Logo design skills

Zhonghui Design (professional logo design company) answers:

Logo design is an important part of commercial brand promotion. A good logo can well convey the personality and cultural characteristics of a company or brand, and can also enhance customers' awareness and loyalty to the brand. Here are some common logo design forms.

Letter Logo

Letter Logo is a logo designed using the first letters of letters or words, such as the logos of IBM and CNN. This type of logo is usually simple, abstract, and highly identifiable and easy to remember.

Graphic Logo

Graphic Logo uses images to express, usually more imaginative, including both concrete and abstract forms. For example: Apple's apple pattern, McDonald's "big yellow" arch, etc. are all classic graphic logos.

Combined Logo

Combined Logo is a logo designed by combining text and images. It combines elements such as letters and images, as well as various colors and typography methods to express the core message of the company. For example: Red Bull's wings and the slogan "Red Bull gives you wings" are a classic combination logo.

Commemorative Logo

Commemorative logo is a mark designed to celebrate some special events or festivals. For example, Google often launches holiday logos or logos to commemorate major world events.

Full-text Logo

As an important part of the logo design element, the company name becomes a symbol of the full-text Logo type. This type of logo pays more attention to text layout, font, color and other factors. For example, the logo of the Wall Street Journal concisely and clearly demonstrates the characteristics of the brand.

In short, different types of logo design forms have their own advantages in conveying information and achieving brand recognition. Which form to choose depends on the effect the company wants to present and its target customer group. Logo design is an intense and complex creative process that requires designers to have a deep understanding of the company and flexibly use various elements and techniques to personalize the company or brand's temperament, while also improving people's recognition and favorability.

Zhonghui Design’s original logo design works

The above is the content provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.). Zhonghui Design has been deeply involved in the design industry for many years and has many projects. Experience, hope it helps everyone.