Planning of Hotel Opening Celebrations

With the rapid development of the hotel industry, the hotel marketing methods tend to be diversified, and the marketing models are eclectic. The following is my plan for the opening ceremony of the hotel. Let me share it with you and enjoy it.

Opening ceremony planning 1

I. Introduction

The opening ceremony is based on the grand celebration atmosphere, and the activities aim to form a good brand promotion and image display effect. Through this opening and guest reception, the theme and taste of Hang _ Liquor Company are reflected, which has left a deep impression and good reputation in the minds of participating consumers, established brand loyalty, materialized potential customers and established a leading position in the industry.

Second, the activity procedure.

This planning case consists of two parts: the opening ceremony and the promotion activities.

The layout of the main venue of Hangzhou _ Liquor Company is as follows:

1, stage:

The stage is set in the square on the first floor of Zhongnan International Building, where Hangjiu Company is located. On the left side of the square, a15m arch (between two floors) is used to set off the atmosphere. Due to the hot weather, a sunshade of about 150 square meters was built in the center of the square in front of Xiamen University in Central South China.

The red carpet extends from the arch to the awning. There are two welcoming passages from the arch to the canopy, with small flowerpots beside them.

The main stage is located at the south gate of Zhongnan International Building, with the platform (about three meters) above the existing steps as the stage, followed by the background wall covering the existing glass door, which is covered with a red carpet. There are stereos on the left and right sides of the stage, and a vertical microphone in the middle. Place green plants and colored bonsai flowers under the painting screen at the back of the stage (including below the stage).

2. Full set of audio: a set of 2 main boxes, 2 return radios, 1 mixer and cabinet.

3. Background frame structure: 6-meter-long × 1-meter-high frame structure.

4. Awning: The awning is built about three meters below the steps of the main stage, with an area of10m _ 5m. There is an entrance on the left.

5. Placement of tables and chairs: The ceiling was covered with a red carpet, and 65,438+000 chairs were placed for guests to sit on.

6. Welcome area: There are four welcoming staff in the shade to guide the guests to their seats and distribute mineral water.

7. Arch door: An arch door with a width of 15m is set on the left side of Zhongnan International Plaza.

Advertising leads:

Celebrate the grand opening of Hangzhou _ Liquor Co., Ltd.

Note: Please refer to the graphic effect icon where it is placed.

8. Two balloons: Two hanging balloons "Warmly celebrate the grand opening of Hangzhou _ Liquor Company"

9. Guiding signs: Set a guiding sign at the entrance of the Fourth Bridge and the entrance of the Plaza respectively.

10, colorful roadside flags (20 faces): set around the square to render the atmosphere.

1 1, flower basket (1.5-meter-high three-story flower): words on the flower basket: Congratulations on the grand opening of Hangzhou _ Liquor Co., Ltd. _ _ Four in One.

There are flower baskets on both sides of the stage.

12, corsage (20 guests)

13, ribbon-cutting: leaders cut the ribbon together (Miss Etiquette came on stage, for reference only. )

14, hostesses: Six hostesses, dressed in uniform red cheongsam, stood at the designated place to welcome guests.

15. Layout of vehicle access signs such as guide card and guest rest area. : Set up vehicle entrance and exit and parking guide signs at a fixed position on the edge of the square, and uniformly park vehicles. Vehicles are parked under the guidance of security guards. Note: security guards should pay attention to the guidance of on-site parking.

16. process display platform: a conference process display platform is set at the entrance of the guests, which mainly indicates the approximate time of the meeting and the orientation map of the guests' banquet.

17. Go through the relevant examination and approval procedures: communicate with the property management company to construct by stages and report to the Meteorological Bureau for examination and approval.

18, preparation of other materials:

1. Names of main VIP seats, flower trays, flower baskets, colored balls, ribbon-cutting tools, etc.

2. Guiding signs, stop signs, sign-in signs, rest area signs and guiding signs.

3, atmosphere effect diagram, stage, background frame, sound, colorful flags, tables and chairs;

4. Moderator, staff, etc.

5. Prepare to file in case it rains.

Second, the guest tasting arrangement

1, sign-in desk: The sign-in desk is located on the left side of the entrance, with two tables and two staff members. Prepare two table cards (guest sign-in desk) and a sign-in book, and bring some pens.

Welcome six guests and guide them to their seats.

3. The main stage of tasting: located in the center of Geshan Hall, with a 4.5m background wall behind it. The stage is the stage of the hotel, and the podium is located on the right, with flowers.

4. Projector: A projection screen is provided on the right side of the stage for PPT presentation.

Opening ceremony planning ii

First, the general idea.

1. Take the ribbon-cutting ceremony as the main line, and complete the whole activity through the ribbon-cutting ceremony, gift giving and celebration reception in the hotel.

2. Disseminate business opening information to all walks of life through the whole activity and news media, so that potential customers can obtain information. Expand the hotel's popularity through opening publicity.

3. Fully show the convenience and comfort of the hotel to the guests.

Second, the overall atmosphere layout

The whole venue will conform to the theme of the ribbon-cutting and foundation laying ceremony of the hotel. The ceremony should be warm and solemn. Twenty balloons were hung in the air, and the news that the hotel was rewarded for opening was sent out, so that more consumers could know the news.

1. Hotel layout

(1) Place a relatively large red inflatable arch at the entrance of the hotel, and hang the opening banner on the arch.

(2) It is estimated that there will be 20 lift-off balloons around the hotel, and they will be hung with colorful pendants, which should be marked with the opening information of your hotel.

(3) Laying red carpets and flower baskets at the entrance of the hotel.

(4) Insert colored flags and signs on both sides of the main roads.

2. Main venue area

(1) A sign-in desk with a long wooden table and a red cloth was placed at the entrance of the main venue area. The hostess will guide the guests to sign in and control the order of admission.

(2) Place two large stereos and a microphone around the main venue to facilitate relevant personnel to speak.

Third, the celebration process on the opening day:

1. On the opening day, professional gongs and drums will be performed from 8: 00 to 9: 00 to create an opening atmosphere.

2. On the opening day, at 9: 15- 10:00, the dragon and lion dance team and the gongs and drums team performed alternately to gather popularity and create an opening atmosphere.

3. On the opening day, 10:09, the professional host announced the official opening ceremony of the hotel.

4. On the opening day,10:10-10: 20 invited guests to give congratulations. The host should introduce the guests first, and then the hostess will lead the guests to give a speech on stage.

5. 10:36- 10:38 On the opening day, the opening ceremony will be cut by important leaders and guests. When cutting the ribbon, a salute should be fired, with 8 shots as the best.

6. On the opening day, 10:38, firecrackers will be set off for another 8 minutes after the ribbon-cutting is over.

7. On the opening day, at 10:38, the host announced the end of the celebration ceremony in the sound of firecrackers.

8. On the opening day, 10:40, the hostess will lead the guests into the hotel to have a rest.

9. After the venue is completed, the professional gongs and drums team and the dragon and lion dance team will perform for 2 hours.

Opening ceremony planning 3

I. Opening theme of the hotel:

"The same enjoyment, the difference is the aftertaste, and I love Jinmao Hotel."

The operation of _ Grand Hotel during the trial operation led the development trend of Luoyang hotel industry to a great extent. The opening of the hotel not only enables consumers in the county to enjoy the quality service provided by Jinmao Hotel more conveniently and quickly, but also further enhances the social visibility and influence of the hotel in Luoyang.

The opening of the hotel makes it easier for consumers to enjoy the same high-quality pre-sale, mid-sale and after-sale services as Jinmao Hotel. This is what we call "the same enjoyment".

The opening of the hotel is definitely different from Jinmao Hotel in terms of elegant room environment, delicious food and considerate and high-quality service. Through our all-round comprehensive promotion, the guests who consume here must have such a heartfelt feeling about our promotion, which is what we call "the difference lies in the aftertaste."

Second, the hotel opened shop layout:

The hotel layout of the opening ceremony of our hotel mainly embodies two themes: one is to celebrate the official opening of the hotel, and the other is to welcome the National People's Congress to be held in the hotel.

1, in-store POP: (hanging flags, X-shaped display stand)

Let the design and printing company make the hotel opening promotion POP (flag hanging and X-shaped frame), hang it in the main area of the store and display it at the first time (design and promote POP according to the hotel logo color and special dishes). It mainly highlights the festive atmosphere of the hotel opening.

The national flag is hung mainly in the lobby and corridors of restaurants and VIP floors. (The specific location needs to be determined on site)

The display position of X-frame is mainly concentrated at the entrance of the lobby on the first floor and the entrance and exit of the elevator.

2, wishing tree:

Our company designed and provided a beautiful "wishing tree". After spending in our store, all consumers can get a beautiful wish card for free, write down their good wishes, wishes or expectations, comments and suggestions for your hotel on the card, and hang it on the wish tree with a beautiful small ribbon.

There are two modes of operation:

◆ Customers who consume 300 yuan should fill in their most desired goals and wishes in the new year, and leave their contact information and ID number. At that time (during the opening of Zhou Yue), the hotel will draw lucky prizes and distribute gifts;

◆ Every customer who consumes 300 yuan hangs a small gift carefully prepared by the hotel on the wishing tree. When the customer hangs a wishing card, there is an unexpected gift.

The wishing tree is placed in the lobby on the first floor, which adds a strong festive atmosphere to the opening of our hotel. On the other hand, we thank consumers by giving small gifts, so that the distance between us and our customers is really no longer far away. It is suggested that the hotel extend the time of this activity. )

3. Signature:

In order to further deepen the relationship between our hotel and consumers. Our company designed a 90X588cm signature paper. The signature theme is "Congratulations on the opening of Jinmao Hotel." All friends who go to the store for consumption or participate in celebrations on the same day can sign their names. Close the distance between the hotel and all the groups that support the hotel, and once again set off another climax of opening.

Third, the layout outside the store:

◆ Red inflatable arch door:

Place a red arch with a diameter of15m at the entrance of the hotel plaza. Hang the opening banner on the arch. Increase the festive atmosphere on the opening day.

◆ Lift the balloon:

It is estimated that eight balloons will surround the hotel, and they will be covered with colorful pendants, on which a series of greetings from your hotel will be posted. (Contents to be determined, mainly focusing on: opening theme, opening congratulatory message, etc. )

◆ Tri-color balloon arch:

At the main entrance (outside) of the hotel lobby, let the design company

Opening ceremony planning 4

Background analysis:

Advantages:

1. The hotel is located in Susan Avenue, Meishan City, in front of the railway station and then to the city center. Convenient transportation, surrounded by a number of high-end residential areas;

2. There are few surrounding hotels and strong competitiveness;

This hotel is a newly renovated business hotel with outstanding decoration style and complete supporting facilities. All the projects operated by Meishan belong to the forefront of consumption and have great development potential.

Disadvantages:

1. There are not many high-income people around, and the popularity is insufficient;

2. The popularity is not high, and the target group does not know enough about the hotel;

3. The core competitiveness of the hotel is not clear, and its characteristics are not outstanding.

Marketing purpose:

Establish hotel popularity, enhance popularity, establish a relatively stable consumer group, and increase income steadily. Based on local conditions, build the image of local first-class hotels.

Target group:

Local high-income people, night tourists seeking fresh excitement, enterprises and institutions, government organizations, major travel agencies, and foreigners.

Project analysis:

As a special commodity, hotel marketing is different from other commodities. The key is how to create consumer demand correctly. Nowadays, the hotel industry in China is increasingly prosperous and the competition is fierce. But there are not many varieties. Economy, luxury and business class. Economic price war, luxury type pays attention to service and luxury, business type pays attention to supporting perfection. Pay little attention to the taste. Our hotel can make up for the lack of taste at this time. Paying attention to taste will be the core competitiveness of our hotel.

Hotel concept.

Various romantic environmental choices.

The management of membership system greatly protects the privacy of consumers.

Convenient traffic environment and obvious location advantages.

Flexible room selection.

Challenging tradition and catering to modern people's psychological demand for novelty are not dominant in policy.

Specific marketing strategy:

1. Release the opening information and specific activities to the target consumer groups in advance;

2. Advocate the membership system and increase the number of members;

3. Marketers sell directly to customers by phone or door-to-door. Cooperate with professional companies to sell. aim at

Key units sign consumption agreements. Conduct follow-up activities and after-sales visits at any time, and all departments should establish and improve the customer file system and summarize the work in time. In order to cooperate with the smooth progress of this marketing activity, the leaders of all departments and marketers need to do sales-related work such as telephone marketing and contract sales at the same time, so as to achieve full-time marketing. All teams should cooperate with each other and go all out to fight this battle.

4. Publicity:

1. Activities are warmed up [news, soft articles and advertisements are publicized and DM and POP are distributed in place].

2. The choice of newspaper media.

3. Selection of TV media.

4. The choice of network media.

5. Choice of outdoor media.

6. Choice of radio station.

7.DM issuance [focusing on taxi drivers and car owners, issuing a letter of commitment for opening concessions].

8. Publicity outside the store [hydrogen balloons, lanterns, banners, POP, etc. Used to open]. Set off the opening atmosphere]

9. During the opening ceremony, the top five customers have more surprises every day.

10, draw a lottery every day.

5. promotional gifts:

1, lighter.

2. Sculpture (small relief with collection and ornamental value).

3. flowers.

4. Crystal products (small crafts).

5. Discount card or free experience card.

Specific implementation plan: (omitted)

Cost budget: (omitted)

The expected effect of this marketing:

1. Improve the visibility of the hotel.

2. Let half the local people know.

Both the driver and the master know this hotel.

4. The target group came to this route. You will choose this hotel when you spend money.

5. Develop and increase the hotel's regular members.

6. Let local enterprises and business leaders know about this hotel. We will choose this hotel when there is demand.

7. Improve customer satisfaction, reputation and loyalty. Let it become an old customer and member of the hotel.

8. Promote the sales and popularity of affiliated industries through the promotion and sales of main products (rooms).

This plan is mainly conceived to open marketing, and the marketing strategy is only a small framework. In market analysis, I believe that investment companies have a well-thought-out plan. Looking forward to teaching and communication.

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