Theme planning of mother's day activities in banks

As an important festival, Mother's Day will naturally attract a large number of mothers, and financial services such as banks will also have a large number of hidden customers. The following is the theme planning of mother's day activities in banks, which I compiled for your reference only. Welcome to read this article.

Theme Planning of Mother's Day Activities of the Bank (1) Crows feed back, lambs kneel and breastfeed. In the past Mother's Day, xx Branch of xx Bank held X special Mother's Day activities to express the most sincere wishes to the most beautiful mothers. The activity was full of creativity, different themes and strong interest, which was well received by the general public.

(A) Intimate service, adding festive luster

Xx Sub-branch invited famous doctors to provide free dental clinic services to its customers. Through experiential service, customers can feel the true feelings and care of Guangfa Bank while narrowing the distance between customers and banks. X Sub-branch invites beauty hairdressers to provide beauty services for customers, so that mothers can greet the festival with a beautiful attitude. The intimate service and active atmosphere of the branch added a lot of luster to Mother's Day.

(2) Have fun with parents and create a platform for parent-child activities.

The "Kite Fun Day" held by Xx Sub-branch not only provided customers with a platform for parent-child activities, but also enhanced customers' recognition of Guangfa Bank's services through live game interaction. The business department of the branch held a parent-child activity of exploring science and technology, which was well received by parents and children through scientific lectures and interactive games with Scratch software.

(3) Good gifts convey sincere greetings.

X Road Sub-branch launched a "Thanksgiving Mother's Day, Warm Gift" appreciation activity, and all female customers who came to the sub-branch presented a carnation on X and X days. Small carnations make female friends feel the sincere greetings and warm care of Guangfa Bank. Xx Sub-branch invited more than 20 customers' families to Nansha Jiuyong for farmhouse activities, which narrowed the distance between them through prize-winning questions and answers. Exquisite gifts, thoughtful service and active atmosphere made them have an unforgettable Mother's Day.

This time, on the occasion of Mother's Day, branches and outlets in the jurisdiction actively organized a variety of customer feedback activities, which attracted many customers to participate and aroused enthusiastic response from customers, with remarkable results. In the future, xx Branch of xx Bank will continue to adhere to the concept of "customer first, sincere service" and provide customers with better and more intimate financial services through more interaction with customers.

Theme Planning of Mother's Day Activities of our Bank (II) In order to thank new and old customers for their support and love, Changsha Branch of XX Bank, BBK Jinxing Store, Changsha Feiyue Rainbow Department Store and Zhuzhou Wangfujing Shopping Mall held the second season activity of "Shopping is more exciting with XX". The specific scheme is as follows:

I. Activity time

20xx x month x day -20xx month every Saturday, May Day, May 10th Mother's Day, Children's Day, Dragon Boat Festival and Father's Day.

Second, the venue of the event

Xxx store, xxx department store, xxx shopping mall.

III. Contents of activities

(1) Wechat Bank is polite.

On the day of the event, pay attention to the official WeChat of the bank and the official WeChat of Changsha Branch to receive exquisite gifts;

(2) Shopping has xx, the more you brush, the more wonderful it is-it is polite to swipe your card.

1. On the day of the event, if the cumulative consumption of a single card exceeds xxx yuan, a bottle of laundry detergent will be presented (limited to xxx copies per day). Xxx points of xxx store, xxx department store and XXX shopping mall.

2. On the day of the event, each card will be given a brand blanket with a cumulative consumption of xxx yuan (limited to xx copies per day).

3. During the activity, if the cumulative consumption of a single card exceeds xxx yuan per day, a set of brand tools will be presented (xx copies).

(3) One-stop account opening is polite.

Customers who spend more than xx yuan during the activity can open a card at any outlet of our bank with the shopping receipt (the initial deposit amount is xxx yuan, and one-stop e-banking business should be handled. Pay attention to signing the contract when opening WeChat bank) and receive a set of rice screens (send xxx copies); And enjoy handling our free special (gold card) debit card.

(4) It is polite to move your household registration.

1, through the mobile banking operation of xx Bank, 3 transactions were made, and xxx people were drawn every month, and a Dangdang card of xxx yuan was obtained;

2. Register xx Bank WeChat Bank, recharge any amount of mobile phone, and draw xx people every month to get xx yuan phone bill;

3. Pay X online with xx bank card, each of which exceeds xx yuan, and draw xx people every month to get gifts worth xxx yuan;

4. The top xx customers of X POS consumption transactions in that month can get a gift worth xxx yuan for each xxx yuan;

5. Purchase wealth management products through personal online banking of xx Bank in the current month, and draw xx customers every month to get gifts worth xxx yuan.

(5) Shopping mall promotion activities.

Combine other promotional activities during the shopping mall activities.

Four. Other activities:

1. The online banking department is responsible for the organization of the whole event and the production of promotional materials, and xx branch, xx branch and xx branch are responsible for contacting the shopping mall to determine the resident location and specific cooperation content;

2. The activity is limited to customers who swipe their cards at xx Bank. The cardholder can receive the corresponding gift after signing the contract at the designated place of xxx store, xxx department store and xxx shopping mall with the POS receipt and shopping receipt swiped on the same day. The number of gifts received is subject to the detailed rules of this activity. The receipt of the day can only be changed on the same day, but not the next day;

3. The on-site event gifts shall be subject to the on-site physical gifts until delivery;

4. Please pay attention to the official micro-signal of XX Bank for the results of the lucky draw of the household registration courtesy activity, and the gift will be sent or collected by the customer at the outlet;

5. Activity promotion: WeChat platform, radio station, daily newspaper, evening paper, member SMS, lobby in the surrounding outlets of XX Bank Changsha Branch; BBK Jinxing Store, Changsha Feiyue Rainbow Department Store, Zhuzhou Wangfujing Shopping Mall WeChat, and on-site log promotion;

6. Choose a suitable location in the cooperative shopping mall to promote the activity day. The specific arrangements are as follows: Zhuzhou Sub-branch contacts Wangfujing, Furong Road Sub-branch, Youyi Road Community Sub-branch and Xin Ying Road Community Sub-branch to take over Rainbow Commercial Building, Hexi Sub-branch and Tongzipo Road Community Sub-branch are responsible for BBK Jinxing Store, and the personal finance department, online banking department and wealth management department of the branch send personnel to inspect it.

Theme planning of mother's day activities of our bank (3) 1. Determine marketing objectives.

The determination of marketing objectives is particularly critical to the success or failure of event marketing planning. Different marketing objectives require different funds and personnel. For banks, the goal of any marketing activity is to improve the efficiency of banks, and it also includes related factors such as enhancing brand awareness and influence, customer loyalty and increasing market share.

Second, make the activity marketing budget.

The activity marketing budget is closely related to the activity marketing content. So when you point out the marketing budget of the activity at the beginning, you should have "What should my marketing budget be?" Such a problem arises. Obviously, there is only one answer to this question, that is, how much does it cost to achieve the goal of this event marketing?

Generally speaking, the activity marketing budget is mainly divided into promotion expenses, material expenses, venue rental expenses, gift expenses, transportation expenses, labor expenses and other expenses. Among them, the most important are promotion expenses and material expenses. Even for the same type of activities, the marketing expenses of activities with different contents held in different regions vary greatly. Of course, the relationship between banks and the media will also play a great role. In addition, the activity marketing reserve fund is also an important part of the activity marketing budget, which is used to avoid the problem that the activity cannot be carried out normally due to the excess of the activity marketing budget.

Third, make clear the theme of event marketing.

The theme of activity marketing should focus on the activity goal. The theme of event marketing is often one of the difficulties in event marketing planning. For the event marketing planning of banks, we should first take relevant data or market research as the analysis basis, and then choose the appropriate event marketing theme. Secondly, analyze the content related to marketing objectives, customers and products that may become the highlights of publicity, such as whether it is close to a certain season or festival (Mid-Autumn Festival, National Day and other festivals that customers are more concerned about), and whether customers will have some similar needs.

Fourth, the marketing content of design activities

The content of activity marketing is the core of activity marketing planning, which mainly includes the design of activity time, activity form, activity copy, activity vision and activity experience.

1. Design of activity time:

The design of activity time includes not only the design of the whole activity time, but also the time design of each part of the activity. Sometimes, when we hold an activity, it is often divided into three or more different time points. How to arrange the connection and progression of each time point is an important consideration in the design of activity time.

2. Design of activity form:

Event marketing can take various forms to attract customers. Such as outing activities, discussion activities, prize collection activities, etc. The design of activity form is limited by activity marketing objectives, activity marketing budget and activity marketing theme.

3. The design of activity copy:

The advertising language, main publicity copy and other text content used in the activity need to be designed in the marketing planning process. This is because the implementation of activities is often completed by the cooperation of multiple departments. Take the copywriting design of bank card activities as an example. Generally, it needs a main advertising slogan (preferably within xx words), a main advertising copywriting (generally composed of two opposite half sentences with the same number of words), a main introduction copywriting (standard version of activity time, rules and instructions) and a main publicity copywriting (about X paragraphs and xxx words of activity introduction, excluding activity time, rules and instructions).

4. The design of activity vision:

Event marketing often involves the attraction or publicity of some visual effects. For example, the color rendering of advertisements and the color matching of venues. The design of activity vision should take activity marketing as the theme.

5. Activity experience design:

In the activity marketing strategy, direct interactive marketing activity is one of the important means to promote customer growth and improve customer viscosity. Among them, the actual experience of customers is extremely important. For example, outdoor activities such as bank outing, whether the route of the whole outing is reasonable and whether the customer's body can bear it are all factors that planners should fully consider.

Four. On-site execution of planning activities

The implementation plan is mainly divided into sites, personnel, materials and processes.

1. Location:

The first thing that needs to be planned is the site, what kind of site to choose and how to arrange the site need to be planned. The choice of venue mainly depends on two factors: whether it meets the requirements of the activity content and whether the venue allows customers to participate in the activity better. For example, if we choose to set up a publicity point outdoors to promote activities, then we must consider whether this location is a gathering place for target customers and whether it will affect the normal walking of passers-by.

2. Personnel:

Personnel planning mainly includes the number of on-site executors and mutual cooperation. For example, conference marketing should consider the reception staff of the conference, the guiding staff of the selected venue, the staff who sign in at the front desk, the on-site service staff, the photographer, the electronic equipment support staff and so on.

3. Materials:

Material planning mainly includes all kinds of materials needed for site layout, all kinds of materials for marketing and publicity, all kinds of materials for introducing products, prizes, etc. We need to plan the quantity, quality and preparation time of materials.

4. Process:

Process planning is mainly aimed at meetings, competitions and other activities with overall processes. The planning of the process mainly refers to the successful links of similar activities and considers the participants' experience.