What festival is Double Twelve?

Double twelfth is the shopping carnival.

Following the Double Eleven of Tmall and JD.COM, news came from major e-commerce websites such as Taobao and JD.COM again, and the biggest online shopping feast this year will be held in 65438+February 65438+February to continue the "national grab" activity. Referred to as Double Twelve or Taobao Double Twelve and JD.COM Double Twelve.

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"Double Twelve" reflects the changes in shopping in China;

The lingering warmth of "Double Eleven" is still there, and the Chinese people have ushered in another shopping spree-"Double Twelve". Coinciding with the 40th anniversary of reform and opening-up, "Double Twelve" reflects the new changes in overseas shopping: global shopping is booming, on-site shopping is growing rapidly, and new technologies such as augmented reality (AR) are involved. "Double Twelve" has also witnessed the consumption upgrade of Chinese people, and online shopping service has become a new consumption highlight.

"Double Twelve" and "Haitao people" also showed good purchasing power. On the Taobao shopping platform, more than 654.38+10,000 Haitao products participated in the activities, in addition to traditional beauty cosmetics, clothing and other categories, as well as various products created by small and medium-sized brands.

From the electric shaver in Ireland to the LED light mask instrument in South Korea, from the leather belt in Italy to the nail polish in Russia, with a click of the mouse, the "kitchen knife party" pocketed their favorite global goodies.

Within 1 hour after the "Double Twelfth" started, the turnover increased by over 56% year-on-year. Before 1 1 hour, Korean padded socks, Australian Xueba and German heaters also joined the "warm package" of Chinese people.

"Double Twelve" has also witnessed the consumption upgrade of Chinese people, and online shopping service has become a new consumption highlight. "Double Twelfth" winter tourism is greatly promoted. Many travel apps offer discounts on ski resorts and hot springs, as well as domestic tours, outbound tours and cruise tours.

In addition to tourism, the popularity of educational service products is also rising. During the "Double Twelfth" period, some online educational institutions launched various preferential courses.