Creative guidelines for advertising slogans

To choose the slogan that best provides people with the most information, work hard on new words. Such as new products or new uses, new designs, new styles of old products, etc. The form of expression of advertising slogans should be unique, and the sentence structure and expression method should be original. Plagiarism should be avoided. Appropriate aphorisms, puns, catchphrases, etc. should be included to cater to the curiosity and imitation of the audience and arouse the excitement in the soul. . For example, a certain phone does not miss the opportunity and cleverly uses the pun of the word "machine"; another example is Macro, which has been widely circulated in the past few years. The two sentences before and after Le Macro use truth and looping, which not only contains the brand name but also is catchy. The meaning of Lewanjia is very heart-warming. The sentence "Mom, I can help you" in a successful advertisement for Diao brand washing powder is consistent with the function of the product and reflects the deep affection between mother and child. I don't know how many people have been touched.

But while pursuing uniqueness and relevance, we must pay attention to the appropriate selection. An advertising slogan for Red Bull drinks is: The car needs to refuel, and I want to drink Red Bull. Although there is a certain correlation between refueling the car and replenishing energy for oneself, it always sounds uncomfortable. The title of the advertisement is a high-level summary of the main text of the advertisement. The main body and information of the advertisement it summarizes must be clear and concentrated. People can understand what the advertisement mainly promotes when they see it. An advertising slogan can choose different appeal points, that is, it emphasizes different things, but it must always highlight a certain aspect. For example, the advertising slogan of Shenzhou water heaters is safe and energy-saving, which makes it easy for people to focus on the uniqueness of water heaters and capture consumers' special requirements for quality. Another example is Nokia's advertising slogan "Technology is people-oriented." Although this sentence was not first proposed by Nokia, it demonstrates the company's entrepreneurial philosophy to consumers, making everyone feel convinced about the company and its products, and thus have a positive attitude toward the company. It creates a sense of trust in product quality and after-sales service.