pricing strategy

A: internal factors (1) marketing objectives of enterprises (2) marketing mix of enterprises (3) product cost b: external factors (1) market structure (2) price elasticity of market demand (3) market competition (4) national policies (5) other external environmental factors.

From the analysis of influencing factors, it is more comprehensive.

Cost-oriented pricing method

1. Total cost pricing method: cost plus, profit target 2. Marginal cost pricing method.

Demand-oriented pricing method

1, the price elasticity of demand 2, the relationship between supply and demand 3, accurately grasp the customer psychology

Competition-based pricing

1, market-oriented pricing method 2, sealed bidding pricing method 3, active competitive pricing method

Value-oriented pricing method