make sales not detour.

? For customers who are used for employee welfare or family use, we should adopt the strategy of high quality and low price when recommending, so that customers can buy the products with the best quality and the highest cost performance with the least money. ? It is best to use a single zongzi with a gift box at will to control the total price, so that sales can be smooth.

Emotional maintenance accounts, which is often said to be "talking about feelings hurts money", change accounts, which is often said to be "people with big fingers leak money".

The spiritual accounts of people who spend money easily include: charity accounts and vanity accounts, investment accounts and so on.

? For example, a bottle of water costs 2 yuan and few people buy it; However, another bottle of water was sold to 10 yuan, and the slogan "The other half was donated to African refugees" was posted on the package, so citizens rushed to bid.

There's logic behind every action, okay?