Three new ways to play Taobao Double Eleven activities (what are the Taobao Double Twelve promotions)

A few days ago, Ali's mother presented a big gift to the merchants of the Double Eleven: the marketing ideas of the Double Eleven stores, activating the consumer groups and promoting the consumption link. I don't understand. Have all the merchants finished studying? According to Ali's mother's trading operation in different periods, today is the third day of the exposure period. The policy at this stage is to wake up consumers from the beginning and improve the awareness and goodwill of products and brands.

in everyday life, gathering cost-effectiveness is a major activity capital of merchants and also the explosion point of traffic. Merchants try their best to sign up for a good deal; In three days, the pre-sale period of Double Eleven will officially begin. As a battleground for businesses, how should businesses manipulate the cost-effectiveness to drain and increase sales at this time?

The slogan of this year's Double Eleven Fair is "Don't choose good goods". The first thing is to help Alibaba, and with the help of big technology and big entertainment, help businesses to promote the interaction between users and brands, and realize the new gameplay of Double Eleven. I heard that this year's estimated amount of double eleven games is likely to exceed 1 billion, so it is naturally the focus of our key optimization.

Juhua's cost-effective consumption is upgraded, and the gameplay is more abundant

This year, Juhua's consumption is upgraded, and a lot of homework has been done in service upgrading and empowering merchants. In order to * * * coincide with this shopping carnival, Juhua's cost-effective is also exerted again. Based on the original interactive scanning logo, voice password and 36-degree panoramic shopping, the gameplay is further enriched, which is in line with the atmosphere promoted by the whole Double Eleven.

the double eleven poly cost-effective not only changes in business positioning, but also changes in the favored business groups. According to Xiao Er, the double eleven merchants are willing to take over new things because of their innovative consciousness, especially those who can use innovative tools and new things to carry out mature marketing, so as to achieve product upgrading and brand upgrading, which is a good business favored by poly-cost-effective.

The cost-effective activities are divided into nine categories.

Now many merchants who are interested in participating in the cost-effective activities have entered the final stage. From the time rhythm, the cost-effective activities are divided into two stages:

1. Preheating stage: from : on November 1, 216 to 23: 59 on November 1, 216.

2. Activities: : on November 11th, 216—23:59:59 on November 11th, 216.

there are nine types of activity type I * * *: including commodity group, brand group, theme group, global selection, very famous brand, gathering famous products, gathering home decoration, discount group, life service, etc., and the registration and review of activity type response will be different. Registration for most of these activities begins at 12 noon on October 13th. The specific registration time is as follows:

Three new ways of playing, interaction+entertainment

In the fierce competition of Double Eleven, the simple price competition only stays in the original delivery stage, commonly known as the 1. era. At this moment, it is cost-effective to brand the new business marketing in the test and exam, attract consumers through the short-term outbreak of the process, and gradually promote the sales explosion to exclusively help businesses "brand" grow. These functions were started in the 99 promotion.

With the help of this year's Double Eleven, it's cost-effective. I hope to use marketing things and new ways to empower businesses to advance their thinking and enhance their brand value. It is reported that the cost-effective gathering will continue to explore interactive promotion and entertainment, and will promote three new ways of playing, such as sweeping money for the whole people, gathering big-name coffee shows and super-large-name venues.

the whole people's money-sweeping game: with the help of the advanced scanning technology of the client, the main activity is "Sweep, Qian Shengqian". When the client scans all the people, the seller will respond to the virtual goods spring and redeem the coupons at the Double Eleven venue. The denomination of the coupons is as high as half price or even free, realizing the interest of seamless contact and shopping concessions.

Big-name coffee gathering show: A group of big brands will open pk every time they go online, and it will continue in the form of seasons. In the topic pk of different brands' process, consumers will praise it to gather popularity, and finally enhance the in-depth communication between users and brands. The activity will start from October and end on October 3.

the last point, in addition to the usual ways of playing in previous years, such as must-buy lists and lists, this year's Double Eleven will also set up special big-name venues for "Eternal Club" and super customers, which will deepen users' purchasing depth and promote consumption upgrading.

Double Eleven, whether it's Tmall, Taobao, or all kinds of games played by JD.COM, the founder of the mountain, is an inexhaustible stimulus to consumers' shopping desire. As a coveted place for businesses, it is cost-effective, so make good preparations and let the store break out in the Double Eleven!

that's all the relevant content that xiaobian brought to you, and the article will be introduced here.