Pickup classic advertising language

The change of four seasons always has its unique significance. Spring gives people hope, summer gives people heat, autumn gives people harvest and winter gives people cold. Looking at today's automobile market, whether it is the operating state of automobile enterprises, the living conditions of downstream dealers or the final sales results, it is in the cold winter.

At this time, the domestic pickup truck restriction policy was gradually lifted, and the Great Wall and other car companies increased their research and development efforts to launch pickup truck products for passenger cars, bringing you new pickup trucks with super-large load, durable leather and high cost performance, which evoked off-road dreams hidden in users' hearts.

The data shows that the sales performance of many pickup truck companies including Great Wall, Jiangxi Isuzu and Futian all ushered in positive growth. It is not accidental to achieve such results in a bad market environment, but the inevitable accumulation. Among them, the most eye-catching Great Wall Motor, the Great Wall pickup truck market accounts for nearly 50%, and Feng Jun 7, Feng Jun 5 and Great Wall Cannons take the lead in ranking second, dominating the top three.

Following the Great Wall brand are Jiangling and Jiangxi Isuzu. Domain Tiger 5 and Ruimai are also very popular with users. Does such a strong performance indicate the spring of pickup trucks?

No.65438 +0 Feng Jun 7

Whether spring has arrived or not, let's look at the magic of pickup champion Feng Jun 7. Feng Jun 7 is a representative model of economical and practical pickup truck, which pays attention to leather durability, safety and fuel economy, and is a frequent visitor to infrastructure sites. At the same time, it also provides users with two choices: diesel version and gasoline version. Whether you are a squatter or a construction owner, you can choose what suits you.

Externally, the Great Wall Feng Jun 7 gasoline version of the national six model is consistent with the diesel version, with tough overall shape, improved front grille area, and fashionable chrome-plated bright stripes, which establishes a * * * sound with current users with fashion and avant-garde. In terms of performance, the diesel version of the main sales model is equipped with the "China Core" top ten engine GW4D20M. This 2.0T power can burst out with the maximum power of 105kW and the maximum torque of 330n·m, which is full of energy and can take you over mountains.

Second place Feng Jun 5

In February this year, Great Wall Motor Feng Jun 5 gasoline version 6 was officially launched, and eight models including two-wheel drive/four-wheel drive, standard compartment and long compartment version were launched. The price range was locked at 7.58-9.10.8 million yuan, emphasizing the cost-effective positioning and jointly defending the family glory with Feng Jun 7.

Pickup trucks were originally driven by diesel, and successively introduced gasoline versions with higher emission levels, mainly to meet the needs of passengers. Therefore, the biggest change of Feng Jun 5 is the interior. The new car has added leather seats, intelligent instrument panel, 8-inch multimedia entertainment system, CarLife mobile phone interconnection and many other technical configurations, which brings users a very comfortable interior space, so it is deeply loved by consumers.

No.3 great wall gun

In the exhibition hall of Great Wall pickup trucks, we will all see the domineering slogan "There are only two kinds of pickup trucks in China, one is the Great Wall and the other is the other", and after reading the sales list of pickup trucks in March, we will find that everything is true. The Great Wall Cannon pickup truck, which just went on the market last year, can leap to the third place in less than a year, and it is very strong. The Great Wall Cannon pickup truck focuses on the high-end luxury market segment, weakening the instrumentality, emphasizing the ride and highlighting the off-road performance, so that users who are interested in off-road enthusiasts can have a pickup truck at their fingertips.

The official guide price of the Great Wall Cannon pickup truck is 9.78- 159800. Common passenger car configurations such as double airbags, body stabilization system, reversing radar, reversing image, constant speed cruise, automatic parking, uphill assist and steep slope descent are standard. The car is also equipped with leather seats, but from the price point of view, if it is an SUV with the above configuration, it can be called cost-effective. What's more, pickup trucks also have tool attributes, so they are more cost-effective and worthy of users' love.

Number four? Domain Tiger 5

The pickup truck is a niche model, so the pickup truck company is also relatively low-key, but it is not simple. In the pickup truck sales ranking in March, the third-place Domain Tiger 5 was great. It is a pickup truck for business and travel, which retains the family's fashion sense and domineering appearance. The front face is equipped with a large-size air intake grille and eagle-eye headlights with honeycomb design, which has distinctive features and high recognition. Drive it off-road with three or five friends to ensure the wind.

Many users who buy pickup trucks are entrepreneurs, which require extremely high performance and functionality, and Domain Tiger 5 just meets this point and has super carrying capacity. In addition, keeping up with the development of the times, the car is also equipped with T-BOX car networking, car anti-theft alarm, automatic collision alarm, abnormal alarm, car condition inquiry, self-help diagnosis, and? WIFI？ Hot spots, car search, unlocking and other functions, so that bosses can not only create wealth, but also facilitate control.

Number five? Ruimai

As mentioned earlier, it is not simple for pickup truck companies to keep a low profile, and Isuzu is such a car company. Most diesel engines of domestic pickup trucks come from Isuzu, and Isuzu's strong hard-core strength is also reflected in its pickup trucks.

Ruimai is a masterpiece of the family, and its Ruimai S model is the first 65438+ 10,000-class joint venture six-seat diesel pickup truck with strong technical strength, especially VM? The 2.5T gold displacement engine can explode up to 360N·m of torque ... It can not only bring powerful power to users, but also challenge a variety of extreme road conditions, meet the car demand of off-road enthusiasts, and get tired of city life from nine to five. Let's start an unscrupulous self-driving journey from a pickup truck.

In the spring under the epidemic, let us understand that buying a car is not luxury and splendor, but the highest criterion, and appropriateness and practicality are the fundamental. Great Wall pickup truck models have now formed two camps, Feng Jun series and gun series. One focuses on practicality and the other focuses on high-end pickup trucks. Coupled with the good reputation of Great Wall SUV in the field of passenger cars, it is inevitable to achieve the top three results through hard work.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.