Poster Title Font Recommendation —— How to choose a font for a poster?

What are the ways to choose fonts for poster design? 1, men's product poster

If the promotional items in the poster design are aimed at male customers, then the copy should express the meaning of tenacity, sunshine, strength, stability and atmosphere. Usually designers will choose a thicker font as the title, and the text effect is rough and atmospheric, which can better reflect the characteristics and charm of men.

2. Posters of women's products

Posters of women's products, whether in color matching or core image, usually have obvious female traces. Therefore, in order to make the effect uniform, you can choose exquisite and slender. It is suggested that the text color should be consistent with the background color or the core image color, which can not only keep the page tone consistent, but also clearly express the marketing intention.

3. Children's product poster

In posters of children's products, the title text is usually rounded, full of childlike visual effects, and usually thick, so it is very easy to attract the attention of the audience when used as a title.

4. Posters of expensive products

If the advertising products are high-end and expensive, designers can choose slim fonts for the words in the copy, which are beautiful and clean, so as to better show the characteristics of the advertising products.

5. Festival promotional posters.

Festival posters are usually used for specific festivals. In order to stand out from many promotional advertisements, the title of copywriting usually chooses a thicker font to attract consumers' attention. The optimization of font space is basically to adjust the distance between words, so that the distance between fonts is quite uniform, which will appear neat and orderly.

What font is the best for layout poster design? Not all posters are suitable for one font, but it depends on what you design. For example, the content of the poster is about children, and some cute cartoons can be used. Women's products can use more comfortable fonts, such as Hanyi fonts. Some more formal projects are promoted in the style of DaSong and bold, but in short, they are flexible.

Fangzheng font

Hanyi font

Chinese font

Classic font

Wen Ding font

Creative fonts These are commonly used fonts.

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How to choose the font for posters? introduce

If the picture is the skeleton of the poster, then the font is the blood of the poster. For a poster work, it is very important to choose what font.

For many artists who are just getting started, it is a headache to choose what font. Today, the seniors made a special trip to choose fonts for everyone.

What font do you choose?

1. Rough and fine

Thick strokes are thick, thick and powerful; The details of strokes are fine, light and delicate, which is the most direct and simple impression.

A thick stroke font will visually form a high-density text block. Because the strokes are bold, the negative space of the font will be reduced, and the visual area will be aggravated, resulting in a sense of depression, which in turn will make the text form the visual center of gravity and produce emphasis.

Therefore, bold characters are often used in titles and slogans, which occupy a conspicuous position and produce an emphasis.

Fine-stroke fonts are getting lighter and lighter in the visual area. After reducing the visual area, the negative space of strokes increases, the structure appears sparse and scattered, and the smaller visual components will not make readers feel oppressive.

2. Curves and straight lines

The straight stroke direction of the font gives the font strength or elasticity.

Straight lines represent strength, determination, courage, openness, simplicity and boldness, but they may also mean rigidity and paranoia.

The straight line endows the font with masculine temperament, and the curve represents the feminine side, which is inclusive and smooth.

straight

The example in the figure below shows that thick strokes and sharp lines make the font have an unquestionable fortitude. Without curves, there is no room for manoeuvre.

bend

Most fonts are not composed of simple straight lines or simple curves. They are straight and curved. Only when there are curves and straightness can we be both rigid and flexible, powerful and elastic.

For example, the beginning and turning point of the regular script in the Northern Wei Dynasty is like cutting gold and breaking jade, which is neat and neat. The whole font looks tall and straight, vigorous and heroic, with beautiful curves on the left and right, more rounded and more elegant.

3. Loose and rigorous

Writing in daily life is relaxed and lively, with a kind of unrestrained beauty. And the books in the temple, cast in Zhong Ding, or written in Fu Zi, are handed down to later generations, which has a kind of rigorous and dignified beauty. The essential difference is that the structure is loose and rigorous.

Naive and lively is the nature of teenagers, children's world is not bound by too many rules, and children's fonts are also immature and lively. Therefore, loosely structured handwriting is often used in children's themes or relaxed and humorous reading environment.

4. Simple and complex

The simplicity and complexity mentioned here are not simplicity and tradition, but the complexity of stroke details. For the simplest example, the details of serif are relatively more complicated than those of non-serif, and the song style is also more complicated than that of boldface.

The complexity and simplicity of fonts also represent the trend of classical and modern to a certain extent.

simple

Diverse

This is the end of the article. Designers are cultivated bit by bit. Keep learning a little every day and make a little progress. We are a little closer to the designer!

If the article is helpful to you, please pay attention to the fact that designers learn a little knowledge of art design from seniors every day and share it with friends who also love design and learning around them. Sharing what is useful to everyone is the supreme virtue!