Biluochun tea packaging design paper

Biluochun is one of the top ten famous teas in China, which is famous for its snail shape, green color, quiet aroma and fresh taste. Tea packaging should highlight characteristics, reflect quality and convey respect to consumers. Therefore, the purpose of this design is to highlight the characteristics of Biluochun tea and enhance its commercial value and market competitiveness through the packaging design of Biluochun tea.

Design concept

In order to show the quality and characteristics of Biluochun as much as possible, the following design ideas are adopted in this design:

1. "Biluochun" theme: The core of this design is the unique shape of "Biluochun", such as snail, color, fragrance and taste. Design hopes to convey its quality and beauty through visual image.

2. Color matching: This design takes Biluochun as the main tone and light green as the main tone, highlighting the fresh and natural beauty of Biluochun. The color implies freshness, naturalness and health, which shows the tea culture in China represented by Biluochun.

3. Packaging structure: In order to echo the shape of "Biluochun", spiral tea packaging bags are selected in this design. Combined with the selection of materials, the characteristics of tea are more prominent. At the same time, the packaging bag structure adopts zipper sealing, which is convenient for consumers to take it at any time.

4. Slogan: The slogan of this design is "Taste face, taste life". By tasting the appearance and life, we can guide consumers to taste the cultural connotation and aesthetic value of Biluochun.

design details

1. Color selection: "Biluochun" is a kind of green tea, so green is an important color collocation in tea packaging design. In the design, aquamarine is the main color with light green color, which also shows the tea culture in China, making people feel fresh, natural and healthy.

2. Pattern selection: In order to highlight the characteristics of Biluochun, the designer adopted spiral pattern as the basic pattern of tea packaging bag to emphasize the morphological characteristics of Biluochun. At the same time, the exquisite traditional elements of China, such as flute, bamboo and plum blossom, are also integrated into the design, which embodies the combination of traditional culture and modernization.

3. Font selection: Font is an important aspect of tea packaging design, which can increase the recognition of products. This design adopts antique regular script font, which not only shows the traditional taste of "Biluochun", but also does not lose the modern sense.

4. Brand identity: Brand identity is also an indispensable part of Biluochun tea packaging design. The designer adopted a simple brand logo to create a feeling of high-end atmosphere on the packaging.

abstract

Through the analysis of Biluochun tea packaging design, we can find that color matching, pattern selection, font selection and brand logo are all important design elements in tea packaging design. In the design process, we should consider from many aspects, fully reflect the characteristics and cultural connotation of the product, so as to design excellent tea packaging, meet the needs and expectations of consumers and enhance market competitiveness.