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What do you think of the government’s advertising slogan?

On the bus during the morning rush hour, an LED electronic screen flashed by at an intersection. The screen flashed "12345 Civilized Contact the Government." After thinking about it for a while, I couldn’t help but say hello to this slogan and silently like it. It rhymes with oblique and catchy words, and both "5" and "福" end in u. Similar advertising slogans such as "A diamond is forever, a diamond will be passed down forever" are classics.

More than ten years ago, the place where my family lived was across the road from the Criminal Police Brigade. Every day I could see the big red iron letters on the office building over there, "If you have any difficulties, please contact the People's Police." Inspired by that service (advertisement) slogan, when I was being harassed by late-night street karaoke bars, I once wrote a eloquent letter reflecting the situation and personally sent it to the police on duty, hoping that they would Intervene to resolve my difficulty. The policeman who "received the police" was very handsome. He looked embarrassed and said that this matter seemed to have to be reported to the cultural department. Later, professional KTVs such as Diamond Money Cabinet appeared on the stage, and street karaoke as an entertainment form declined, and I was liberated from this kind of noise. 12345 is the government hotline. Why isn’t its slogan “If you have any difficulties, please contact the government” or “If you have any problems, please contact the government”?

What is difficulty? One of the famous aphorisms that was often used when we were writing essays when we were young was "Difficulties are like springs, if you are weak, they will be strong." Now I have a conditioned reflex, and when I hear the word difficulty, I will burst out with the sentence "Like springs, if you are strong, it will be strong." Only now do I realize that difficulty is actually an abstract concept that is difficult to quantify and concrete. Specific to individuals, adults have difficulties as adults, children have difficulties as children, happy or unhappy families of men, women, old and young, seven aunts and eight aunts, must all have their own difficulties. There are definitely more than a billion people in the country's population of over one billion. Difficulties, if you look around the world, they must be as numerous as the stars. In the history of Chinese literature, the greatest difficulty is described as "the road to Shu is as difficult as climbing to the sky." For those who have never been to Shu and walked on the road to Shu, they can only imagine. So, you can't go to the police if you encounter any difficulties, right?

My father-in-law was a policeman before he retired. When he graduated from the police academy and came to work in this city in the 1960s, it was said that there were less than ten people in the Public Security Bureau. The first report he received was that a family had lost its chickens. , let the police help find the chicken. This thing sounds unbelievable to people now, like a big joke. This actually proves that "difficulty" is still changing with the times. A colleague of mine lost an electric car last year. When I checked the surveillance system, I saw that a van had moved the electric car to the car. I could see the license plate clearly. However, I went to report the crime to no avail. They said the license plate was fake and the electric car was lost. The car's difficulties were too minor to establish a case.

Probably the public security system will have specific characterizations of difficulties, such as what kind of difficulties can you approach the police and call 110. Or as a person with civil capacity, you can judge what is "difficulty" by yourself based on "common sense". I once heard of someone calling 110 after forgetting to bring toilet paper to the restroom. This matter made it into the newspapers. For the person who is going to the toilet, not bringing toilet paper is a big problem. From his point of view, he may feel that he is right and feels confident. Isn't it written on your office building "If you have difficulty, please contact the People's Police"? Of course this is an argument, but does the person making the argument know it? He may be very convincing and strong-minded. But does he himself know that he is a "three seasons person" (note)?

What will be the consequences if 110 is randomly beaten? I didn’t know if the answer in my mind was correct, so I searched it. Du Niang said, “Generally, if the circumstances are serious, you will be educated and warned, and if serious, you will be detained.” As for care. When parents or elders of children encounter difficulties such as "disobedient" children, they often threaten them with a false shot: "If you don't obey again, I will call the police to arrest you!" I personally think this kind of education is very bad. After the demonstration, the children will probably think that 110 can be called at will and the police can be called at will. Later, more efforts will be used to educate them that "110119120 cannot be called at will..."

"12345 Civilized approach the government" The word "civilization" in the text allows people who are seeking help from the government to think more about why you want to make that call? Did you use civilized language when talking on the phone...etc.

I stood on the bus and wandered all the way for more than half an hour to get to the company. I often felt that several stop signs placed less than 500 meters apart were too close and very unreasonable. This morning I suddenly thought that I could call the hotline to report it. .

I think this is a good advertising slogan, but I don’t know whether this kind of suggestion is civilized. As I write this, I suddenly remember an old saying - serving the people is even more versatile with 12345!

Attachment: Note "The Story of Three Seasons"

Professor Zeng Shiqiang of National Taiwan University told a story in the "Mystery of the Book of Changes" at the Baijia Forum. He said, "I used to get angry when I saw those unreasonable people, but now I don't. I think to myself, Sanji people, I will be fine. When you want to lose your temper at anything, when you are emotionally unstable , Sanji people, you will be at peace." The story goes like this:

One day, a student of Confucius was sweeping the floor outside, and a guest came and asked him: "Who are you?" He was very worried. He proudly said: "I am Mr. Kong's disciple!" The guest said: "That's great, can I ask you a question?"

The student said happily: "Yes!" I thought to myself, he might have some strange problem! The guest asked: "How many seasons are there in a year?" The student thought, should this kind of question still be asked? So he replied: "The four seasons are spring, summer, autumn and winter." The guest shook his head and said, "No, there are only three seasons in a year."

"Hey, you are wrong, four seasons!" "Three seasons!" The last two After a personal dispute, we decided to make a bet: if it is the fourth season, the guest will kowtow to the student three times; if it is the third season, the student will kowtow to the guest three times.

Confucius’s student thought that he would win this time. So he prepared to take the guests to see his teacher Confucius. It happened that Confucius came out of the room at this time, and the student came up and asked: "Teacher, how many seasons are there in a year?"

Confucius looked at the guest and said: "There are three seasons in a year."

The student was almost fainted with fright, but he did not dare to ask immediately.

The guest immediately said: "Kowtow, kowtow!"

The student had no choice but to kowtow three times.

After the guests left, the student couldn't wait to ask Confucius: "Teacher, there are four seasons in a year, how do you say three seasons?"

Confucius said: "Didn't you see just now? Is that person all green? He is a grasshopper. Grasshoppers are born in spring and die in autumn. He has never seen winter. If you talk about three seasons, he will be satisfied. If you talk about four seasons, it will not make sense until night. , kowtow three times, it doesn’t matter.”

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