What is the business philosophy of Wal-Mart?

1945, was born in Sam, an ordinary farmer near Kingfisher, Oklahoma, in the midwest of the United States. Wharton bought Benjamin with his $5,000 savings. Franklin's Store-its first store. After seeing it, he sold it and opened his $5 and 10 stores in Downville, Arkansas. Since then, Sam. Horton started his "low price every day" retail business. Company 1962 went public. In the first half of 2002, Wal-Mart had more than 4,500 chain stores around the club, with a total staff of10.3 million and sales revenue of 2 177. 9.9 billion dollars.

Looking back on its success, we can say that Wal-Mart has written a shocking business myth. It endows the mass with many unique business strategies, such as market positioning, one-stop service of small profits but quick turnover, direct procurement, unified distribution, warehouse membership, sunset principle and 3-meter smile principle, which gives us profound enlightenment. Among them, three experiences are particularly worth learning, which are Wal-Mart's unique business philosophy, corporate culture and core competitiveness, namely, "respect for every employee", "customer is God" and "pursuing Excellence every day".

Respect every employee.

In Wal-Mart terminology, the employees of the company are not called employees, but called partners. This term was first used in 1973. Wal-Mart believes that the company can only succeed through the unity and dedication of employees. All employees in the company are equal. They try their best to form an open communication environment within the company, so that everyone can use their brains and ideas for the operation of the company and have the opportunity to fully express them. Le Maqiang, Legal Counsel Supervisor: Employees are the best source of innovation and change. The company respects every employee, and the relationship between them is not hierarchical, but a partnership with shared interests. In an open atmosphere, they encourage employees to ask more questions, care more about the company, and strive to create a cultural environment for speaking freely. Employees can make suggestions to any manager to improve the company, and will be rewarded if they are adopted. In terms of material treatment, Volema provides all employees with the same medical insurance, and enjoys such services as incentive bonus, paid vacation for stock purchase, and 24-hour free career consultation hotline. On-the-job employees are promoted to the company on the basis of performance and hard work, as Yum! Wharton himself said:' If I give ordinary and ordinary employees opportunities, encouragement and rewards, so that they can do their best, their achievements are absolutely unlimited. "

The customer is God.

Wal-Mart has a slogan that everyone who enters the store can see: "1, it is right for customers to be quiet; 2. If the customer says there is an error, please refer to Article 1. Customers are God, and all employees serve customers. Delicious. Wharton said, "In fact, customers can fire everyone in our company. They just need to spend me somewhere else. "An important criterion to measure the success of an enterprise is the degree of customer satisfaction-"our boss ". Wal-Mart is customer-centric. It requires employees to look directly into customers' eyes whenever and wherever they are within 3 meters, and take the initiative to say hello and ask customers if they need help. In order to better serve customers, Wal-Mart put forward the "sunset" rule, that is, what can be done today should not be put off until tomorrow. As long as the customer asks, the clerk must satisfy the customer on the same day.

Pursuing Excellence every day

Wal-Mart was founded in the 1960s, 1990 became the third largest retailer in the United States, and then entered overseas markets. In recent years, Wal-Mart has ranked first among global commercial enterprises for many times. This series of successful footprints stems from its never being complacent about the company's status quo. The secret of Wal-Mart's success is gradual improvement and continuous pursuit of Excellence. "Who is the first, customer!" No matter at every shareholders' meeting, managers' meeting, or when every store is open for business, you will often hear similar fanatical cries at Wal-Mart. This is to cheer their spirits and boost their morale. It can make every employee spend their working hours happily, and make their work better because of high morale. Only in this way, Wal-Mart has the world's first private communication satellite system and established the world's largest satellite positioning and transportation system, so as to provide customers with quick and thoughtful services in time; At the cashier's desk, in addition to allowing customers to collect promotional materials at will, there is also a booklet entitled "Letter to the President", which is specially for customers to put forward their opinions and suggestions and is signed by the President. . . . . . It is a concrete manifestation that Wal-Mart does not pursue the spirit of Excellence to do well outside the company and do well outside the company.

Employees are the main body of enterprises, and respecting employees is the source of enterprise development. Only by giving full play to the enthusiasm and initiative of employees can we provide customers with more perfect services. Customers are the "food and clothing parents" of the enterprise. Having more customers means having more market share and getting more profits. Never satisfied, constantly pursuing, can gradually reach the realm of Excellence; The pursuit of Excellence will make the service perfect day by day. This is the inspiration of VOLEMA, a successful enterprise.