Financial knowledge popularization publicity program

Model essay on financial knowledge popularization and publicity activities (5 selected articles)

In order to ensure the orderly and effective activities, it is necessary to make an activity plan in advance. The activity plan is a written plan of the activities, with clear contents and clear steps. Then the question is coming, how should the activity plan be written? The following are the model articles (5 selected articles) of the financial knowledge popularization publicity activities I collected, hoping to help you.

financial knowledge popularization publicity program 1

I. purpose of the activity

to publicize the financial service policies of small and micro enterprises to the business owners of small and micro enterprises and carry out targeted financial knowledge popularization; Display and promote the achievements and experience of banking financial institutions in developing financial services for small and micro enterprises, and create a good social atmosphere; Promote featured services and featured products, and strive to improve the financial service level of small and micro enterprises.

II. Activity time

xx years from May 1th to June 1th, lasting for one month.

III. Organizational leadership

(1) Establish a leading group for the financial services publicity month for small and micro enterprises, with the president as the leader, the vice president in charge as the deputy leader, and the main leaders of the office and various business departments as members. The leading group has an office in the company's business department.

(ii) The leading group formulates and implements the activity plan of the Bank according to the general requirements of the banking regulatory institution, organizes, coordinates and supervises the implementation of various work requirements, and ensures the coverage and effectiveness of the education. The Office of the Leading Group is responsible for keeping abreast of the preparation and implementation of the publicity month on financial services for small and micro enterprises in banks under its jurisdiction, guiding and urging the whole bank to effectively implement the publicity plan, and collecting and editing information on publicity activities, news reports and summary reports in a timely manner.

IV. Publicity content

(1) Policies to promote financial services for small and micro enterprises;

(2) achievements and main actions of financial services for small and micro enterprises;

(3) innovation of financial characteristic products and services for small and micro enterprises;

(4) successful financing cases of small and micro enterprises, etc.

V. Arrangement of activities

(1) May 1th to May 15th is the preparatory stage, and detailed plans are made. The Head Office and branches should mobilize and make careful arrangements through appropriate means.

(2) From May 15th to May 31st, various activities such as news media, knowledge and skills competitions, bank-enterprise dialogues, seminars and street services were carried out to publicize, and the column of "Financial Services Publicity Month for Small and Micro Enterprises" was published in major newspapers at the municipal level, and publicity pages were opened to expand social influence.

(3) In the publicity month, the publicity materials for the activities of "Financial Services Publicity Month for Small and Micro Enterprises" are specially printed. During the centralized publicity month, all branches and outlets should uniformly hang the banner of "Small and Micro Enterprise Financial Services Publicity Month" and place promotional materials; LED roll-off. Slogans:

1. Carry out the "Financial Services Publicity Month for Small and Micro Enterprises" in depth

2. Help small and micro enterprises to prevent risks and benefit people's livelihood

3. Serve small and micro banks and enterprises * * * to win

4. Mutual growth of banks and enterprises

5. Serve the real economy based on small and micro enterprises

(4) Combine "financial services to the countryside".

(5) May 31st to June 1th, which is the summary stage. The office of the leading group is responsible for summarizing the activities, effects and the next work, and reporting it to the Supervision Section II of Baoding Banking Supervision Branch in written form.

VI. Activity Requirements

The whole bank should attach great importance to the "Financial Services Publicity Month for Small and Micro Enterprises", organize it carefully and clarify the division of responsibilities. The office of the leading group is responsible for coordinating with relevant departments and organizing the implementation according to the plan. On the basis of existing policies and measures to support the development of small and micro enterprises, we will constantly improve relevant policies and measures in view of the outstanding problems that restrict the development of enterprises. Make full use of national and local special funds for small and medium-sized enterprises and technical transformation funds to support the development of "three types" small and micro enterprises; Support public service platforms, small business start-up bases and public services for small and medium-sized enterprises. Organize and coordinate local government agencies, media and other resources, and fully mobilize them to ensure that this activity is implemented locally. After the publicity month, all branches should continue to make use of existing resources, continue to carry out publicity and education on financial services for small and micro enterprises, and expand the publicity effect. Financial knowledge popularization publicity program 2

I. Activity theme

The theme of this publicity month is "More financial knowledge and more financial protection". By widely publicizing banking financial knowledge to the public, it will guide the public to use banking products and services scientifically and rationally, and enhance consumers' financial investment safety awareness and risk management ability.

second, the principle of activities

(a) facing the public and going deep into the grassroots. Focus the publicity activities on communities, rural areas and schools, strengthen the popularization of financial knowledge among grassroots people, truly let residents (farmers) and students know about banks and use banking products and services, truly let "financial knowledge enter every family" and ensure the effectiveness of publicity activities.

(2) Various forms and practical results. In-depth analysis of the public's demand for financial knowledge, while widely using mass media, internet and SMS to carry out wide coverage and in-depth publicity and popularization, according to the needs of consumers at different levels, the use of on-site consultation, financial knowledge "small lecture hall", "micro-movie", prize-winning question and answer and other forms, targeted publicity for key groups.

(3) Raise awareness and cooperate seriously. Coordinate and actively participate in the publicity activities organized and led by Taizhou Banking Supervision Branch. Provide necessary human and material support, and do a good job in publicity and education, public opinion monitoring, security and other related work during the event. All branches shall, according to the requirements of the Head Office, seriously cooperate with the implementation of publicity activities.

(4) Centralized publicity and long-term management. The publicity and service activities of "financial knowledge into ten thousand families" will be carried out in one month. In order to ensure the publicity effect, after the publicity month, publicity activities should be carried out continuously to normalize and systematize the propaganda and education activities.

III. Publicity contents

Focus on personal credit, debit cards, e-banking, self-service equipment and illegal fund-raising. Distribute publicity leaflets, brochures, exhibition stands and other publicity texts designed and produced by the CBRC. Play the propaganda video of banking financial knowledge on the video player in the business hall of each branch. At the same time, combined with their own reality, we will carry out various publicity and education activities such as sending financial knowledge into schools (classrooms), communities and rural areas.

IV. Specific work arrangements

(1) Preparatory stage (June 18th to August 31st, 2xx)

1. In order to strengthen organizational leadership, the Head Office set up a leading group with Vice President Yang Hua as the team leader and the heads of the electronic banking department, planning and finance department, personal business department, corporate business department and office as members. The office is the lead responsible department. The president of each branch is responsible for the publicity activities of this branch, and should organize and carry out the publicity activities of this branch according to the requirements of the head office.

2. Prepare promotional materials. According to the characteristics of the Bank and customers' needs, select the publicity theme, make publicity materials with their own characteristics, and put them on display during the event.

3. Contact and coordinate the media. It is necessary to actively contact the media, strive for support and cooperation, and expand the coverage of activities and create publicity momentum through activities reports, opening up financial knowledge columns, and hotline questions and answers on financial issues during the publicity service month.

(II) Start-up Stage (September 2, 2xx)

On September 2, 2xx, Taizhou Banking Supervision Branch will hold the launching ceremony of the financial knowledge publicity service month of Taizhou Banking Industry in 2xx. The leading group of the Head Office should choose a site with a large flow of people as a mission point to explain street knowledge, and the mission point should set up an information desk, place promotional materials, arrange consultants, and organize media publicity reports. At the same time, banners with propaganda slogans are hung at outlets, publicity materials (brochures and folding pages) are distributed or publicity exhibition stands are placed, and propaganda slogans are scrolled on electronic screens, and publicity information is released in the form of bank websites and mobile phone short message platforms.

(3) Centralized publicity stage (September 2 to September 3, 2xx)

1. Play financial knowledge propaganda cartoons at the station or in the business outlets.

2. Send at least one short message on "Financial Knowledge Publicity and Service Activities" uniformly compiled by the Office of the Leading Group of the China Banking Regulatory Commission to customers through the short message platform.

3. Organize young cadres to enter schools, communities, villages and towns, and preach financial knowledge to students, urban residents, farmers and other specific social groups in a targeted manner to improve the effectiveness of publicity activities.

(IV) Summary Stage (October to December, 2xx)

After the publicity month, the leading group shall evaluate and summarize the activities of the financial knowledge publicity service month in 2xx, and submit a written report to Taizhou Banking Supervision Branch before October 1, 2xx.

V. Other requirements

(1) Abide by publicity and public welfare. We must strictly abide by the requirements of the banking supervision department, adhere to the principle of "public welfare" in this activity, and do not take the opportunity to promote our products, brands and slogans, and do not promote financial products and services to the public in the name of financial knowledge propaganda.

(2) make emergency plans. During the publicity activities, emergency plans should be formulated in terms of public opinion response and security, and unified consultation and explanation caliber should be formulated for hot areas and public complaints to ensure the safe and orderly activities.

(3) explore a long-term mechanism. It is necessary to take this activity as an opportunity to deeply explore the construction of a long-term mechanism for financial knowledge publicity in this unit, and to promote the education of financial consumers in a pragmatic, effective and sustained manner.

(4) Strengthen supervision and inspection. The leading group should strengthen the supervision and inspection of the activities of the bank publicity service month to ensure the effectiveness of the publicity activities and prevent formalism and going through the motions. Financial Knowledge Popularization Campaign Scheme 3

According to the notification requirements for launching the financial knowledge popularization month publicity campaign scheme, Suzhou Rural Commercial Bank has specially formulated a special activity scheme for financial knowledge popularization month, and now the relevant activity scheme is reported as follows:

1. Organizing leaders

The Bank has set up a special action leading group:

Team leader: XXX

Deputy team leader: XXX

Team member: XX

.

second, the theme of publicity activities

this activity aims to help financial consumers and investors rationally choose financial products and services that suit them, stay away from illegal financial activities, actively adapt to the development of the digital financial era, focus on the prevention, identification and disposal of telecommunication network fraud, and enhance financial knowledge and risk responsibility awareness of financial consumers.

III. Arrangements for publicity activities

(1) During the preparatory period (before August 31st, 2xx), the Office of the Head Office worked out an activity plan, carefully prepared all the preparatory work, and actively prepared publicity activities according to this plan.

(II) During the implementation period (September 1st to September 3th, 2xx), all units carried out various forms and rich contents of "Financial Knowledge Popularization Month" in accordance with the publicity work plan.

(3) during the summary period (the end of September, 2xx), all units summarized the publicity work, practices and experiences, and submitted them to the office of the Head Office in writing.

Fourth, publicity measures

1. Make good preparations for publicity. The first is to formulate propaganda slogans. Fully coordinate online and offline channels, thoroughly study the characteristics of publicity targets, write publicity content in combination with actual cases, reveal the current routine and methods used in illegal financial activities, ensure that key people are willing to listen, understand and remember, and effectively improve the vigilance and prevention of the masses. The second is to make publicity waves. Make targeted and easy-to-understand posters and leaflets to expand the scope of publicity. (implementing unit: office)

2. Do a good job in online publicity. We should fully rely on mobile banking, online banking, WeChat WeChat official account, WeChat subscription number, Tik Tok subscription number and other network carriers to establish an accurate publicity mechanism and regularly push all kinds of publicity content. (Implementation unit: Office, Network Finance Department)

3. Promote offline publicity. It is necessary to give full play to the physical advantages of business outlets and agricultural withdrawal service points, and clarify the importance of staying away from illegal financial activities and actively adapting to the development of the digital finance era by rolling propaganda slogans on LED display screens, placing propaganda posters in halls, distributing propaganda leaflets to customers, and giving on-site explanations by staff. Combined with the visit work, we will go to the countryside, enter the community and go to the merchants for publicity, and do the detailed publicity work. (Implementation unit: office, operation management department, outlets)

V. Contents of publicity activities

Closely follow the theme of the activities and divide the publicity contents into two series:

(1) The first series of publicity contents mainly focus on popularizing futures finance knowledge, including but not limited to basic financial knowledge, knowledge of wealth management products, and the latest regulatory information.

(2) The second series of publicity content focuses on preventing illegal financial activities. The content includes case information such as financial risk, illegal fraud risk and money laundering risk.

VI. Material requirements

The Operation Management Department, the Internet Finance Department, the office and all outlets should pack the publicity summary report and related pictures before September 24th, 2xx, and then submit them to the office XX through the cloud disk. Programme of financial knowledge popularization publicity activities 4

I. Theme of activities

Carry out financial knowledge popularization activities in depth, improve the financial literacy of financial consumers, guide consumers to rationally choose and use financial products and financial services, accurately grasp the risks and benefits of financial products, and better enjoy the fruits of financial industry reform and development. Promote financial institutions and payment institutions to raise awareness of the protection of financial consumption rights and interests, implement the responsibility of protecting financial consumption rights and interests, earnestly safeguard the legitimate rights and interests of financial consumers, and actively create a harmonious and orderly financial consumption environment.

second, the activity slogan

"xxxxx".

III. Contents of activities

(1) Education of financial consumers

1. Knowledge of financial consumer rights protection. This paper introduces the rights and obligations of financial consumers in financial activities stipulated in the Consumer Protection Law. Inform financial consumers how to protect themselves when their legitimate rights and interests are infringed, as well as the channels and processes of complaints and other related knowledge.

(II) Promote new financial formats and new businesses

1. Internet finance and other new formats and new businesses. According to the Guiding Opinions of the People's Bank of China and other ten ministries and commissions on Promoting the Healthy Development of Internet Finance, we will do a good job in consumer education of Internet finance. Introduce the knowledge about new financial formats such as cross-border investment and financing, Internet finance and mobile finance, reveal the potential risks of Internet financial formats, and guide financial consumers to choose and use them reasonably.