Decoration company planning plan

5 articles on decoration company planning plans

It is almost the end of the year, and decoration company activities also need to be carried out. So in this event, how should the planning plan be done? Now I will bring you the decoration company planning plan, I hope you will like it.

Decoration company planning plan 1

1. Activity background

On the occasion of the 2nd anniversary of the establishment of __ Decoration Company, in order to thank all walks of life and consumers For the two years of support and love for the company, the 20__ Home Decoration Ceremony will be held here, so the venue for the event is the August Building Pedestrian Street.

__ is located in the center of __ pedestrian street, with __ and other well-known shopping malls at home and abroad. With the "increasing rise of __ pedestrian street", it will become the most active commercial and leisure area in the development of __ urban area. Shopping area.

At present, the first phase of __ has been handed over one after another starting from the 2nd of this month, and a small number of owners have also begun renovations. On average, 4 units are handed over every day, and it is expected that the first phase of houses will be handed over in May.

2. Activity Ideas

On the occasion of the second anniversary of the establishment of __ Decoration Company, we would like to thank new and old customers and hold on-site promotional activities. On x month x, 20__, the first phase of __ will begin to be handed over, and the owners will get the houses one after another. At that time, there will be a climax of home improvement consumption. Taking this opportunity, __ Decoration Company will arrange an on-site exhibition in the first phase of __ when the property is handed over in x and .

The entire event will be divided into three parts: "Excellent Model House Viewing Express", "Decoration Consultation Event" and "Super Discount Discounts".

3. Purpose of the event

1. To increase the company’s visibility and reputation and expand the company’s influence in the industry.

2. As a celebration of the second anniversary of the establishment of Heyi Company, on the one hand, it promotes home decoration knowledge to consumers; on the other hand, it thanks old customers for their love for Heyi through super preferential rewards and enhances Heyi’s reputation. And form new interpersonal communication to achieve the purpose of increasing on-site customer flow.

3. Collect customer information through activities and expand the company’s customer base.

4. Create direct economic benefits for the company through activities.

4. Activity content

Activity theme: "20__ Home Decoration Ceremony - '__' Second Anniversary Celebration".

Activity slogan: meticulous, attentive, considerate and zero-distance service.

Activity time: x month x day - x month x day, 20__.

Venue: __Pedestrian Street Plaza.

Participants: All citizens.

Specific content:

1. Decoration consultation event

(1) Creativity: Introduce common sense and analyze home decoration, so that consumers can understand consumption and trust with confidence!

(2) Content and purpose:

①Use professional knowledge and popular language to explain home decoration and introduce home decoration common sense, so that consumers can understand how to better decorate their houses.

② Analyze the essential differences (such as post-service, quality) between formal and brand-name decoration companies in the current decoration industry and small businesses and decoration "guerrillas".

③Introduce several decoration models and charging standards of __ decoration company, so that owners can understand where the money is spent, and make consumers feel more at ease, assured and comfortable.

④ Reveal the dark side of the current decoration and building materials industry, remind consumers to pay attention, and at the same time show how __ decoration companies do it, increase consumers’ trust in the company, and facilitate consumers’ final signing. !

(3) Event site:

① Work display: The works are placed on both sides of the owner’s seat and displayed in a fan-like format. The work has design renderings and actual pictures for comparison, indicating the design description and the owner's basic situation, the room type and decoration investment, and the overall price (including soft decoration, lighting, and furniture).

② Product display: Building materials merchants set up consultation offices around the site to display their main products, with shopping guides assisting with introductions and accepting inquiries and orders from owners.

③ Distribute DMs, arrange tables and chairs, and the participating owners will sit in a semi-elliptical shape, which is convenient for observation and listening to explanations (the semi-elliptical shape is also a relatively loose form, which is more conducive to acceptance, and is different from face-to-face cramming type of indoctrination).

④Computers, speakers, etc. are properly prepared to provide both audio and visual explanations.

⑤ Set up a drink self-service area to create a relaxed and pleasant communication atmosphere.

2. Super preferential rewards

(1) Creativity: People will not go without profit, and the profit-seeking mentality is a common mentality of consumers.

(2) Purpose:

① The pursuit of discounts is a common psychology of consumers. In order to adapt to the psychology of consumers, appropriate preferential measures should be carried out to attract and satisfy consumers. Make consumers more receptive.

② The discount itself also shows the importance that the merchant attaches to the owner. Everyone hopes to feel valued. This feeling is conducive to prompting consumers to identify with the merchant and be more willing to sign a contract with the merchant. .

③When the preferential activities are in progress, designers and business personnel will follow up and communicate with the owners in a timely manner to enhance the owners' awareness of this event, which will help discover potential customers.

(3) Event site:

①The event organizer announces the preferential measures and specific implementation methods for the guests.

② Designers set up desks in front of their works, provide on-site explanations next to the works, accept consultations from owners, communicate with them and register owner information for follow-up after the meeting. (Designers wear work ID cards and dress uniformly).

③Building materials merchants display and introduce products, provide free consultation activities, collect customer information, and accept on-site orders from owners.

④ During the free period of the exhibition, quickly arrange the rest area for customers and the negotiation area for salesmen. The sales staff will follow up in a timely manner and invite the owners to fill in the decoration consultation information.

(4) Discount content:

① Get it as soon as you come: On the day of the event, all old customers of Heyi will receive an exquisite small gift from the company; those who are interested in decoration Owners, as long as they fill in the relevant information, will receive a small exquisite gift from __ Decoration Company. (The number of gifts is limited)

② On the day of the event, __ Decoration Company provides two free services: "on-site room measurement" and "graphic design plan". The owner fills in the personal information and the company will provide the service within a week. Send someone to deliver the pictures to your door.

③In order to thank new and old customers and friends for their support and love for Heyi Company, anyone who comes to Heyi Hotel during the event will receive a check-in red envelope worth (1,000) yuan.

④ During the event, owners who pay a deposit and sign a contract with the decoration company can enjoy free housekeeping services once.

⑤ Collection of the first twelve model houses: The first twelve customers who sign during the event will receive a water heater worth 4,888 yuan as a gift.

3. "Through-train to high-quality model houses"

(1) Creativity: Facts speak louder than words, hearing is believing, seeing is believing!

(2) Purpose:

① By visiting high-quality model houses on the spot, the owners can feel the company’s design and construction strength; through on-site cases, the owners can better understand the brand The construction process and construction technology of the decoration company left a deep impression on the owners.

② Through visits to model houses and on-site communication with owners, we can increase the popularity of this event and attract further attention from owners to the company, which is conducive to the owners’ recognition of the company and facilitates preparation for the next action. "On-site signing" lays a solid foundation.

(3) Activity site:

① Rent a large minibus to pick up and drop off the owners for free to visit the model house. The staff will lead and give a brief overview along the way, saving time for viewing the house.

② The model room must be decorated so that the windows are bright and the staff are uniformly dressed to show the company's standardized management.

③ The time is arranged after the "Decoration Consultation Conference", and the viewing time of the model house is controlled within half an hour to prevent the owners from aesthetic fatigue!

Note: The "Quality Model House Viewing Express" plan is for reference only and is recommended to be implemented if conditions permit.

5. Publicity Strategy

1. Make an invitation letter and give a brief introduction to the event.

2. Create event DM and introduce participating merchants and specific event content.

3. __Preliminary publicity report on the decoration company’s portal website.

4. Border town newspapers will follow up and report on the early and late stages of the event.

5. __ Lifestyle Channel "Good House, Good Home" is responsible for the special report of this event.

6. The image advertisement on the background board of the event site is 4mx3m (the size of the advertisement is subject to the actual situation).

6. Participating Units

(1) Sponsor: __ Decoration Co., Ltd.

(2) Exhibitor: __. Decoration company planning plan Part 2

1. Purpose of the event

Maintain relationships with old customers, improve customer satisfaction, reward old customers for bringing in new customers, and expand publicity for the company.

2. Activity method

1. Provide four photos and a happy message.

After the company's renovation is completed and a warranty card is signed (get the lottery ticket at the customer service office when signing the warranty, please keep it properly), and after moving in, the customer takes a selfie and provides the new home (panoramic view of the living room, TV wall background, restaurant or Choose one of three (children's room or study room) three photos (electronic version) of the family with the new owner, four photos, and write a happy speech about the family.

2. Activity participation time: x month x day, 20__ year - x month x day, 20__ year.

3. The selection results are announced: Loving Family Day, x month x, 20__.

4. Selection method:

During the event participation time, we will upload it to the company website and display it in the company exhibition hall, and it will be presented by all employees of __ company in 20__ x On-site voting will be held on June 1st to select three items, "the happiest, most romantic, and most touching family".

5. Activity awards and prizes:

"The happiest home" prize: __A happy trip for two to five cities, and a set of family photos provided by the photo studio.

"The most romantic home" prize: __Romantic trip for two, a set of family photos provided by the photo studio.

"The Most Touching Home" Prize: __ Touching trip for two people, a set of family photos provided by the photo studio.

3. Lucky Draw Activities

All households with lucky draw cards who come to the scene on x, month x, 20__ can participate in the lucky draw with free lucky draw tickets (cut out the coupons) , and you can get a warm gift package.

1. Gratitude feedback: During the period from x, month x, 20__ to x, month x, 20__, those who introduce new customers with vouchers will receive Tiansheng gratitude fund x yuan per account.

2. On-site prizes:

Third prize (three persons): __A digital camera and a 500 yuan voucher.

Second prize (one person): __ One camera and 1,000 yuan voucher.

First prize (one person): a luxury multifunctional massage chair and __ yuan voucher.

Grand prize (one person): "__ car".

Warmth gift packs can be delivered to your doorstep by the company’s customer service specialists, who can take photos with customers as a souvenir. Decoration Company Planning Plan Part 3

1. Promotional Activity Content

1. Theme: I love my home.

2. Discount: 15% off the project cost (the comprehensive management fee does not participate in the discount) and enjoy surprise prices for home decoration group purchases every day during the event.

3. Gifts: During the event, you will receive practical household gifts (tea sets, bowls, pots, pillows) if you submit a contract of intention during the event. During the event, you will receive a large gift when you sign an order.

(See gift giving regulations for details)

2. Specific content of the activity

Five major preferential measures for famous decoration, an unprecedented profit of 6,000 yuan.

A great gift: Pay a deposit of 2,000 yuan to offset the project cost of 3,000 yuan, and receive a direct profit of 1,000 yuan. Second gift: The plate is upgraded from __ to __, worth 2,000 yuan. Triple gift: The wall paint is upgraded from __ to __ clean smell, worth 1,500 yuan. Four gifts: If the project payment exceeds RMB 50,000, all switches and sockets in the house will be given, brand __, worth RMB 1,000. Five-fold gift: Housekeeping will be given as a gift once the project is completed, worth 500 yuan.

1. After paying the deposit, the price is guaranteed for the whole year (20__), and the price will never increase due to the increase in material and labor prices.

2. Free room measurement, free floor plans, free budgets, and free construction drawings, and no additional design fees will be charged.

3. Accurate budgeting, and settle the project payment without changing the construction technology and construction projects. It is guaranteed to fluctuate within 5% of the budgeted price, and there is no worry about budget overspending.

4. The project will not be subcontracted. The decoration workers will be uniformly deployed by the company. The project will be managed by a project manager. Subcontracting or subcontracting is strictly prohibited to ensure that the project's "construction and design are consistent" and "the quality is consistent with the project." standards” and “the overall effect is consistent with the customer’s wishes”.

5. Materials are purchased centrally by the company and distributed uniformly, and fake and shoddy materials are strictly prohibited. All materials or goods purchased by the company must comply with national environmental protection standards, and there are no worries about potential environmental hazards.

6. Staged payment, the project payment is paid in four steps, and payment is made according to the progress acceptance, allowing the owner to lead the company by the nose, and renovate with confidence - without the worry of "accidentally boarding a pirate ship".

7. Carry out construction in strict accordance with the construction plan signed with the owner to ensure that the construction is consistent with the design and the overall effect is consistent with the customer's wishes.

8. Construction shall be carried out in strict accordance with the "__ Provincial Decoration Association Interior Decoration Construction Specifications" and acceptance shall be carried out in accordance with the "__ Provincial Decoration Association Interior Decoration Acceptance Standards". Keep quality in line with standards.

9. Five-year warranty for water and electricity, and the remaining two-year warranty, lifetime maintenance, and no worries about after-sales service.

10. Customers who pay a deposit during the event will enjoy the general manager's attention to the project. The general manager will directly pay attention to the project progress and construction quality, and inspect the construction site no less than once a week.

3. Promotional discount plan

(1) Group purchase of brand floor tiles and brand floors starting at 40% off.

(2) Group purchases of brand kitchens and brand bathrooms starting at 30% off.

(3) Group purchase of brand furniture starting at 30% off.

(4) The group purchase of decoration starts at 15% off, and will be reduced by 5 points for every 10 additional households, until it is reduced to 30% off and zero-profit decoration.

(5) Come and receive a 500 yuan coupon. On the basis of the maximum discount for group purchases, our home decoration company will save you another 500 yuan.

(6) This event only requires registration on-site and does not charge a deposit. After registration, customers only need to come to our company to sign the design agreement before the deadline of our event and it will take effect. It is a truly risk-free and perfect home decoration journey. Decoration Company Planning Plan Part 4

1. Market Situation Analysis

Nanning’s real estate development is in good shape, which has greatly promoted the development of Nanning’s decoration industry. Decoration-related activities are emerging in endlessly; but decoration There are many companies and fierce competition. To establish a good and well-known decoration brand in Nanning requires systematic and scientific planning.

2. Company Profile

The company takes decoration services as its main business project, adheres to the brand concept, carries forward the people-oriented spirit, cultivates colleagues to display love, sincerity and sincerity, and provides high-quality decoration Serve.

The company should strive to become a decoration service company that values ??social and commercial benefits. On the one hand, it trains employees to master the professional skills and practical experience of decoration through decoration services, and on the other hand, it expands its business areas through internal entrepreneurship. , guide employees to start their own careers, and then provide more opportunities, and work together towards the goal of "decorating buildings and beautifying souls".

3. SWOT analysis

1. Opportunities

2. Threats

3. Strengths

4. Disadvantages

4. The company's main policies

Conduct in-depth and detailed communication with the company's senior management on the company's future business policies and strategies to determine the company's main policies. The following details should be discussed: determining the target market and market positioning; whether to expand market share or pursue profits; specify price policies; determine service methods; advertising performance and budget; focus and principles of promotional activities; focus and principles of public relations activities.

5. Business goals

The so-called business goals refer to the business goals that must be achieved by the company's various businesses within a certain period (one year).

6. Product Service Plan

1. Starting with decoration services

In the early stages of the company's development, starting from decoration services, we established a team with decoration service concepts and A professional team with professional skills carries out decoration business such as home decoration, office decoration, shop decoration, etc., and continues to develop product display, exhibition and other businesses based on the original decoration customers. In the future, it will further expand to exhibition display, forming a collective decoration, Exhibition services and building materials service channels.

2. Featured by creative professions

Decoration services are a knowledge-intensive industry, not just a labor-based industry. Although the decoration service industry in Nanning City is a relatively developed area nationwide, it is still dominated by design solutions and price competition, resulting in a year-on-year decline in operating profits.

According to the development trend of the decoration market, the decoration market has developed into multiple professional fields. Foreign decoration companies are entering the Chinese decoration industry in various ways, focusing on operations with strong professionalism and high profit margins.

The company will start from a professional and intensive approach, targeting home decoration, office decoration, shop decoration and exhibition display, cultivating colleagues to be familiar with basic decoration skills and knowledge, and cooperate with gardening, soft decoration, personalized culture We provide creative services such as construction, improve the added value of decoration services, and distinguish ourselves from general decoration teams through "creative brain power". At the same time, we continue to train colleagues to learn more professional knowledge and skills, expand capital investment, and further develop professional market areas such as shopping malls, commercial buildings, and stores.

3. Develop franchise chain business

The company will develop decoration service business in the form of chain franchise. The specific approach is to train employees to become decoration practitioners with the same concepts and professional skills, encourage employees to open a franchise chain business of decoration services through internal entrepreneurship, and use chain operations to increase brand awareness, reduce operating costs, and provide employees and Community residents create entrepreneurship (employment) opportunities in decoration services.

7. Brand Strategy

As a newly created brand, if you want to be an instant success, you must first do a good job in internal management and preparation, and then organize and plan a series of publicity and promotion activities. , shaping the company into an excellent decoration brand company from the beginning.

8. Marketing Plan

1. Based on public welfare marketing

The company adheres to the business philosophy of "decorating buildings and beautifying souls" to the public Promote the meaning of decoration and decoration services, and show that decoration and decoration services are a professional and noble industry through high-quality service levels.

Organize colleagues to regularly go to nursing homes, welfare homes or residential communities to provide voluntary decoration services, caring for the elderly with practical actions, allowing the elderly to enjoy a comfortable living environment, and inspiring colleagues to care for the elderly.

2. Relying on housing customers

With the development of Nanning’s economy and real estate, the demand for commercial housing has increased, and there are widespread problems of insufficient trust and poor service quality in decoration services. , we need a professional decoration service team with integrity, reliability and similar concepts to provide decoration services.

Therefore, in the early stage of business development, residential housing will be the target market. Through concept marketing, we will introduce the company's business philosophy and specific practices to customers, strive for customer support and recognition, and sponsor public welfare activities. , providing opportunities for decoration, greening, personalized culture creation and other services for their residences and shops.

3. Business model

The company takes "cultivating decoration talents and creating employment opportunities" as its business purpose. Through the franchise chain's business planning, systematic training, standardized operations, and advertising Integrate marketing and other resources to create brand value and benefits and assist employees in starting a successful business. The company's business model is as follows:

⑴. The first stage: single store operation (single company)

In the early stage of development in the first to second years, shareholders directly invest and operate, with the goal of Cultivate the backbone of the decoration company and establish a brand image to lay a solid foundation for future chain franchises.

⑵. The second stage: intrapreneurship

Starting from the 2nd to 3rd years, employees are encouraged to start intrapreneurship and develop franchise chain businesses. The head office is responsible for the overall brand, finance, and project management. The operation center serves as a guidance and support function for each franchise store. Each franchise store carries out decoration service business in accordance with the operating standards and methods stipulated by the company.

9. Enterprise Operation Plan

1. Establish the company brand through direct operation

In the early stage of business development, the focus of operations is to establish the company brand, operating procedures and talents. Team, laying the foundation for future franchise chain operations. Therefore, the business goal in the first year is to establish the company's brand, operating procedures and talent team, and is expected to achieve the financial goal of breaking even within 1-2 years. Specific methods include:

⑴. Cooperate with the training center to allow students to become familiar with and accumulate operational experience through actual on-site decoration opportunities.

⑵. Develop customers by yourself, including offices, shops, business premises and residential customers. At the same time, we develop high value-added decoration services, such as gardening, regular replacement of interior decoration furnishings for customers, and creation of personalized culture and other soft decoration.

⑶. Cooperate with peers to jointly undertake business or undertake business from peers to maintain business sources in the early stages of development.

2. Expand operations through internal entrepreneurship

Encourage colleagues to develop franchise chain businesses through internal entrepreneurship, further develop the decoration service market outside Nanning City, and expand the overall business scale.

3. Form a multi-layered management operating model

The company uses Nanning as its training base and operations headquarters, responsible for training talents, brand promotion, business management, and developing and coaching people in nearby areas. Franchise chain businesses to form a multi-level operation

Management model:

(1) Headquarters development

(2) Company pilot

(3) Franchise store execution.

In terms of products and services, we adopt "providing comprehensive decoration services to customers with creativity and concepts", choose residential buildings and shops as the main target markets, provide mid-to-high-end decoration services and price strategies, and develop gardening, High value-added cleaning peripheral services such as personalized culture creation and indoor soft decoration further expand the company's business scope.

10. Promotion Plan

The purpose of formulating a promotion plan is to help achieve business goals.

1. Goal

In order to achieve the business goals of the entire project, the goals of the promotional activities are hoped to be achieved.

2. Strategy

The strategy of the promotion plan includes four major items: advertising performance strategy, media utilization strategy, promotional activity strategy, and public relations activity strategy.

Advertising performance strategy: Based on the market positioning and target consumer groups, determine the theme of the policy performance and highlight the high quality, humaneness, fashion and personality of the company's decorative design.

Media utilization strategy: Carry out media combination publicity through newspapers, flyers and the Internet to increase visibility.

Promotion strategy: Provide various discounts to customers who participate in decoration for a certain period of time, including free design fees, price concessions, personalized needs and other discounts.

Public relations activity strategy: hold press conferences, organize public relations activities, cooperate with the media, plan event marketing, increase exposure, improve visibility, reputation and influence. For example, it holds boutique design exhibitions, home decoration knowledge training, decoration forums, public welfare activities, etc.

3. Detailed plan

4. Market research plan

Market research is a very important part of the business plan. Because the market data and intelligence obtained from market research are an important basis for formulating business plans.

However, market research is often ignored by senior executives and planners. Many companies invest large sums of money in advertising every year without paying attention to market research. This misconception must be changed as soon as possible.

Market research, like the promotion plan, also includes three major items: goals, strategies and detailed plans.

5. Business management plan

If the plan is regarded as a joint land, sea and air operation, the business goal is the purpose of landing. The market research plan is responsible for providing intelligence, the promotion plan is the cover of the navy and air force, and the business management plan is the action of the army. With the effective support of intelligence and the cover of the powerful navy and air force, it is still necessary to lead the army's siege in order to gain a decisive victory. victory. Therefore, the importance of a business management plan is self-evident. The business management plan includes business managers and staff, business plans, selection and training of salesmen, incentives for salesmen, salesmen's compensation system (wages and bonuses), etc.

6. Profit and loss estimate

The business goal that any project hopes to achieve is actually to achieve profits, and the profit and loss estimate is to estimate the service (product) in advance. ) pre-tax profit. Decoration company planning plan Part 5

1. Preface to the event

It’s November again in 20__, and the New Year’s Eve project marketing has been put on the agenda as scheduled. The New Year’s Eve project marketing was successful. It is not only a successful conclusion to the business work in 20__, but also lays a solid foundation for the business in 20__. Its importance is self-evident. In view of the previous model of "renovation before the year and payment after the end of the year" for Puqiang's New Year's Eve projects, the new headquarters has a tooling hall and a main material exhibition hall, as well as cost control and exploration of the normalized model of low-cost marketing meetings, this year's New Year's Eve marketing is planned to be held at the headquarters venue , no longer renting hotels outside.

2. Activity goals

1. Further enhance the brand awareness of Puqiang Decoration and vigorously promote the new main material exhibition hall;

2. Through designer translation Farm old customers and telemarketers to invite new customers, ensuring that 30 customers attend a single session every day, and 50 customers place orders in a single session on a single day, that is, 30 customers in two days.

3. Event Time

November 30, 20__ (Saturday)

December 1, 20__ (Sunday)

4. Activity location

The hall of the tooling department of the new headquarters of Puqiang Decoration Hongshan Square

5. Theme of the activity

Puqiang Decoration 20__ year New Year's Decoration Thanksgiving Party

6. Event Slogan

Enjoy a New Year's Decoration Dinner at the New Year's Old Price After Payment

7. Event Guests

Not invited this time

8. Highlights of the event

1. The upgraded version of Puqiang Decoration Standard Project 20__ was newly released;

2. Decoration market in 20__ Analysis of rising material and labor costs, on-site reservations indicate that prices will not increase after the new year;

3. Visit the new main material exhibition hall and enjoy special prices on main materials and a gourmet feast.

4. New service model of decoration before the year and payment after the year.

9. Overview of the activity process

1. Preliminary warm-up: online press release, mass text messaging, and telemarketing.

2. Detonate on time: call to urge customers.

3. On the day of the event: In the morning, we visited the water and electricity construction site and the finished model house - a simple lunch box meal - a home improvement class.

4. Later review: Online news conducts review reports of the event.

Note: Basic procedures on the day of the event——

1. Departure from pick-up point at 9:30

2. Visit from 10:00 to 12:30 Construction site and finished model home.

3. Have a simple lunch from 12:40 to 13:20.

4. 13:30 - 16:40 Home Decoration Class (the host gives an opening speech - the Vice President of Marketing outlines the company's history and culture - Mr. Luo explains the standard engineering 20__ upgraded version - Assistant to the General Manager Explain the changes in labor prices and publish preferential activities - negotiate orders freely, visit the exhibition hall and facilitate deposit payment and draw a lottery)

9. Activities preferential plan

1. Customers will be given gifts when they are present: Customers who present with an invitation letter can receive an exquisite gift (20__ year desk calendar) per household, which will be distributed together with the information bag when registering;

2. On-site lucky draw:

1 first prize: a gift of a Ruixin cigarette machine

2 second prizes: a brand-name induction cooker

10 third prizes: olive oil imported from Spain One bottle

3. Collection of huge discounts for factory model houses during the New Year

Construction will start before the year and payment will be made after the year (only water and electricity will be completed before the year and only 10 project fees will be paid; mud and wood will be done before the year) , the project payment will be supplemented to 30)

There will be no price increase if construction starts after the year (construction will start before May 31, 20__; if construction starts after June 1, an additional 5 will be charged)

Basics 12% off on decoration

Big storm of main materials (free 15-square-meter kitchen and bathroom wall tiles for purchases over RMB 30,000; free shower heads for purchases over RMB 40,000; free Siemens whole-house switch panels for purchases over RMB 60,000)

Lucky draw: 1 first prize for Ruixin cigarette machine; 2 second prizes for Midea induction cooker; 3rd prize for several Spanish single bottles of olive oil

10. Promotional materials for the event

1. 50 temporary single pages (color printing);

2. Image manual for 20__;

11. Event site layout

3. Exit the elevator: two X display racks

4. Aisle packaging: full of photo boards

5. On-site screens: 8 roll-up banners

6. Front desk banner

7. Podium

8. Audio equipment

12. Customer invitation

1. New 30 customers - telemarketing and online sales

2. 30 old customers

13. Media promotion and budget

None

14. Key points of media promotion copywriting

Website press releases, single pages, newspapers and other copywriting will be provided separately by Peng Chongwu.

15. Division of activities

1. Single-page copywriting/design/printing - Peng Chongwu/He Bingli/Yu Huihong

2. On-site layout Design and production - Peng Chongwu/Feng Yueming

3. Gift procurement - Yu Huihong

4. Website copywriting - Peng Chongwu

5. Host - Yu Huihong

6. Car contact implementation - Yu Huihong (each store has a bus, internal vehicles are motorized)

7. Special price main material explosive flowers - Cai Liang

8. Simple lunch - Yu Huihong/Xiangxiyu Private Kitchen

9. Host's lyrics - Yu Huihong prepared it himself

10. Speech PPT - Content material provided by Xing Guoshu/Luo Jun; produced by He Bingli

16. Activity budget estimate

1. Lunch meal: 15 yuan/box; 100 boxes; *** 1,500 yuan

2. Package production for advertising shop: 1,000 yuan

3. Car rental fee: 1,600 yuan (bus does not cross the river but costs 400 yuan/half day in Taiwan; crossing the river costs 600 yuan/ Taiwan for half a day)

4. Prize fee: 2,000 - 5,000 yuan

5. Other mobility expenses: 2,000 yuan

Subtotal: 6,000 - 10,000 yuan