Fotile’s brand culture

Corporate culture is the thinking and behavioral habits of a company and its employees. A person's habits determine the fate of that person, and the habits of a company determine the fate of the company. -------Mao Zhongqun

Culture is the soul of a company, and the core concepts in corporate culture are the soul of corporate culture. The three major concepts in corporate culture create the soul of FOTILE.

Fotile's mission - "Make home feel better"

Provide high-quality household products, advocate a tasteful lifestyle, and make millions of families happier. At the same time, we pursue the material and spiritual happiness of all FOTILE people, making the "big family" of FOTILE even better.

FOTILE's vision - "Become a new model of five-hearted brand, a new model of employees' home, a new model of social responsibility, and a new model of operational excellence"

There are four levels of meaning here, namely, Determined to become a model of high-end brands, a model of excellent management, a model of excellent employers and a model of responsibility (referred to as the "Four Models").

Fotile's core values ??- "Character, enterprise, and products, three in one"

Fotile firmly believes that: as a company that pursues excellence, it must not only provide customers with world-class products and services, we must also actively assume social responsibilities and be an excellent corporate citizen. At the same time, Fotile also requires its employees to become useful talents with both ability and political integrity, and to grow together with the company. These three factors complement each other and are indispensable. Among the "three qualities", "character" is placed first, and "character" includes four aspects: traditional virtues (benevolence, righteousness, etiquette, wisdom and trust), professional ethics, Fangtai spirit and professional ability.

Fotile, as a company driven by mission, vision and core values, all work is closely centered around the mission, vision and core values. Fotile's culture is the result of twenty years of hard work by all Fotile people, which in turn has a positive role in promoting the development of Fotile. Fotile's past success relied on the guidance of corporate culture. Fotile's future success still requires better strengthening of corporate culture construction and giving full play to the role of corporate culture.