On the Exploitation and Development of Jiangxi Red Tourism

At the just-concluded forum on the development of old districts, many representatives of old districts expressed their enthusiasm and confidence in developing red tourism. The development practice of red tourism for many years shows that red tourism is promoting revolutionary history, inspiring revolutionary spirit and carrying out revolutionary traditional education; Promote exchanges and cooperation between the old liberated areas and at home and abroad; Promote the economic and social development of the old areas and drive the people in the old areas to get rid of poverty and become rich; It has fundamentally promoted environmental protection and ecological construction.

Through interviewing reporters, it is found that after several stages of development, red tourism also has some problems and shortcomings in the process of marketization. It is very important for the future sustainability of red tourism to act according to the laws of tourism and make overall plans for development.

Development has important influence and significance.

Clouds and moons are eight thousand miles away.

As a tourism product with revolutionary shrines and memorial sites as its main attractions, the development of red tourism can not be separated from organized revolutionary traditional education, and relevant experts divide its development process into four stages:

The embryonic stage is the stage of mass learning and political acceptance. The reception unit does not operate according to the concept of tourism, but regards it as a political task and conducts business reception, even regardless of input and output.

Initial stage. In the middle and late 1980s, places with revolutionary shrines and memorial sites as the main tourism resources began to develop tourism, and made some progress.

Accelerate the development stage. In the middle and late 1990s, major commemorative activities every few years injected a strong impetus into the development of red tourism. Taking the 50th anniversary of the victory of the Anti-Japanese War, the 50th anniversary of the founding of People's Republic of China (PRC) and the 80th anniversary of the founding of People's Republic of China (PRC) as an opportunity, * * * jointly created a historic reception peak, which strengthened the determination of local governments to accelerate the development of tourism. Once the slogan of "red tourism" was put forward, it quickly got the response from relevant regions.

Market-oriented development stage. 2 1 century, influenced by the Golden Week and other factors, mass tourism and holiday tourism flourished, and red tourism also benefited obviously. Facts have proved that red tourism also has its market and development space in non-memorial days. The attention and research on red tourism in various places is a discussion on the development of red tourism under the condition of marketization, which means that red tourism is gradually moving forward in depth according to the law of tourism development.

Sustainable development problem

According to the survey, Yan 'an, the revolutionary holy land, received a total of domestic and foreign tourists from 1990 to 2002, and 2.8 million domestic tourists in 2003. In 2003, Jinggangshan and Lushan received 410.28 million tourists and10.28 million tourists respectively, and Gutian conference memorial hall received nearly 200,000 tourists. It is estimated that in recent years, major red tourist bases have received more than 654.38 billion tourists.

It should be said that the current development situation of red tourism is excellent, but is this development sustainable?

From the tourists' point of view, the initial development of red tourism is mainly supported by two forces: one is the study and inspection organized by the collective, and the red tourism is developed because of its special ideological and political education significance when public funds tourism is explicitly prohibited; First, some proletarian revolutionaries of the older generation who have experienced the revolutionary war years are full of nostalgia and affection for the places where they fought. However, judging from the current development, it is far from enough to rely solely on these two forces, and we should actively expand new customers. The success of red tourism depends on what means we use to dig and show it. For the younger generation, they lack perceptual knowledge of the revolutionary war years and will not spontaneously have interest in sightseeing. To stimulate their sense of historical mission and patriotic enthusiasm, we must adopt a more vivid, contemporary and acceptable way.

Take the market as a mirror, and emphasize the rivers and mountains.

The key for a place to attract enough tourists is to have tourism products that adapt to the market. In this sense, the problems existing in red tourism at present are more prominent: the current red tourism projects are basically primary and extensive, the ways and means of publicity and display are relatively old, the explanation, publicity and display are not vivid enough, the revelation and explanation of the revolutionary historical significance are not sufficient, it is difficult to get public support, and there is a lack of influential and shocking red tourism projects.

Another equally important problem in the development of red tourism is that all localities are still in spontaneous point-like development, and they have not put themselves under the overall situation of national tourism development, but put red tourism in the whole plate of tourism development. On the one hand, development lacks national planning and overall planning, lacks characteristics, and tends to converge. On the one hand, products are single and lack of resource integration. Therefore, the status of red tourism in local tourism resources should be recognized and evaluated realistically on the basis of overall consideration. For example, Jinggangshan, Yan 'an and other areas with dense, rich and scattered red tourism resources can take red tourism as the main image. In places where resources are relatively scattered and single, and only have regional influence, it is not necessary to regard red tourism as the "main" image of local tourism, but to consider which local tourism resources are most attractive and most suitable for the needs of the tourism market.

Experts pointed out that the development of old areas needs the support of funds and intelligence, the improvement of infrastructure, the support of publicity and promotion, and the attention and investment of the state and society. The development of red tourism needs overall planning from the strategic height of overall development, avoiding similarities, scientific layout, highlighting key points, improving grades and forming joint forces.

Now take a step from the beginning.

Xibaipo has a resounding slogan: New China comes from here. Du Yili, director of the Planning, Development and Finance Department of the National Tourism Administration, said that it is our sacred and unshirkable political responsibility to develop red tourism and realize the effect of enriching the people. She said that the opening, development and construction of the old areas have fallen behind one step, and it is necessary to find a way to combine with modern development. Tourism is an important channel to bridge regional differences and promote urban-rural exchanges. The development of red tourism is a process in which people in the old liberated areas actively seek development, which is conducive to promoting the sustainable development of economy and society and conforms to Scientific Outlook on Development.

As a concentrated expression of spiritual civilization and material civilization, the development of red tourism is not only conducive to carrying forward the revolutionary tradition and spirit, but also to promoting local economic development and social progress, enriching the people and benefiting the people. It is precisely because of this that the relevant parties have proposed to establish a number of red bases as an important project.

Xiongguan road is as iron as iron, and now it is still one step away from the beginning! Although the road to development is full of ups and downs, the people in the old areas will certainly be able to seize the opportunity and stride forward by developing red tourism.