Mobile brand of China Mobile Online Business Hall

"Shenzhouxing" is one of the three major customer brands launched by China Mobile. The "Shenzhouxing" brand is aimed at the mass market and includes six major product series. The "Shenzhouxing" brand has a huge customer base. The number of "Shenzhouxing" customers has accounted for more than 75% of China Mobile's total customers, and its revenue accounted for more than 70%, making it an extremely important part of China Mobile's customer brand system.

“Shenzhouxing” customer base

The “Shenzhouxing” brand customer base has a wide range of occupations, ages, etc. Customers who mainly use voice and SMS services and value affordable and popular rates and free and convenient service methods can use it.

The brand positioning of "Travel to China"

Free, affordable, convenient, friendly and popular.

Brand slogan: "Easy for me".

Brand proposition: "Travel to China, I think it works."

"Travel to China" business

Basic services: text messages, local calls, domestic long distance, domestic roaming, calling number display;

Entertainment services: ring back tones, multimedia messages , Fetion, voice magazine, mobile Internet, full song download, wireless music rankings, mobile TV;

Information business: mobile newspaper, mobile securities, 12580 hotline, 139 mailbox, life know-how;

Service business: balance reminder, call reminder, mobile secretary, location service, mobile wallet, family number. TD-SCDMA - the full name in English is Time Division-Synchronous Code Division Multiple Access, which is a synchronous code division multiple access technology (it can also be referred to as TD, and TD that appears in the future will have this meaning unless otherwise specified). It is an important part of China's telecommunications industry. The first complete mobile communication technology standard in a century, it is an alternative to UTRA-FDD. It is fully supported by the China Communications Standards Society (CWTS) and the 3GPP international organization. It is the third generation mobile communication space interface officially released by the ITU. One of the technical specifications.

TD-SCDMA integrates the technical advantages of Code Division Multiple Access (CDMA), Time Division Multiple Access (TDMA), and Frequency Division Multiple Access (FDMA), and adopts smart antennas, joint detection, relay switching, and synchronization CDMA, software radio, low chip rate, multi-time slot, variable spread spectrum system, adaptive power adjustment and other technologies are mobile communication technologies with the advantages of large system capacity, high spectrum utilization, and strong anti-interference ability.

TD-SCDMA is my country's communication technology standard with independent intellectual property rights. It is called the mainstream mobile communication standard in the 3G era together with the European WCDMA standard and the American CDMA2000 standard.

The G3 notebook is a new type of notebook jointly launched by China Mobile and a number of well-known computer companies. It has a built-in China Mobile 3G wireless Internet module. Through the pre-installed G3 mobile software, you can wirelessly access the Internet anytime and anywhere to meet your needs for information, entertainment or mobile office. The general term for mobile terminal-based information application services provided by China Mobile to group customers with OA, ERP, MIS, CRM, email and other information systems. Provide end-to-end information solutions through mobile agent servers (Mobile Agent Server) mobile phones.

With mobile MAS, you can use your mobile phone to seamlessly connect with various existing application systems (OA, CRM, ERP) of the company, and extend various work functions from computers and network platforms to mobile phones. Through your mobile phone, you can realize various functions that can only be operated on a computer. From now on, you can get rid of the constraints of the office and the computer and go to work anytime, anywhere!

Service content

1. Telephone bill service

Telephone bill service refers to providing customers with services such as inquiry of telephone bill-related information, function customization or change, and online payment.

Current month phone bill query: Query the total cumulative non-international roaming communication charges and classification details of the current month.

Account balance query: Query the remaining communication costs in the current account.

Bill query for the current month: Query the bill for the last month that was issued.

Historical bill query: Query the bills issued in the previous five months.

Historical detailed call list query: Based on information such as mobile phone number and time period, provide detailed information on the call list within the specified time period.

Payment history query: Query payment history information.

Customized phone bill information: apply for, customize, and cancel related phone bill information notification services online. These services include payment reminder customization, account balance reminder customization, SMS monthly bill customization, and paper monthly bill customization. and Email bill customization, etc.

Online payment: Pay the phone bill using your bank account on the company website.

2. Business processing

Online application, customization, change, cancellation and other operations for product functions and services.

Manage commonly used products

Provide the introduction, activation and cancellation of commonly used products, including: basic calls, call waiting, call transfer, three-way calls, call restrictions, caller ID, and call reminders , ring tones, multimedia messages, mobile secretaries, domestic roaming, online payment, short messages, mobile Internet access, etc. (including special services of companies in various provinces).

New business processing

New business specifically refers to newly launched products or services across the entire network, such as Fetion, SMS receipt, account manager, mobile newspaper, etc. For this type of business, business introduction, application, customization, cancellation and status changes are implemented on the website.

Monternet business processing

Monternet business refers specifically to the services provided by third-party companies that cooperate with China Mobile under the Monternet plan, in addition to China Mobile’s own business. content. Montnets business processing refers to handling services and functions such as inquiry, browsing, and ordering of business provided by third-party companies on the website for customers.

Montnet Business Cancellation

Provides the function of querying and canceling all subscribed Montnets services. The cancellation service of Montnets business will be integrated into the SP business inquiry and cancellation process.

Wireless music business processing

Wireless music business refers to the wireless music products provided by China Mobile, including ring tones, IVR, ringing, etc. You can obtain services and functions such as inquiry, browsing, audition, downloading, ordering and setting of wireless music products such as ring tones, IVR, and ringtones on the website.

Package processing and changes

Provide the processing and modification of personal packages, including: Global Communication package, Shenzhouxing package, M-Zone package and other main tariff products and other long-distance calls and data superimposed on the main product preferential packages on the Internet (including special services of companies in various provinces). The package business includes applying for package services, querying the package plan used, and implementing changes to the package plan for the next month and cancellation of the package plan.

Applying lucky numbers

Beijing Mobile lucky numbers mainly include: Global Connect lucky numbers, dynamic lucky numbers, Changting Card lucky numbers, and Home Card lucky numbers. Covering segments 135, 136, 137, 138, 139, 150, 151, 152, 157, 158, 159, 182, 183, 187, and 188.

Appointment service

Provide the acceptance, inquiry and cancellation functions of appointment processing services for diamond card, gold card and silver card individual key customers.

Mobile phone suspension/resumption

Mobile phone suspension means that you can actively apply to temporarily stop all services for your mobile terminal number through the website. Mobile phone restoration is to restore all services of the mobile terminal number you own through the website.

Backup card activation

You can apply for mobile phone SIM card backup activation function through the website.

Call forwarding settings

You can set or cancel the unconditional call forwarding number through the website.

3. Points Program

Introduction to the GSM Points Program

The GSM Points Program is a program launched by China Mobile to thank the majority of GSM customers for their long-term support and love. item feedback customer service.

Global Communications customers can obtain and accumulate points when using mobile services, and redeem the points into six categories of gifts: phone bills, business, services, customized terminals and accessories, physical items, and other gifts.

Introduction to M-Zone M Plan

M-Zone M Plan is a customer feedback service launched by China Mobile for M-Zone customers. M-Zone customers can obtain and accumulate M-values ??when using mobile services, and exchange the M-values ??for six types of gifts: phone bills, business, services, customized terminals and accessories, physical items, and other gifts.

Introduction to Shenzhouxing Points Plan

4. Short Message Service

Provides self-service online single self-written text message sending, group text messaging, wonderful text message downloads, original text message collection, etc. Function.

5. Online customer service

Provides interactive functions such as business hall inquiry, mobile phone number location inquiry, and online complaints to help you obtain the information you need and solve daily problems.

6. Personal information management

Personal data modification

Provide services and functions for viewing and modifying basic personal data information, including customer name, mailing address and postal code , email address, contact number, etc.

Service password reset

Provide service password reset service. For customers who do not have a service password or have forgotten the service password, they can retrieve the service password through this function.

Service password modification

Provide service password modification services.

Business activation status query

Provides query for activated and unactivated business functions, and provides business processing guidance, directing you to the page for executing "Business Change".

Package usage status query

Provides the function of querying the package information and detailed status that you have subscribed.

7. New business experience marketing

Provide various new business experiences.