Japanese company Panasonic is coming back! Investing 220 million to build a new factory in China, what signal does it send?

In fact, the reason is very simple. China is a huge consumer market, and we cannot give up easily under any circumstances, otherwise the gap with competitors will become wider and wider. As a long-established home appliance company, Panasonic is well aware of the importance of the Chinese market, so even if it is forced into a corner by its opponents, it still chooses to continue investing. In fact, it is not just this Japanese company. According to surveys, more than 90% of Japanese companies in East China have stated that they will not divest their investment. It is the right choice to make progress with the Chinese market. Japanese company Panasonic

Panasonic Electric Industrial Co., Ltd. was founded in 1918. The founder was Mr. Konosuke Matsushita, known as the "God of Management". When it was founded, it was a small workshop composed of three people, one of whom was Mr. Toyo Iue, the later founder of Sanyo. After several generations of efforts, it has become a world-famous international comprehensive electronic technology enterprise group and is carrying out business activities in various countries around the world.

Panasonic spans regions and societies and carries out corporate activities in more than 40 countries. The scope of its corporate activities is not limited to production, but also carries out a variety of businesses including services and solutions such as information systems. In addition, we carry out product manufacturing and customer-oriented business activities that respond to market needs in a timely manner on a global scale. What is more prominent is that in order to meet the needs of customers in various countries, the regional unified management agencies that were previously located in Japan were moved to Beijing, Singapore, New Jersey, London and other places to directly carry out marketing activities locally. As a truly international company, Panasonic has always carried out global activities based on customers and contributed to society.

Panasonic unifies its global brands into Panasonic, and uses "A Better Life A Better World" as its brand slogan to realize a "dotted network society" and "exist in harmony with the global environment". Ideal and continue to contribute to improving the cultural living standards of people around the world. When did the Japanese company Panasonic come to China

Since Deng Xiaoping visited Panasonic Electric Company in 1978, Panasonic Electric Co., Ltd. began to invest in China, integrating Panasonic's business in China with China's reform, opening up, and economic construction. From electronic materials to parts, from parts to complete machines, from household appliances to industrial machines, more than 160 technical cooperation projects have been carried out in China, and 53 joint ventures and wholly-owned enterprises (7 companies in Shanghai) have been established with a total investment of nearly 1.5 billion US dollars. .

Panasonic's cooperation with China began in 1978. From technology introduction, investment and establishment of joint ventures, sole proprietorships, to the establishment of R&D bases, Panasonic's business scale in China has been expanding day by day. As of 2007, Panasonic has invested in 60 joint ventures and wholly-owned enterprises in China, including 4 research and development centers, with more than 60,000 employees. Panasonic has bases in many countries around the world and is conducting global business activities that are consistent with local people, culture and needs. The Japanese company Panasonic returns to China to continue development

According to the domestic home appliance company brand list, the top three are Midea, Gree and Haier. The market value of these three companies is more than 100 billion yuan. Among them, Midea is particularly outstanding, surpassing all competitors with a value of more than 480 billion yuan. In other words, it is not that Panasonic's own appeal has declined, but that Chinese brands have killed it.

This is indeed the case. From a data perspective, Panasonic's domestic market share has declined year by year. At its peak, it once occupied more than 20% of the Chinese market, but now only 2% is left, and it has already fallen out of the first echelon. Nowadays, when Chinese consumers buy home appliances, it is difficult to think of the once glorious name Panasonic.

In 2015, Japan's Panasonic planned to relocate its washing machines, household air conditioners and other home appliances produced outside Japan back to Japan. Previously, there was a large Panasonic home appliance production base in Hangzhou, Zhejiang, and it was once the largest washing machine production base of the Panasonic Group in the world. In addition, there are also well-known Panasonic air-conditioning production bases, microwave oven production bases, etc. in Guangzhou and Shanghai in my country.

In other words, five years ago, Japan's Panasonic was already preparing to leave the Chinese market for various reasons. Not only that, in 2018, Japan's Panasonic also faced the problem of selling its Chinese factory due to years of losses and poor management. After a lapse of 6 years, according to the information disclosed by Panasonic of Japan, it plans to invest 220 million yuan to establish a new factory in Guangdong Province, China (striving to put the factory into production and operation this year) and increase the production of air purifiers and ventilation equipment.

The "return" of Japan's Panasonic just proves the huge potential of the Chinese market. At present, our country's economy is one of the fastest and best "members" in recovery. Under such a general environment, choosing to build a factory in China may bring more economic results.