What are the basic principles of gift box packaging design?

With the development of society, people know how to use packaging to improve the content of "gift" in gifts, that is to say, packaging should be used to contain the culture of gifts and reflect the grade of gifts. What is the principle of gift box packaging?

1. Design principles of gift box packaging: scientific, economical, accommodating, safe, easy to use, environmental protection, identification and display.

2. Gift box packaging design classification: paper gift box, metal gift box, plastic gift box, glass gift box, ceramic gift box, etc.

Third, the gift box packaging design method:

1. design principles: change and unity, contrast and harmony, rhythm and rhythm, symmetry and balance, stability and center of gravity, proportion and size, etc.

2. Modeling elements: point elements, line elements, surface elements, block elements, texture elements, etc.

3. Consider the beauty and grade of design: Gift box packaging is an important part of modern packaging system. How to embody the sense of courtesy and value of gifts in materials, structure, graphics and words is the first thing that designers need to study. At the same time, gifts are linked with the beautiful feelings of human beings, expressing people's praise for human nature, attitude towards morality, pursuit of beauty and sincere comments. Because of this, the design of gift packaging is unusual in the field of packaging design. At the same time, gift packaging is also a place for designers to display their talents. With the development of society, people know how to use packaging to improve the content of "gift" in gifts, that is to say, packaging should be used to contain the culture of gifts and reflect the grade of gifts.

4. Reflect culture: Designers should know more about the structural mechanics of packaging containers, the attributes of packaging contents, be familiar with the cultural background behind the contents, rationally allocate various resources, and embody the word "ceremony". China is a "land of etiquette" with splendid culture and a long history of gift packaging. Lacquerware is a famous gift package in ancient China. The story of "buying gifts and returning pearls" that happened in the Warring States Period was widely circulated, which reflected the exquisite degree of this kind of handicrafts from the side: "smoking Gui Xiang, decorating pearls and jade, decorating roses and jade". In addition, China is the first country in the world to raise silkworms and brocade. Silk fabrics are not only used for clothing, but also for packaging. The ancients often used colorful brocade to make "kits" and "brocade boxes", which are still in use today. It can be concluded that since ancient times, gift packaging has integrated graphics, characters, aesthetics and folk customs. The spread through the market, that is, trade is transmitted between regions through the market, which is both a trade exchange and a cultural exchange. The continuous exchange of this culture makes the content and appearance of gift packaging more and more colorful, which reflects the different nature and significance of gifts.

5. Color application skills of gift box packaging design: the color of packaging varies with different cultural backgrounds. China people advocate red and prefer yellow and orange. In China's traditional concept, red represents happiness and symbolizes enthusiasm; Bright yellow is the special color of Emperor China, and yellow symbolizes authority, brilliance, wisdom and nobility. On the other hand, orange embodies the meaning of yang, vitality and lotte. Therefore, in China, people mainly use red, yellow and orange tones in the gift packages of festive festivals to reflect the festive atmosphere.

6. Application skills of gift box packaging design and modeling: The "octagonal bag" widely used in China is the packaging of various native products, medicinal materials and cakes. A small piece of red paper is attached to the plump and concrete shape, so a simple yellowish rough paper is matched with red paper, and a kind of celebration emerges. Fulu is happy, wishful and auspicious, and a friendship and sincerity will be passed on to each other with packaging and gifts. In modern gift packaging, warm colors such as red and yellow are still the mainstream of gift packaging colors, which are deeply loved by consumers. The cultural essence of gift packaging can also be reflected in the graphics. Since ancient times, China has had the folk concept of "turning every misfortune into good fortune", and it is the custom of ordinary people to give gifts on holidays. Therefore, the application of holiday-based gift packaging graphics should of course be prosperous. China folks have the characteristic of "painting good luck and wishful thinking". The shape of modern packaging can be said to be ever-changing, and gift packaging should highlight its personality in shape. Only by transforming the modeling into suitable visual elements can designers bring rich visual experience to consumers.

Advantages of gift box packaging design: elegant appearance, low cost, good strength, low transportation cost and good display effect, which is suitable for mass production. High mechanical productivity, automatic disassembly, many structural changes, window opening, curve indentation and other processes.