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2017 Fertilizer Sales Plan Planning Sample (2)

Fertilizer Sales Plan Part 4

In the new era, fertilizer companies should still proceed from the actual situation of each company, take product quality as the foundation, constantly refine the selling points of products, and base themselves on professionalism, focus, and Simply and repeatedly carry out all-round promotion and publicity, implement combined marketing of brand, product, quality, service and channel, and take the road of intensification. In addition, as the fertilizer industry becomes bigger and stronger, many agricultural input brand planning and consulting agencies have emerged, and are sought after by many emerging fertilizer companies. Many successful marketing and promotion experiences in other industries have also been repackaged and transplanted to the fertilizer industry. , will surely promote the rapid development of the entire fertilizer industry.

In recent years, the homogeneity of fertilizers has become serious, the brands are numerous and complex, and the proliferation of various advertising campaigns has caused a huge waste of resources to producers and consumers. Although the author has been engaged in the development and promotion of fertilizer technology for many years, facing the current fertilizer market, I still feel that it is difficult to build a brand and promote fertilizer. It is not easy for new fertilizers to stand out among many brands and achieve both volume and price increases. However, it is very important to be professional, focused, repeatable and simple in fertilizer brand promotion. So, how to quickly enhance brand influence and enhance market share is nothing more than the following effective methods.

Professional media creates brand awareness

From 2000 to the present, when opening every issue of the "China Agricultural Materials" weekly newspaper (formerly the China Cooperation Times·Agricultural Materials Special Issue), Ruihe Fertilizer is blunt The 4×6cm rectangular hanging advertisement will catch the eyes of everyone who supplies and sells agricultural inputs. It is this small page that repeatedly sings and appeals over time that makes agricultural input dealers remember Ruihe Fertilizer. Also because "China Agricultural Materials" has a profound impact on the supply and marketing systems at all levels across the country, it has won the attention and favor of high-end people in the agricultural materials industry.

Quickly introduce products for sale by borrowing from farmers to promote agriculture

Ruihe Fertilizer has chosen the professional fast track of combining agricultural technology and promoting fertilizer through agricultural technology. It has also cooperated with the Jiangsu Academy of Agricultural Sciences, the Agricultural College of Yangzhou University, and the Taixing Agricultural Technology Extension Center to open Ruihe compound fertilizer test fields in more than 30 counties across the province. Through experimental promotion in key areas, a lot of valuable experience has been accumulated, and A series of corporate image and scientific farming promotional CDs were produced and distributed free of charge to dealers at all levels and large growers for viewing. Key breakthroughs and point-to-point demonstrations allowed Ruihe potassium sulfate to move from Taixing out of Jiangsu and into the country.

Exhibitions build sales networks

The professionalism, influence and authority of the National Fertilizer Exhibition fascinate fertilizer companies and large-scale dealers. Everyone can get business opportunities for profit and growth on this stage. Being appreciated and valued by others has a higher success rate than door-to-door sales pitches. From the attention paid by the senior leaders of Ruihe Fertilizer to the careful planning and arrangements by the Agricultural Chemical Service Department, from the cover advertisements in the conference journal to conference information bags and special exhibitions, every fertilizer trade fair has different results.

Quality reputation tracking service builds a heart-to-heart bridge

The sale of a product does not mean the end of the sale, but rather the beginning of the sale. At the beginning of brand strategic planning, products, quality, channels, and services need to be included in the scope of combined marketing at the same time. Only in this way will the brand road become smoother and smoother. A small quality credit card, a customer questionnaire, and a corporate agrochemical service report will make sellers feel the slightest warmth and care.

The selling point of the product is the core competitiveness

Meeting functional needs is the basic appeal of the product, followed by satisfaction. To meet the needs of various nutrients for crop growth, you can choose compound fertilizer, potassium sulfate compound fertilizer, nitrogen, phosphorus and potassium elemental fertilizer, etc. As a new type of fertilizer, it is best to focus on giving it unique functionality and irreplaceability. It must have a focus on appeal in packaging and functional promotion, and must have a unique selling point.

Fertilizer packaging must be concise and standardized

At present, fertilizer packaging is popular, packaging materials are high-end, and packaging is heavily imitated, which is not conducive to the development of the fertilizer industry. It is not appropriate to pursue the packaging of new fertilizers. Upgrading should focus on introducing functionality and ease of reuse. Although my country has promulgated the national standard GB18382-2001 "Contents and Requirements for Fertilizer Labeling", it lacks effective supervision. The author calls for the implementation of a quality supervision bureau review and filing system for the outer packaging design of each fertilizer. This will not only help standardize and purify the fertilizer market, but also create a fair, open and just consumption environment.

Or learn from foreign management methods for fertilizers, focus on pursuing fertilizer quality, and implement the principle of consistent packaging labels with the actual products.

Use event marketing to enhance brand image

China has a vast land, abundant resources, and a large population. There are more than 4,000 fertilizer companies with production licenses across the country. The brands are complicated and confusing, and they need to be remembered by users. A brand is not easy. There is also an urgent need to use charity activities, sponsorships, donations and other things to attract the public's attention and win good reputation and praise. Ruihe Company has participated in activities such as sending warmth to poor households and giving away fertilizers, sponsoring large-scale art festivals, sending science and technology to the countryside for free, and donating to support students. Through these activities, the brand reputation has been enhanced and the company's public image has been enhanced. image.

Do a good job in image publicity and promotion in the terminal market

Whether a brand or a fertilizer is promoted mainly depends on the terminal. Most of the terminal sellers are native-born and have certain influence among local people. While fertilizer companies are doing a good job as agents and distributors, they must also pay attention to terminal sales. Sales staff should often go deep into townships, villages, and groups to increase the intensity and frequency of communication and exchanges. They should use fairs, temple fairs, etc. to work with terminal sellers to carry out activities such as sending technology to the countryside and consulting services, and provide banners, display boards, and in-store Recruitment, user manual, promotional gifts and other support. Regular terminal publicity and promotion can build mutual goodwill and feelings, help increase terminal sales, and at the same time establish the confidence of terminal sellers to promote the company's products and increase driving force.

Let simple outdoor publicity be deeply rooted in people's hearts

Compared with TV advertising, wall advertising, store advertising, self-adhesive poster advertising, soft text advertising and other forms are simple, clear, It is low cost, has long retention time, is popular, is easy to remember and understand, and is deeply respected and loved by terminal dealers. Therefore, sometimes a small investment can have an extraordinary impact.

The author believes that in the new era, fertilizer companies should still start from the actual situation of each company, take product quality as the foundation, constantly refine the selling points of the products, and conduct all-round promotion based on professionalism, focus, simplicity, and repetition. , implement combined marketing of brand, product, quality, service and channel, and take the road of intensification. In addition, as the fertilizer industry becomes bigger and stronger, many agricultural input brand planning and consulting agencies have emerged, and are sought after by many emerging fertilizer companies. Many successful marketing and promotion experiences in other industries have also been repackaged and transplanted to the fertilizer industry. , will surely promote the rapid development of the entire fertilizer industry.

(Hu Niangen)

(Author: Hu Niangen Editor:__)

Fertilizer sales plan Part 5

Basic characteristics of modern agriculture It is a great improvement in agricultural labor productivity. The agricultural products produced by one labor force can meet the needs of a dozen or even dozens of people. Among them, the full and reasonable application of chemical fertilizers plays an irreplaceable and important role. The production and use of chemical fertilizers is an inevitable result of the development of agricultural production and scientific research to a certain stage. The stage of widespread use of chemical fertilizers truly entered the stage of modern agriculture with high productivity.

1. Plan essentials

1. Annual sales target of 10 million yuan;

2. Expand 50 dealer outlets;

< p> 3. Establish visibility and a good corporate image in the industry market;

1. Company and brand profile

1.1 Company profile

The company has its own A self-created brand product, it is also sold on behalf of famous domestic and foreign fertilizer brands. For example, Guizhou Hongfu Industrial Development Co., Ltd.’s Hongfu Phosphate Fertilizer, Gongnong Urea, Yangfeng Mixed Fertilizer, Stanley Chemical Fertilizer, and Anhui Ningguo Sirte Fertilizer Co., Ltd.’s Sirte Fertilizer, with the purpose of “helping farmers increase their income and promote agricultural development” With its own mission, relying on the innovative spirit of persistent exploration and courage to break through, we will continue to lead the technological progress of the industry, strive to be the pioneer of low-carbon agriculture, and strive to contribute to the construction of a conservation-oriented society and a new socialist countryside.

1.2 Business philosophy

"Gratitude"

We have a headquarters in Hebei and are loved by our customers. In order to give back to our new and old customers, we would like to thank you for your support. We decided to establish a branch factory to meet the needs of farmers. With a grateful heart, we will better provide you with more professional services. "Integrity" 2015 Sales Work Plan Integrity is the foundation of an enterprise.

We guarantee to provide the most effective and high-quality fertilizers, substituting them for the best, and wholeheartedly serve our farmers.

"Fast"

Provides fast door-to-door service. The company's salesmen will provide you with door-to-door services as quickly as possible to ensure that you can obtain a variety of high-quality fertilizers in a timely manner.

2. Market Analysis

2.1 Domestic Environment Analysis

At present, the development focus of my country’s fertilizer industry during the “Twelfth Five-Year Plan” has been initially determined, among which enterprise integration and reorganization will Become a top priority. From 2005 to 2009, domestic grain production has been stable and high for five consecutive years, and my country's fertilizer utilization efficiency has gradually improved. It is expected that the demand for chemical fertilizers will increase slightly during the "Twelfth Five-Year Plan" and before 2020. Calculated based on a grain self-sufficiency rate of 98%, the demand for chemical fertilizers in 2015 will be approximately 51 million tons and in 2020 it will be approximately 53 million tons.

2.2 Analysis of Farmers’ Consumption Behavior

It is understood that currently, my country’s annual output of chemical fertilizers is more than 35 million tons (nutrient content), ranking first in the world. However, the existence of a large number of low-level and small-scale fertilizer production enterprises has affected the improvement of my country's fertilizer production technology and overall quality. Relevant data show that the overall quality of chemical fertilizers in my country is not optimistic. Major incidents such as counterfeiting and false propaganda that harm farmers occur from time to time. The overall satisfaction rate of farmers with the quality of chemical fertilizers is not high

2.3 swot analysis

As a young enterprise that starts its own business, it has incomparable advantages and great development potential. But since the company is in its infancy, it also faces many challenges.

2.3.1 Strengths

? The company uses consignment sales of famous brands to build awareness.

? Provide professional agricultural technology guidance.

? Provide high-quality door-to-door service.

? Provide specialty products such as trace element fertilizers.

Fertilizer Sales Plan Part 6

1. Review and Vision

In 20xx, the company established a marketing department, which was a major change for the company to explore a new management model.< /p>

A work plan for the marketing department of a feed company (very detailed). But after a year, the marketing department has become useless, tasteless, and a pity to abandon; in addition to doing a lot of seemingly specious marketing activities, the marketing department has only scratched the surface of marketing, which has increased a lot of direct or indirect costs. It doesn't seem to be of much help to the market.

However, with the support of the company's top leaders and our continuous learning, we also explored our path of survival and development in the next few months of work, in terms of market activities with each branch, company resources In the process of integration, continuous progress is made.

2. Work ideas

1. Clarify the work content

First of all, the marketing department must quickly change from revolving around the sales department to playing the role of sales back office Come here, free yourself from transactional office functions, and truly give the marketing department basic job functions such as strategic planning, strategy formulation, market research, and product development. Focus on consumer needs and conduct market operations according to different market environments. Planning and guidance.

2. Stationary marketing

The implementation of stationary marketing not only exercises and improves the marketing department personnel themselves, but also provides personal service to front-line business personnel. The marketing department can only provide this kind of personal and Only with the full-process tracking service of consultants and coaches can the marketing department completely change the one-sided view of front-line staff.

The marketing department station must complete six aspects of work:

a. Through comprehensive research, discover market opportunities and come up with targeted market improvement plans; 2015 sales Work plan b. Collect information on competitive brand products and activities, capture market consumer demand and combine industry development trends, and propose new product development ideas;

c. Guide the market to build terminal standardization and promote the healthy and stable development of the market ;

d. Formulate and organize the implementation of promotional activity plans in a targeted manner, verify and implement market promotions, expenses and policy usage, and report any situations found in a timely manner.

e. Timely and comprehensive publicity and implementation of company policies to enhance the combat effectiveness of front-line personnel;

f. Highlight cases in market practice, focusing on summarizing methods and experiences, and timely recommendations to the market for replication ;

3. Join forces with the sales department to establish a brand group

The marketing department must truly play a role in the front line of the market. In addition to adjusting the positioning of the marketing department and improving its own service level , it is also inseparable from the support and cooperation of the sales department. If it is not recognized and effectively implemented by the front line of the market, no matter how good the plan is, it will ultimately be nothing more than a piece of paper. The brand team is composed of the directors and backbones of the marketing department and the sales department. The marketing department determines the event planning plan, and then the brand team members express their opinions, mainly putting forward opinions and improvement suggestions on the plan. For plans that need further modification and improvement, the brand team will The marketing department is responsible for adjustments; the plan discussed and approved at the meeting is handed over to the sales department for implementation, and the brand team is responsible for tracking the implementation progress and effects. The company's attitude and practices determine whether the marketing department and the sales department can achieve perfect harmony and prosperity.

3. Management team

1. Reasonable allocation of personnel:

a Market information administrator is responsible for market research, information statistics, and market analysis.

b. One planner is responsible for new product promotion planning, sales promotion planning, advertising slogan refining and data compilation.

c A publicity manager is responsible for formulating publicity plans and on-site execution of advertising activities.

2. Give full play to the potential of personnel and emphasize process control and final results in their work.

3. Carry out the work of the department in strict accordance with the requirements stipulated by the company and the marketing department, and strive to improve the management level so that the marketing department gradually becomes an execution-oriented team.

4. Coordinate department functions and proactively provide services to each branch.

4. Market Analysis

1. Fierce competition

Over the past few years, the company’s colleagues have worked hard and effectively in the market, gained rich market experience, and established a A relatively complete marketing network has laid a solid foundation for the company to further expand the market. However, due to the successful market development of some similar products in the same industry, it has become difficult for Weike products to advance in the market competition.

2. Integrate resources

Our company relies on the expert advantages of Shanxi Academy of Agricultural Sciences and the cooperation with Shanxi Agricultural University to ensure our strong technical support, which is unmatched by ordinary small businesses. Advantages. The company also has a strong talent advantage. It has gathered a large number of outstanding talents in scientific research and development, sales and public relations, corporate management, finance and law, which provides guarantee for the company's development and market expansion

5. Brand Promotion

After years of market operation, the company's products have gained certain competitive advantages in the market. In order to quickly and effectively expand the market share of our products and achieve long-term development, we will use the company's development Taking strategy as the core, we systematically plan brand promotion strategies from four aspects: product brand image, product positioning, market network construction, and market promotion.