The concept of trademark

In our daily life, we should be familiar with trademarks. Whether you buy clothes or eat cosmetics, you will think of some familiar brands. For example, McDonald's, Chanel, Dior and so on are all familiar to us. However, most of you may still lack some understanding of the concept of trademarks.

In this information age, with the rapid development of social economy, the competition among enterprises is becoming more and more fierce. How to make their products stand out in the market is very important for all enterprises, and it is also a problem that all major enterprises are thinking about. In order to develop, trademarks are particularly important. As an important part of intellectual property rights of enterprises and society, trademarks not only represent the innovation and core competitiveness of enterprises, but also are important information resources and core competitive weapons of enterprises.

1. What is a trademark?

A trademark is what people usually call a brand. A trademark is a commodity produced, manufactured, processed, selected or distributed by producers and business operators or a service provided by a service provider. Mainly used to distinguish its source, it is generally composed of words, graphics or other combinations.

Second, what is the role of trademarks?

1, trademarks can protect services and products from infringement by others, and can maintain the reputation and image of enterprises. From the brand point of view, trademarks can increase the sense of identity of consumers, and also enhance the concept of maintaining brand value of enterprises themselves, greatly enhance the influence of enterprises and bring more development to enterprises.

2. The first element of trademark is to protect the uniqueness of product and service brand, and no one else can use it falsely. Once you have a trademark, only you can use it in the country and even in the world. Trademarks have brought protection to enterprises.

3. Trademark is the embodiment of corporate image. When consumers buy products, they look at brands, such as word of mouth and quality. , which is the image problem. All trademarks are very important to consumers' cognition.

Third, what is the value of a trademark?

1. Obtain the exclusive right to use a trademark

Article 3 of the Trademark Law stipulates that a trademark approved and registered by the Trademark Office is a registered trademark, and the trademark registrant enjoys the exclusive right to use the trademark and is protected by law. This provision means that other units and individuals may not use the same or similar trademarks with registered trademarks on the same or similar goods or services approved by them without permission, otherwise it will constitute infringement.

2. Seek broader development space.

The certificate that goods are allowed to enter the market for sale is the trademark registration certificate. In addition, the necessary condition for quality inspection, health inspection and bar code is to obtain a trademark registration certificate.

With the advent of the information age, information technology is rapidly infiltrating into all aspects of society, changing people's social space and lifestyle. Any enterprise that wants to seek development in more fields cannot do without the Internet. For example, if an enterprise wants to enter JD.COM, Tmall and other e-commerce websites and apply for official authentication such as WeChat and Weibo, it needs a trademark as a condition for identification and authentication.