Company introduction of General Ceramics

In 2005, it won the first China Ceramics Outstanding Emerging Enterprise, China's Famous Brand, Green Building Materials Products and China Building Materials Engineering Construction Recommended Products. In 2006, it won the title of National Inspection-Free Product. In 2008, it was rated as an internationally renowned brand. In 2009 In 2011, it was selected as one of the "Top 100 National Preferred Brands of Engineering and Building Materials" and "Top Ten Most Popular Tiles Brands by Consumers in 2009". In 2011, it won many awards including "Top Ten Ceramic Brands" and "Top Ten Porcelain Tile Brands".

The general style of General Ceramics is bold and energetic, with the theme of elegant leisure culture and modern life, pursuing the perfect combination of products and environment, paying special attention to the dual effects of art and practicality, and launching 150×150㎜ , 300×300㎜, 300×450㎜, 300×600㎜, 400×800㎜ and other specifications and series with hundreds of designs and colors (matching) completely impermeable glazed interior wall tiles and 600×600㎜, 800×800㎜, 600×1200㎜, 1000×1000㎜ and other series of ultra-clean and bright polished tiles

Dajiang Ceramics takes "efficient team, forward-looking strategy, advanced technology, and pragmatic style" as its core competitiveness. "Quality·Strategy·Service·Win" is the market concept, and dealers are regarded as strategic partners, focusing on grasping market trends, leading fashion trends, and decorating the infinite beauty of modern rooms for consumers - from the Western pastry rules. Catch-22 from success to excellence

Chapter 1: Obedience

Catch-1: Unconditional execution

Catch-2: No excuses for work

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Catch 3: Details determine success or failure

Catch 4: Follow your boss as an example

Chapter 2: Army (Group)

Catch 5 Principle of Honor

Catch 6: Popular

Catch 7: Good at Cooperation

Catch 8: Team Spirit

Chapter 3 Passion (Enthusiasm)

Catch 9: Only the First

Catch 10: Dare to take risks

Catch 11: Fire-like spirit

Army Rule 12: Continuously improve yourself

Chapter 4 Sacrifice

Catch 13: Game of the Brave

Catch 14: Go all out

Catch 15: Do your duty

Catch 16: Nothing is impossible

Catch 17: Never give up

Chapter 5: On belief

Match 18: Dedication is the soul

Match 19: Fight for yourself

Match 20: Ideas first

Match 21: Automatic and spontaneous

Catch-22: Act now

〖Brand Culture〗——Chivalrous Heart

Introduce the bold stone, the graceful earth, the spirit thrown into the water, and then rub it , honed, and then shaped by the power of Mount Tai and birthed by the soul of the flames... General Ceramics integrates the aura of heaven and earth, brings together the charm of the East and West, interprets the elegant and exquisite modern life theme, pursues the perfect combination of products and environment, and provides every master of time and space. , create a rich and vivid life.

〖Brand Viewpoint〗

The art of war: the first is degree, the second is quantity, the third is counting, the fourth is weighing, and the fifth is victory. ——"Sun Tzu's Art of War·Shape Chapter"

The "degree" of a general is "bearance". The atmosphere and demeanor are the foundation of the general's ceramic brand culture; learn from nature and have the world in mind, starting from this, Achieve high "degree". The "quantity" of the General refers to "quantitative change". Strong brands, novel products, years of accumulation and continuous investment have tempered the character, courage and heart. From quantitative change to qualitative change, the future of the ceramic industry cannot be limited by "quantity". The "number" of the general is "luck number". The fortune of the country is prosperous, the pottery industry is prosperous, China is prosperous, the weather, the right place, and the people are all gathered together by the wise. The "number" of romantic figures still depends on the present day.

The "general" is "symmetry". There are just as many entrepreneurs as there are brands, and there are all kinds of dealers and consumers. If we share success with the spirit of working together for progress, everyone will naturally be happy, " Said "the heart is happy." The "victory" of a general is to "know yourself and the enemy, and be victorious in every battle"; the shopping mall is like a battlefield, with strategies, capable of actual combat, and the integration and promotion of "measurement, measurement, number, and scale". With a united will, it can be said that "victory" is guaranteed.

Corporate culture slogan selection:

1. A soldier who does not want to be a general is not a good soldier.

2. Life without a goal is like a lonely boat without direction in the vast ocean.

3. Try your best to create perfection!

4. Enjoyment is not the end of pursuit, but the process of pursuit.

5. The biggest mistake in work is not doing something wrong, but knowing it but not doing it.

6. Losers allow themselves to fail, while winners create success.

7. Make use of experience rather than being bound by it.

8. Talent is the most profitable commodity, and companies that can manage talents well are the winners.

9. Management is to simplify complex problems and standardize chaotic things.

10. The success of an enterprise lies 20% in strategy and 80% in execution.

11. Mistakes occur in the details, and success depends on the system.

12. Optimizing customer profitability, capital turnover rate, and inventory structure are the basic tasks of marketing work.

13. The process determines the result, and the details determine success or failure.

14. Implement target management, decompose, implement, optimize and refine.

15. Implement a communication secretary system and a reply system to customer requests.

Brand Honor

General Ceramics, the factory is located in Songlong Industrial Park, Baitu Town, Gaoyao, and the marketing center is located in Foshan Huaxia Ceramics Expo City. The company uses a full set of screen printing equipment and ultra-long The new kiln organizes production with a strict quality assurance system, rigorous work style and innovative spirit. It produces and sells more than 10 million square meters of high-quality ceramic tiles annually. It is the "2004 Outstanding New Enterprise" in the ceramic industry.