Theme name of the Year of the Loong Spring Festival Gala.

On February 2, 2023, at 65438, the theme of "2024 Spring Festival Gala" released by CCTV was "Longxing, Home at Home".

The party will innovate the integration and communication of "thought+art+technology", meet Chinese people all over the world on New Year's Eve and enjoy a wonderful, sincere and steaming cultural feast. After the theme was released, the word "Hu" also triggered a wave of hot discussion on the Internet. The structure of the word "tiger" is a traditional Chinese character composed of three dragons, just like three dragons taking off in the air. This structure not only embodies the imagination and artistic sense of the ancients, but also shows their awe and understanding of nature and the universe.

In modern society, although the word "Hu" has gradually faded out of people's daily life, it can still be seen in some special occasions, such as calligraphy and art design. At the same time, the main logo of CCTV Chen Jia the Year of the Loong Spring Festival Gala was officially released. In 2024, the main logo of the Spring Festival Evening at the reception desk takes the word "Hu" as the main visual symbol, and the overall design is inspired by the unique font of "Official Seal of the State Dynasty" in the traditional seal cutting in China, which is solemn, balanced and symmetrical, showing a vigorous cultural atmosphere.

The main logo was designed by Gu Yongjiang, the designer of China's lunar exploration project and China's planetary exploration project. On the basis of traditional calligraphy, it has been "reprocessed" with modern flavor. The metallic luster makes the shape of "Hu" look like a chip-from ancient Chinese characters to modern technology, the main logo of the Year of the Loong Spring Festival Evening connects the past and the present, and blends the future.

Theme of Spring Festival Evening in 2023:

The theme of this Spring Festival Gala is "Heading for Spring", and the touching high-speed rail is the keynote and series connection of this Spring Festival Gala, which closely connects literary and art workers and literary works with all walks of life, with major strategies such as rural revitalization, * * * and prosperity, national unity and Guangdong-Hong Kong-Macao Greater Bay Area construction, and with people's yearning for a better life, and draws a beautiful and magnificent life picture of the motherland with art.

The Spring Festival Gala in China Literary and Art Circles is an important brand activity of the China Federation of Literary and Art Circles, an annual event of the literary and art circles on the occasion of the Spring Festival, and an important stage for the old, middle-aged and young literary and art workers to perform on the same stage and * * * He Xinchun. So far, it has been successfully held for 20 sessions, and it has been supported and welcomed by all walks of life, including the literary and art circles.