Bidding to win the bid cooperation slogan

Four simple and practical skills to help bidders effectively improve the winning rate.

1, the project should be appropriate.

First of all, we should actively look for bidding and purchasing projects on the third-party bidding website with rich project information. If it is suitable for our own projects: ① The bidding and purchasing unit gives us enough preparation time, and the projects that are not online are better; (2) The portrait of the bidding procurement unit shows that there is no obvious long-term fixed cooperative supplier; ③ Understand the strength of potential competitors and the historical cooperation density with purchasing units. It is recommended to avoid projects with strong competitors (the above information can be obtained through some bidding tools, such as bidding radar).

2. The tender should be customized.

① Meet the requirements of the tender announcement: customize the tender in strict accordance with the terms and conditions in the tender documents, as well as the qualification conditions, business conditions and technical reference parts, and fully highlight the advantages of products, technologies and services of your own enterprise according to the content of the grading standards in the tender documents, so as to obtain higher scores, and at the same time, fully consider the situation of potential competitors and carry out targeted tender design. (2) Deeply understand the requirements of the purchasing unit: refer to the information of the purchasing party A for a comprehensive understanding, such as the historical procurement project distribution of the purchasing unit, the agencies that often cooperate, and the suppliers that have cooperated in history. ; Then, through various project contacts provided by the platform, the person in charge of project procurement is locked, and the core needs of the purchasing unit are confirmed through first contact and then communication, so that the deep understanding and satisfaction of the needs of the purchasing unit are always reflected in the tender. (3) Differentiated competition: the contents of the tender can be exported in the direction of competing with large enterprises for services and prices, and with small enterprises for brands and quality, so as to clearly consider their own strengths and weaknesses and fully consider the intensity of competition.

3. The quotation should be flexible.

(1) In the current mainstream bid evaluation environment of winning the bid at a low price, the bid quotation is an important indicator of bid evaluation, and the quotation strategy can be selected according to the different characteristics of the project. For technology-intensive projects with high professional requirements or projects with absolute advantages in all aspects, high-priced strategies can be adopted; For some projects with large changes, they can be priced conservatively. (2) Quotation is the core of project bidding. For projects built by stages, the first phase of the project will be obtained at a low price, and then the opportunity will be won in the second phase of the project to create a competitive advantage and earn profits in the subsequent implementation. (3) For some projects whose scope is unclear, terms are unclear or unfair, or whose technical specifications are too harsh, the multi-scheme quotation method should be adopted on the basis of fully estimating the bidding risk. That is, quote a price according to the original bidding documents, and then propose how much the price can be reduced if certain amendments are made to certain terms, thus quoting a lower price.

4, the details should be in place

① Pay more attention to industry trends and accumulate more contacts when looking for projects. (2) Pay attention to the use of fonts, colors and charts when typesetting tenders, so as to better show the highlights. (3) Consider the tender preparation from the perspective of the judges, for example, some ways that will arouse the judges' goodwill: adding a cross-reference index of scoring standards on the preface page of the tender, so that the judges can quickly find the position of the content to be divided in the tender. (4) when bidding, pay attention to the needs and interests of the tenderer. ⑤ Before submitting the tender, check whether the contents of the tender are complete, and deliver the illustrated books in time. ⑥ After winning the bid, sum up the bidding experience in time and study its characteristics and laws carefully. All landowners in the process of project implementation, in strict accordance with the contract requirements, ensure the quality and progress, and establish a good reputation for the next bid.