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What does Xiaomi's mobile phone logo look like?
The symbol of Xiaomi is the hollow pattern of rice on orange background. Orange is bright and eye-catching, which can catch people's eyes.
The first meaning is that in the middle of the orange rectangle is a hollow pinyin of rice, which has a simple structure but does not lose its atmosphere.
The second meaning is that every vertical line of the letter "mi" is equal, which reveals rigor. Expressed Xiaomi Technology's constant pursuit of details!
The third layer means that Xiaomi's logo design is simple, but it can reflect its intention. "mi" is a little less in turn, which means to make consumers feel at ease and worry. This sign has a sense of science and technology.
Extended data
Trademark source
On the afternoon of 2010 65438+1014, several founders of lei jun found a teahouse and discussed an important event together. This is the first meeting of Xiaomi's entrepreneurial preparation. At the meeting, everyone mainly discussed the name of the company.
Dali proposed to call it "Red Star", but there is already a "Red Star Erguotou", and the trademark issue has not been passed. We are in the Xuande Hall of this teahouse, and someone suggested Xuande, but it was also rejected. "
There are hundreds of names, such as Qianqi, Antong and Linxi. Some people say that such a name is not compatible with internet companies and has been rejected.
Lei Jun said: "Our company should be like rice, air and water. Our original plan was to call the rice company, but later it was changed to Xiaomi company. We counted Redmi, black rice, blue rice and purple rice one by one, and checked the domain name and trademark of each one. This is a very complicated process, and finally we chose Xiaomi. "
Xiaomi also contains the meaning of "millet plus rifle" and going out again. Although Xiaomi is small, it is extraordinary. This name also laid the foundation for Xiaomi's later "cost-effective" operation route.
Let more consumers enjoy low prices while ensuring product quality. This is also in line with Xiaomi's purpose of "making products that touch people's hearts and have reasonable prices".
Xiaomi's LOGO is a "mi" shape, which not only represents the mobile Internet and mobile Internet companies, but also represents an impossible task.
Make a pun to show your determination. Moreover, this LOGO is a reverse word of "heart", which also expresses Xiaomi's sincerity to users.
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