Personal business plan

Model essay on personal business plan (1)

I: Overview of the project

1: background of project proposal

At present, people's requirements for food culture are getting higher and higher, and hot pot, a unique way of eating, is favored by people. Hot pot tastes unique, fresh and tender, spicy but not dry, and does not get angry. It also has nourishing effects of caring skin, strengthening tendons and bones. It is very flexible, and people can choose their favorite dishes. It has developed from Chongqing and Sichuan to the north and then to the whole country, becoming a popular way to eat. However, because the hot pot is greatly influenced by seasonal temperature and other factors, its income is not stable, and because of the huge difference between the north and the south, it is necessary to carry out appropriate reforms on the basis of inheriting this way of eating, so as to adapt it to popularization, seasonality, efficiency and health.

2. Project description

Maxim's hotpot is a kind of food characterized by novelty, which mainly refers to new taste and flavor. He combined different tastes of different people and tried to make a new diet that the public liked and was not affected by the seasonal climate. There are three main highlights: First, the soup is mainly healthy and nutritious. Its soup can be drunk clearly to increase calcium and other nutrients, and can also be used to rinse the pot, which has both taste and flavor; The second is seasonality, and the focus of winter and summer products is different. The most important thing is to add ice cream hotpot on the basis of traditional hotpot. Eating traditional hot pot in winter and ice cream hot pot in summer will improve the interest. The ice cream hot pot mainly uses chocolate melted by fire as the bottom of the pot, supplemented by various flavors of ice cream, fruit platter and Chili powder such as vanilla, strawberry and watermelon as ingredients. Diners "rinse" ice cream or fruit into chocolate juice for a while and then take it out. Ice cream won't melt, but it will be covered with chocolate syrup. The scenery is colorful and the food is sweet and spicy, giving people a feeling of alternating cold and warm, ice and fire. The third is high grade. On the basis of science, Maxim's Hot Pot has prepared three kinds of packages: children's package, couple's package and senior citizen's package, so as to meet the requirements of consumers to the greatest extent. There are many kinds of pots, such as mother-child pot and Yuanyang pot, which can be set with clear outside and red inside, or with clear inside and red outside. Beauty, taste and smell.

Second: market analysis

1: business environment analysis

Politically, the state encourages the existence and development of various economic activities, as long as it does not harm the collective interests of the state and is conducive to economic development, it can support them. The stability, unity, peace and stability of a social country is also a big favorable environment. Hot pot is a traditional diet with a long history, which poses no threat to society and is a popular dietary demand, so it is basically unaffected by the political environment.

Economically, economic foundation is the foundation, and social development is mainly reflected in economic development. Nowadays, the prosperity and development of social economy have stimulated the emergence of various economic modes, and the development of various economic modes has promoted economic diversification and social development. Now the rapid economic development provides a wedge machine for the development of hot pot, and the pursuit of economic benefits makes it possible. At the same time, due to the fierce competition in the hot pot market, it is bound to require its own hot pot to have its own characteristics and differences in order to compete with it. Therefore, Maxim's Hot Pot strives for perfection, develops seasonal tastes on the premise of meeting the requirements of the public, and the combination of tradition and present has more economic advantages.

Social customs: Due to the differences in food culture of different ethnic groups in different regions, hot pot cannot remain unchanged, so it should adapt to the needs of society and appropriately change its form under the condition of unchanged essence. The flexibility of Maxim's Hot Pot is unmatched by other peers.

Geographically: East, West, North and South, different regions have different habits, and different land choices will inevitably affect the final income.

2. Consumer analysis

Any pursuit of economic benefits is aimed at the vast number of consumers. Maxim's hot pot is a comprehensive dietary taste developed on the basis of studying consumers' psychology and consumption demand. Consumers hope to have a healthy, nutritious, tasteful, hierarchical and affordable diet, and consumer demand is the driving force for our reform and development. Consumers are very popular. With the improvement of their consumption level, they have the ability to pursue grades. They also like to eat hot pot. According to the different tastes of different consumers, the three kinds of packaging we created reflect their value. Some people like spicy food, some people like sweets, some people like novel food, some people like excitement, and we all meet their requirements to the greatest extent.

3. Situation analysis

Advantages: What are the three highlights? Its soup base is healthy and nutritious, mainly traditional hot pot in winter and ice cream hot pot in summer. The combination of novelty and interest, the three sets of food have their own emphasis and scientific collocation.

Disadvantages: huge management, complicated content, fierce competition and huge investment. Lack of business experience.

Opportunity: the huge demand of consumers and the requirements of market environment. With the development of the Internet, we can use the development of the network to obtain favorable economic information. Similarity of products and services of other competitors.

Threats: fund-raising, competitors entering the local market, price war. Competitors develop innovative products or services. Competitors have better distribution channels.

Three: competition analysis

1: competitor analysis

1) Direct competitors: Among the peers, such as Chongqing Little Swan Hot Pot Restaurant and Fucheng Fat Beef Hot Pot Restaurant, there are countless hot pot restaurants of all sizes. Take Chongqing Little Swan and other large hotels as an example. Their business is very successful. Some of them are top 100 restaurants in China, so they are very competitive. Their hot pots have their own characteristics, either soup or meat, which meets the market demand. And their service is first-class. Relatively speaking, Maxim's Hotpot is a new brand, and it has no strength to compete with them.

2) Indirect competitors: The existence and development of other restaurants and hotels have more or less affected Maxim's hotpot, which is also a catering industry.

2. Analysis of product competitiveness

Little Swan's hot pot is characterized by soup, which has developed out of the domestic market and into the world. Because of the three advantages listed above, our products still have hope for development. Our services can learn from other experiences, adapt to our own requirements, and strive for advantages in the market competition.

Four: management

1: mechanism

Set up supervisor, manager, deputy manager, foreman, accountant, purchasing, warehouse management and personnel positions, and set up logistics, front office, bar, market research department, soup preparation department and other institutions. Arrange chefs, food handlers, ingredient handlers, food handlers, waiters, cleaners, doormen, security guards, greeters and other staff. And distinguish between functions and powers.

Step 2 manage

1) train employees, how to get there, how to serve, how to solve some disputes, etc. For example, smile at work.

2) Democratization of management. Have a regular meeting every day. Summarize the problems and gains of the day, put forward the problems that need to be solved and the tasks for the next day. Summarize every weekend, summarize at the end of each month, etc.

3) Introduce talents, especially those who have studied soup ingredients.

4) While the number of employees is fixed, properly arranging several part-time jobs also provides opportunities for students and friends to exercise. But we must prevent people from losing their lives.

5) Implement salary policies such as distribution according to work, basic salary plus commission.

6) Managers should understand the life problems of employees, properly solve their life problems and provide better welfare.

Five: Marketing

1: Choose a venue with concentrated population, large population mobility and convenient transportation as the competition venue.

2. Product strategy: hot pot should also be packaged in combination.

3. Pricing strategy: implement hot pot penetration pricing.

4. Promotion strategy:

1) to expand the popularity of this hot pot.

2) Reduce the price, or increase the quantity without increasing the price.

3) Provide some cuisines every week and every month; For example, mushrooms are on sale for one week, fish are cheap for two weeks and so on.

4) provide coupons; For example, if you eat enough 100 yuan, you will get a coupon of 10 yuan.

5) Give small gifts (for example, China New Year holiday or the10,000th customer, etc.). ).

6) Competition and lucky draw, and carry out preferential reward activities.

7) Free room rate, etc.

5. Channel strategy

Looking for joint suppliers, etc.

Six: Risk analysis

1: investment risk analysis

Investing in an industry, whether you can make money is fundamental. The biggest risk of this hot pot investment lies in the market capacity, whether it can bring the expected economic benefits and how to coordinate the development of internal relations. Whether the policy changes, whether the region can accept it, whether we can have this scientific research strength, and whether the funds are in place.

2. Other risk analysis

Everyone must have a certain awareness of prevention to prevent fires and other situations.

Seven: Finance

1: investment

The investment of this project is huge, and it can't be completed without a certain amount of funds. It is estimated that it will cost 500,000 yuan.

2. Special budget

This land selection needs about 654.38 million yuan (including decoration, etc.). )

It takes about 65,438+000 employees to hire and recruit. According to the average salary per person 1 10,000 yuan, at least 1 10,000 employees have no salary increase every month, and the advertising fee is reserved 1 10,000 yuan.

Model essay on personal business plan (2)

First, the concept of entrepreneurship:

Catering shop

Food is the most important thing for the people, which shows the importance of food. This business plan is about opening a green restaurant near the university. Its main business is buffet, breakfast, Chinese food, dinner, take-away, birthday party, etc. The target market is college students. This restaurant first adopts the business model of self-employment. But it has its own brand, trademark and value concept.

Second, the analysis of competitors

There are many restaurants around the school, most of which are small restaurants opened by surrounding residents in their own homes by taking advantage of their geographical location. Their environment, sanitary conditions and management methods are not satisfactory. Young people will never be satisfied with their diet. They don't just eat to eat. They really need green restaurants with elegant environment, up-to-standard sanitary conditions and cultural background to show their individuality. There are basically no decent restaurants near the Civil Affairs College, so there is still a considerable market for such restaurants. We are all college students who go far away, so we have an advantage in this environment. We can better understand what college students need and better cater to their tastes. The cost of the restaurant is not much, which is feasible and operable for our college students.

Third, market and customer choice.

With the steady and rapid economic growth, the income level of urban and rural residents has improved significantly, and the catering market has shown a strong development momentum. At present, in the catering market in China, Chinese dinner is the main meal, while western dinner is gradually emerging, but the scale is still small; Western fast food is the main fast food, and KFC, McDonald's and Pizza Hut are the main participants in the market. Chinese fast food is booming, but it can't compete with foreign fast food at present. Compared with the successful marketing model of specialization, branding and chain of foreign fast food. The development of catering in China is obviously inferior. How to occupy that part of the market is a problem we need to solve.

As people pay more and more attention to their own health and food safety. However, after exposing the problems of obesity caused by long-term consumption of foreign fast food frying and high-energy food. Food safety has become a hot topic? How to give consumers a safe diet has become the theme of the future development of the catering industry. It can be predicted that it will be the development trend of the catering industry in the future to advocate green consumption by using the concepts of environmental protection, health and safety. The proposal of green catering is actually the progress of social civilization and a new concept of catering culture. In the next few years, the business model of China catering industry will be diversified, the internationalization process will be accelerated, and green catering will become fashionable, which undoubtedly brings opportunities for investing in green catering industry.

Our main customers are students. After all, young people prefer places with elegant and creative environment. The market mainly faces students, teachers and people in the past in anshun university.

Fourth, the name of the store.

There are many kinds of dishes in our shop. Customers can choose their own tastes to a greater extent to meet their demand for fashion. If customers have time to be interested, we can also provide corresponding tableware and vegetables for customers to choose whether to cook or not.

V. Store location:

Because there are no decent restaurants near the Civil Affairs College, and the students in the school have great demand for green diet, there will be a big market here. It has strong operability and practicability.

The management idea and goal of intransitive verbs

1. In order to let customers eat safe and green food, our store has designed a slogan: spend the most appropriate money to buy healthy food.

2. Adhere to the concept of honesty and customer rights first.

3, rely on small profits but quick turnover, follow the flow, pay attention to customer feedback information. With excellent quality and satisfactory service, we will win the recognition of customers and strive to achieve a win-win situation between stores and customers.

Seven. organization structure

Two people are responsible for purchasing goods and take-away, two people are responsible for chefs, and two people are responsible for cleaning and decorating the store.

Eight. Products and services

1, keep up with the trend and launch new products in time.

Nine. income sources

1, profit from selling vegetables and service charge.

2. The income from agency business can be sponsored, and advertisements from other industries can be printed on advertising leaflets and distributed in suitable venues of the school.

X. Capital requirements, financing methods and return on investment

Because our store covers a small area of goods, we can analyze the demand according to the market demand at the beginning, and then gradually expand the procurement scale according to the analysis. It is estimated that we need about 20,000 yuan (to be determined) as start-up capital, which is mainly used for purchasing raw materials, renting venues, staff training and marketing. The way to raise funds is individual or school venture capital, and investment is made in the form of investment, and other capital investment methods can also be considered. It is estimated that the cost will be recovered in the next year (the average sales profit rate is 20%).

XI。 Pricing strategy and business strategy

1, the dishes will be divided into three different grades. The price is different. This can satisfy customers with different spending power.

2. Membership card system: you can get a membership card if you spend a certain amount. It's convenient to buy in the future, and you can get a discount.

3. Points system: If you spend one yuan, you will get one point. If you meet certain points, you can redeem the corresponding goods.

5. Take advantage of being a college student. Go to the school dormitory to make takeout and expand your influence. Let them know more about our store!

Twelve. Marketing promotion strategy

1. Organize people to go to school to advertise at different times. And do some promotional activities on holidays to give back to customers (according to the characteristics of schools, National Day, Mid-Autumn Festival, Spring Festival, Labor Day and other festivals).

2. Posters in the store: Shanghai newspapers and posters can be posted in the store to introduce the use and cultural connotation of jewelry.

4. Theme promotion: further subdivide consumer behavior characteristics. According to different combinations, graduation dinner, birthday party, unforgettable friendship, thank-you banquet and other themes can be launched. Introduce different dishes and specialties at different price points.

5. Brand building: provide a variety of supporting programs with the best service and the most favorable price. Meet the needs of different consumers. Strive to let consumers taste their favorite dishes at the most favorable price.

The above is my personal view on college students' entrepreneurial plan. Although there are many imperfections, it can also be used as a blueprint for personal entrepreneurship. If you want to start a business, you must have a blueprint for spiritual support!