What are the basic elements of VI design?

Enterprise VI design is also called enterprise visual identity design, which generally includes the basic elements of VI and application system elements. Basic elements are the basic components of VI design and the foundation of the enterprise visual identity design system. The basic elements of corporate VI design include corporate name, corporate logo, corporate standard fonts, corporate standard colors, corporate symbolic patterns, corporate slogans, corporate special printing fonts, etc.

1. Company name

Company name is the basic display of corporate image. In VI design, it mainly uses text expression to highlight the business nature, entrepreneurial spirit and operation of the company. philosophy and corporate image.

2. Corporate logo

Corporate logo is the organic combination and unity of the external symbol of the corporate image and the visual identification symbol of the corporate image. It can focus and strongly express the corporate identity through concise and vivid image design. business philosophy, entrepreneurial spirit and corporate culture to better demonstrate the company's good social brand image. Corporate logo is to integrate corporate spirit, business philosophy, corporate culture and other elements into visual identification symbols, and form a perfect enterprise with recognition, leadership, unity, styling, ductility, systematicness and contemporaryness through combined design. logo, thereby accurately conveying corporate information to the public and gaining perception and recognition.

3. Enterprise standard fonts

Enterprise standard fonts include font design and corresponding supporting combination designs. They are planned and designed based on basic elements such as the company name, corporate logo, and corporate nature. , forming a combination that conforms to aesthetic rules, is generous and eye-catching, simple and easy to remember, and has a unique style, which is presented to the public as a whole, reflecting the serious and rigorous corporate spirit and business philosophy of the company, giving people a beautiful visual experience, thereby enhancing the rigor of the corporate image. ,reliability.

IV. Corporate Standard Colors

Corporate standard colors are standard colors used to symbolize corporate spirit and corporate philosophy. Through the correct use of the standard colors specified in the corporate VI visual identity design, it can reflect the industry nature of the company and effectively distinguish the corporate image; it can fully demonstrate the company's business philosophy, corporate spirit, and positive and optimistic mental outlook. Improve the company's awareness among the public, thereby promoting the company's image.

5. Corporate Symbol Pattern

In order to match the basic elements of corporate VI visual identity design and be widely used in various media, it is necessary to design a pattern. This pattern can spiritually symbolize the enterprise. The spiritual concept makes it more complete and fuller in a practical sense, more visually expressive and impactful in terms of visual expression, and better enhances the promotion of the company's excellent image. We call this pattern a corporate symbol pattern.

6. Corporate Slogan

Refining and summarizing the corporate philosophy to form a promotional slogan created based on the business philosophy, reflecting the positive corporate spirit of the company and inspiring The employees of the company continue to work hard for the rapid development of the company, let the public understand the corporate culture, and enhance the public's good impression of the company. Become a corporate slogan.

7. Enterprise-specific printing fonts

Enterprise-specific printing fonts mainly include special printing fonts for titles and text on different media such as newspapers, magazines, and posters for corporate image promotion. , carry out unified design and regulations for special fonts.

The above is the most basic part of corporate VI design. In addition, it also includes various combinations of corporate standard fonts, the design of corporate mascots, etc. The design of corporate VI does not necessarily have to be comprehensive and complete. It needs to be based on the corporate Your own needs determine the factors.