The epidemic is approaching fiercely, and car companies have launched a number of "stress reduction" policies to join hands with dealers to fight the epidemic.

Since the outbreak of the new coronavirus pneumonia, the whole country has been united in its determination to win this fierce war against the epidemic. Many car companies have responded and donated a large amount of materials. Faced with the current phenomenon that employees cannot resume work normally, stores cannot open as scheduled, and passenger flow has dropped sharply, major car companies have launched a number of "stress reduction" policies in order to alleviate the pressure on dealers in order to tide over the difficulties. .

Volvo: “To help fight the epidemic, Volvo is taking action”

The first to take the lead is Volvo Cars. In order to effectively combat the operating pressure brought by the new pneumonia epidemic to dealers, Volvo Cars decided to Relax performance appraisals and not set sales targets for February. At the same time, considering that the income of dealer staff has been reduced due to the epidemic, Volvo Cars has also provided subsidies totaling more than 10 million yuan.

In addition, Volvo Cars also provides help to dealers in many aspects, such as extending the exemption period based on the agreed opening date of newly authorized 4S stores, providing dealers with online skills improvement, strengthening online marketing investment and Support and reduce the due repayment risks of a small number of dealers to minimize dealer losses. This is another series of major measures taken by Volvo Cars during the epidemic after donating 11 million yuan to support the research and development of new coronavirus vaccines and the purchase of emergency medical supplies.

FAW-Volkswagen Audi: No sales target for February

Following this, the FAW-Volkswagen Audi brand immediately organized a regional comprehensive understanding of dealers' resumption status and required support situation, and organized various departments of the business department to urgently discuss response measures, and formulated a "New Coronavirus Epidemic Response Plan", which was formulated from the perspectives of business policies, innovative on-site assessment attempts, dealer epidemic prevention and control operation guidance, personnel retention, and epidemic support. Efficient channel response support measures reduce dealers' worries and burdens. At the same time, we actively coordinate logistics, production scheduling and other relevant departments to meet dealers' needs to the greatest extent possible. At present, FAW-Volkswagen Audi will fully launch a non-assessment of February sales targets for dealers and provide subsidies to front-line sales workers.

SAIC Roewe: “Fighting the epidemic, Roewe people are taking action”

Recently, in order to reduce the impact of the epidemic on dealers and ensure the quality of users’ car selection and after-sales service during special periods SAIC Roewe has launched six major measures of "double pressure reduction, dual support, and dual care" focusing on sales operations and after-sales services to fully support its dealers in overcoming difficulties, improve user service experience, and actively fulfill corporate social responsibilities.

1. Reduce assessment pressure: Adjust the February target assessment and business policies, including but not limited to temporarily canceling sales tasks, management tasks, promotion tasks, marketing activities and other assessments, and the various assessments involved Bonuses will be paid according to the standards.

2. Reduce financial pressure: Before February 15, business rebates will be issued in advance, and dealer bonus refunds will be processed on an expedited basis to relieve dealers’ financial pressure. The interest-free period for new wholesale vehicles in February is adjusted to 150 days, and the headquarters will provide full subsidies for inventory interest generated within February.

3. Vehicle logistics support: If dealers are unable to operate normally due to the epidemic, they can apply to suspend shipments. Starting from February 10, if dealers have urgent order shipping needs, they can apply for emergency shipment through email, Anji Assistant and other channels. SAIC Roewe promises to overcome all difficulties to ship.

4. Online technical support: 7×24 real-time response to assist dealers in quickly solving various technical problems; carry out regional remote technical exchanges and support.

5. Employee subsidies and care: For dealer teams who still stick to their posts during the epidemic, SAIC Roewe will provide certain personnel care subsidies based on the dealer's sales volume to help dealers alleviate operating pressure.

6. Online training care: Starting from February 3, the headquarters will provide multiple online channels such as the public account "SAIC Passenger Vehicle iClassroom", e-learning learning system, and online live course system. Training, including protective education during the epidemic, sales/service reception tips, policy interpretation and other training contents, to help sales consultants learn online.

Beijing Hyundai: "Three major supports, five cares"

Also on February 4, Beijing Hyundai launched the "three major supports, five cares" etc. in response to the epidemic. A series of measures, among which the "three major supports" refer to Beijing Hyundai's measures to reduce the pressure on dealers around sales management, marketing, and after-sales services, including canceling the dealer purchase completion rate assessment in February, and dealers can flexibly adjust to their own needs. Adjust the purchase volume and inventory structure. In addition, Beijing Hyundai will also provide dealers with bridge funding support for due bills and partial subsidies for capital interest to alleviate dealers' short-term capital turnover difficulties.

In addition, in terms of after-sales service, Beijing Hyundai will suspend the sales and after-sales assessment tasks of dealers in the first quarter, adjust the after-sales service VOC assessment, and provide remote technical support and other assistance to dealers to Effective measures are taken to help dealers communicate and provide services to users.

Dongfeng Yueda Kia: "Warm the hearts" of users? "Reassuring" dealers

As a Korean brand, Kia's performance in China is not as good as Hyundai, and since After Li Feng joined Dongfeng Yueda Kia, he also regarded 2020 as a key year for Dongfeng Yueda Kia's revival. However, in the face of the epidemic, Dongfeng Yueda Kia also quickly expressed its position: its dealers have postponed the resumption of work until February 10. In order to strengthen In order to improve dealers' market risk capabilities and reduce operating pressure caused by the epidemic, the business policy for the first quarter has been adjusted accordingly, and rewards for advanced dealers have been strengthened to encourage partners to fight, and manufacturers to work together to cope with the current difficulties.

Nezha Automobile: Have love? Have a family? Have Nezha

As one of the representatives of new car companies, Nezha Automobile has set an example and provided dealers with services including online services. A number of marketing and financial policy supports such as launch and offline sales, such as building digital exhibition halls and online promotion platforms to help and empower dealers to attract customers online; reducing financial pressure on investors and extending the repayment limit for due accounts ; Provide work subsidies to partners’ sales teams in key epidemic areas, etc. In addition, Nezha Automobile also contributes to further stabilizing and boosting the automobile economy by improving the systematic operation efficiency of dealers and strengthening the management and coordination of dealers.

Great Wall Motors: Its four major brands implement "three reductions and three benefits"

Great Wall Motors announced that in order to provide its dealers with greater resource space and ensure that users have a complete car purchase experience , car services, Great Wall Motor's four major brands, Haval, WEY, Euler and Great Wall Pickup, have officially launched the "three reductions and three benefits" support policy. These include six major measures: dealers implement assessment burden reduction, financial burden reduction, financial burden reduction, empower multi-dimensional experience services, empower front-line sales teams, and empower dealers in Hubei epidemic areas.

Specifically, during the epidemic, Great Wall Motors adopted an assessment and burden reduction policy for dealers of its four major brands and implemented "three no assessments", that is, no assessment of sales, no assessment of purchase, and no assessment of promotion. And increase medical insurance support to ensure reasonable terminal income and ensure the healthy development of dealers in the current environment; adjust financial policies, extend the three-party repayment period, and uniformly waive interest discounts for bank acceptance bills arriving in February. If vehicles need to be redeemed in the future, Great Wall Motors will actively coordinate to extend the repayment time to provide dealers with greater resource space; appropriately adjust the car purchase financial policy to provide users with more flexible repayment forms, lower the car purchase threshold, and promote dealers to Terminal sales.

GAC Trumpchi: Caring for you, guarding the future

Launching "four major measures" for dealers to "reduce the burden" on dealers in terms of assessment, finance and sales models . In addition, GAC Trumpchi also provided special support funds totaling 11 million yuan to specially authorized stores for epidemic prevention and ensuring safe business operations.

1. Assessment burden reduction: During the epidemic, GAC Trumpchi adopted an assessment burden reduction policy for its dealers, canceling the car delivery assessment and terminal assessment in February this year to reduce the psychological burden on dealers.

2. Financial burden reduction: For vehicles that need to be redeemed when the dealer's financing repayment expires, we will actively coordinate with financial institutions such as Alibaba to handle special processing, and provide inventory financing interest discount support, and add an additional 30 days of interest-free period. , reducing the dealer’s capital flow burden.

3. Exploration and exploration of new sales models: Strengthen online customer gathering tools and "warm, secure and comfortable" online services, so that you can handle and enjoy them online without leaving home.

The first is to use Trumpchi’s online sales platform to reduce the number of trips customers take to buy new cars, such as opening online VR car viewing, online smart showrooms, e-commerce platforms including micro-mall and Tmall, and providing online finance. support. The second is to officially launch remote online services, providing zero-contact services such as new cars, car use, maintenance, and renewal consultations, as well as making appointments for door-to-door test drives, door-to-door pick-up and delivery, insurance claims, and violation agency services, thereby further enhancing consumer awareness. Confidence

4. Newly added New Year’s opening safety fund: In order to do a solid job in service safety during the epidemic and allow customers to have no worries when visiting the store, GAC Trumpchi has also prepared a “New Year’s opening safety fund” for dealers. Fund" is approximately RMB 11 million. The fund will be used to purchase masks, disinfectant and other anti-epidemic supplies, as well as promote marketing and communication work.

FAW Besturn: "One burden reduction, two support and three guarantees"

The sudden outbreak of the new coronavirus pneumonia has affected people's hearts. Faced with the severe situation of the new coronavirus pneumonia epidemic, FAW Besturn has not only taken continuous actions in epidemic prevention and control, but also timely launched dealers’ “one burden reduction, two support, and three” to solve the problem of inconvenient travel and increased demand for prevention and control during the epidemic. "Guarantee" plans six policies.

Among them, one burden reduction is "assessment burden reduction", two supports are "business support" and "financing support", and the three major guarantees are "health and hygiene guarantee" and "online marketing guarantee" And "resource supply and demand guarantee" to comprehensively protect the health and interests of dealer partners.

Dongfeng Fengshen: Will Fengshen accompany you to overcome the difficulties

In terms of dealer care, Dongfeng Fengshen will comprehensively lower its sales target for February, and at the same time, maximize business policies for February. Untie. By relaxing various assessment requirements, extending the subsidy period, reducing reward conditions and other measures, we will support dealers and front-line sales staff, help dealer partners restore their confidence, stabilize the sales team, return to a good state, and actively carry out sales work.

Dongfeng Venucia: One "start" spells the end of the "epidemic"

Coincidentally, Dongfeng Venucia, also a Korean car company, has also proposed four major measures in its dealer policy. The specific contents are: first, canceling the February sales assessment: guiding goals, which are beneficial to dealers’ operations; second, providing comprehensive subsidies to dealers; third, providing financial-related policy support; fourth, in terms of customer service, the epidemic situation Customer service during the period: providing safe and secure visits to the store and door-to-door test drives.

Dongfeng Citroen: Putting the health and safety of employees first

Dongfeng Citroen attaches great importance to the health and safety of its employees and strictly implements various protection policies. All employees are required to strictly abide by the emergency measures of the country, provinces, municipalities, and autonomous regions on combating the new coronavirus pneumonia; and fully cooperate with any preventive measures taken by governments at all levels to interrupt the spread of the virus. Within the group, we actively investigate employees’ travel trajectories and health status, formulate corresponding measures for online collaborative working during the epidemic, and make every effort to prevent employees from epidemics and provide emotional guidance.

At this critical moment, in addition to supporting the epidemic and arranging employee epidemic prevention work, Dongfeng Citroen also took the initiative to share the pressure on dealers, adjusted dealers’ monthly targets, policies, and business actions, from lowering target thresholds to increasing financial interest-free Detailed measures have been formulated to support and increase safety protection subsidies for terminal personnel to ensure the healthy operation of the dealer network. Special action guidelines have been issued for outlets in terms of employee and customer care, marketing, sales financing, after-sales service, etc., and detailed planning and guidance have been made for dealers in various regions to resume work; at the same time, targeted new media interactive customer gathering arrangements have been arranged for outlets The online training plan makes full use of this special difficult period to grasp the basics, practice internal skills, and improve capabilities; multiple measures are taken to help dealers strengthen their confidence and overcome the difficulties.

Dongfeng Nissan: Despite the epidemic, there is more warmth

After the outbreak, Dongfeng Nissan actively assessed the impact of the epidemic on the supply chain, manufacturing and marketing in response to the changes brought about by the epidemic. , quickly adjusted the pace of production, procurement, and marketing, responded to the epidemic in a timely manner, immediately launched care services for dealers in Wuhan and Hubei, helped solve dealers' financial problems, and introduced EAP psychological counseling. In addition, in order to alleviate market pressure, Dongfeng Nissan also We formulated response strategies, communicated closely with dealers, and issued a 16-character policy of "burden reduction and pressure relief," "policy loosening," "supply guarantee," and "platform empowerment" to provide strong support to dealer partners.

1. Burden reduction and pressure relief: Dongfeng Nissan quickly launched targeted financial support such as rebate subsidies, interest discounts and interest rate cuts to reduce burdens and pressure on dealers in the cold winter of the epidemic, and provide practical and powerful support.

2. Policy loosening: Flexibly adjust the assessment mechanism, and adjust dealer targets as appropriate based on the development of the epidemic. Dongfeng Nissan canceled the headquarters evaluation results in the first quarter DBS assessment and canceled the third-party assessment to reduce the pressure on dealers and help dealer partners to carry out the business with ease.

3. Supply guarantee: In response to the logistics situation during the special period of the epidemic, Dongfeng Nissan has adjusted its logistics plan to overcome all difficulties and ensure supply, giving priority to ensuring the supply of vehicles in areas affected by the epidemic. At the same time, it has launched an expedited logistics plan to achieve production and sales. Optimized and seamless.

4. Platform empowerment: As the epidemic spreads, online services have become a habit of more consumers. Dongfeng Nissan actively builds platforms to improve online business experience. Dongfeng Nissan’s official website, Chebaba, and Dongfeng Nissan Tmall/JD flagship stores provide online car viewing and online financial services 24 hours a day, allowing consumers to obtain a high-quality online experience; at the same time, in order to further strengthen dealers’ online platform business development , Dongfeng Nissan has added a "Fight the Epidemic and Promotion" section to its internal "Learn to Strengthen Stores" platform to conduct targeted guidance training, and push the "Digital Marketing Guidance Manual" through the platform to provide short video marketing techniques and self-media for franchised stores. More than 10 types of digital marketing support and guidance, including marketing techniques and digital camp pioneer learning resources.

Written at the end:

Now that the epidemic is still continuing, assistance from car companies is also continuing. This time, major car companies have launched a series of heart-warming measures for dealer partners. This fully demonstrates their responsibility and responsibility as an enterprise. In addition, we predict that many car companies will launch "stress reduction" policies for dealers in the future, because now that "isolation" has become a hot topic, it is almost difficult for major dealers to complete the assessment, and the auto The company's "decompression" policy just makes dealers feel a burst of warmth in the chilling epidemic, and they can tide over the difficulties together.

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.