Clothing New Year’s Day Event Planning

New Year’s Day is said to have originated from Zhuanxu, one of the Three Sovereigns and Five Emperors, and has a history of more than 4,000 years. The following is the clothing New Year's Day activity planning I have compiled for your reference. I hope it will be helpful to you. Please click to view more details.

Clothing New Year's Day Activity Planning 1

Activity time: December 28, 20xx to January 6, 20xx

Activity location: xxx network terminal, Zhejiang Province

Event theme: The Golden Rat rewards money-catching experts

Event slogan: The size of the hand is the same as the bonus

Let’s see "who" is the money-catching expert in 20xx

The whole family is happy during the Chinese New Year

Promotion of the event:

1. Providing information to target consumer groups through local TV stations and local business newspapers;

2 , notify event information one-to-one through mobile phone text messages to effectively target VIP customers;

3. Through unique in-store and outdoor layouts, the atmosphere at the sales terminal is grand and warm.

Activity content:

1. Limited time limit

2. Golden Rat rewards money-grabbing experts

When you purchase () yuan, you will be rewarded once on the spot, and you will be rewarded with one hand in the prize pool Grab cash and give as much as you can.

3. The whole family is happy during the Chinese New Year xxx

During the event, if you shop for () yuan for the whole family, you will get a VIP gold card (enjoy shopping discounts) 12% off discount) and a New Year’s Day exquisite gift.

Specific requirements for atmosphere decoration:

1. Hang POP hanging flags in the store, colorful flags outside the store, and give New Year greeting cards to customers when they shop. Create and exaggerate the strong atmosphere of the scene.

2. During the prime time of the event, wearing Olympic Fuwa cartoon costumes, hanging "Wear new clothes in the New Year, new clothes come with good gifts", "Heng Yuan Xiang and the whole family are joyful in the New Year" Banners with the words "Let's see who is the money maker in 20xx" are advertised outside the store to attract customers.

3. The week before the Spring Festival is mainly played with cheerful Spring Festival songs, outdoor decorative lanterns, etc.

4. All event merchandise or gifts in each store must be in place before the evening of the 27th, and the explanation of event details must be implemented to every employee. Clothing New Year's Day Event Planning 2

Promotion Time< /p>

It is recommended that the end of December 20xx to one week after the Spring Festival

Promotional content

1. New Year and new atmosphere, all ___ discounts.

< p> 2. Get a New Year gift with every purchase (while supplies last).

2. Store celebration promotions (including new stores)

Promotional theme: xx men's clothing ×× store Festive × Anniversary

Promotion time: Customized

Suggested promotion content (the following promotions can be freely selected and combined):

1. All clothing__ _ discount, except for some products;

2. Come to the store during the event and you will get a beautiful gift;

3. After discount, you will get a designated piece of clothing when you spend ____ yuan;

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4. During the event, new clothing with store celebration prices will be launched;

5. Old ones can be exchanged for new ones, and you only need to make up the price difference between the clothes purchased before and after.

6. Consumers can apply for VIP VIP services on site. Card activity (you can apply for a VIP card if you spend over 500 yuan).

7. Men who have a birthday on the day of the store celebration can buy any piece of clothing at a ____ discount by showing their ID card.

3. Single product cultural month (week) promotion activities

Promotional theme: xx men's cotton-padded jacket series cultural month (or other single product series)

Promotion time: customized

Suggested promotion content (the following promotions can be freely selected and combined):

1. All clothing is discounted starting from ___.

2. After discount, the accumulated consumption reaches ___ yuan, you can get a designated piece of clothing (in stock product).

Main purpose: The above feedback is mainly to promote new products to boost sales, and at the same time, increase sales by giving away stock products.

3. The original price of The theme, time, and content of the "Happy New Year" promotional activities (joint planning for New Year's Day and New Year) are formulated by the planning department without modification, and the materials are produced and distributed uniformly.

Store

Celebration promotions (including new store openings), single product series promotion activities will be implemented by merchants according to market needs, and the graphic design plan will be uniformly formulated by the planning department. At the same time, in view of the particularity of the market, store celebrations, single product promotion activities time, content only For reference and selection by branch managers and agents. Specific promotion time and promotion content (including notarization of large-scale events) are requested by branch managers and agents according to the actual market and regional conditions. Exquisite gifts are also determined by each branch and agent. Determine it by yourself according to the requirements of the activity and purchase it locally.

In order to ensure that the promotional activities are carried out as planned, merchants are requested to carefully count the number of hanging flags, signboards and other materials required for the implementation of the activities, and determine the store celebrations (including new stores) ) and the time and content of the single product series promotion. Please fill in the calculated quantity of each material, the determined promotion time and the selected promotion content in the relevant positions of the form.

Please submit it before December 15th The form will be sent back to the company's planning department. The planning department will carefully summarize the requirements of each branch and agent and arrange the production of event materials in a timely manner. The "Congratulations on the New Year and Happy New Year" promotional materials, store celebrations (new stores) and Materials for single product series promotional activities will be distributed 10 days before the event. X display racks and POP stand-up signs have been distributed by the parent company, please reuse them.

The graphic design plan for promotional materials can be logged in the pop-up window "Spring Festival" View before and after promotional materials or click "Promotional Materials" in the "Service Center" to view. Clothing New Year's Day Event Planning 3

The purpose is:

1. Directly improve the store during this period sales performance.

2. Lay a customer base before the peak sales period of the Lunar New Year!

Activity theme: Christmas! New Year’s Day! Borrow chickens to lay eggs! Happy Christmas!

Buy 100 and get 100 free!

Clothing store’s Christmas and New Year’s Day activities are held from December 18th (Saturday) to January 2nd (Sunday)

Activity performance estimate: each store’s order The average daily turnover increased to more than 3,000 yuan.

SP (Product Direct Promotion) Activity

Activity Time: December 18th (Saturday) - January 2nd (Sunday)

Cost Estimation: None

SP1: Promotion of discounts to the end:

During the event period, anyone who purchases over 100 yuan of goods (20% off or more, including 20% ??off) in the store can get one-time purchase Get 5 free coupons worth 20 yuan! The cumulative total is 100 yuan!

Each coupon is limited to a single consumption, and 20 yuan can be consumed on the spot, and there is no change. (For detailed usage, please see the coupon description)

SP2: Direct promotion with discounts and price reductions:

Activity method: 1. All autumn and winter clothing are on sale at a special price starting from 50% off (main products are discounted 30% off) )

2. All 3W products are on clearance at 30-40% off.

3. 20% off discount on all new winter clothes. Real discounts for new customers:

SP3: New customers have benefits:

Activities: 1. Customers who purchase goods in the store for the first time can directly register customer information . And get an additional 9.5% off on the basis of the original purchase! (limited to products with a 40% discount or above)

2. For any one-time purchase of more than 200 yuan, you can get two more stamps directly from the points card. .

3. New customers who make a one-time purchase of RMB 228 or more can receive a set of exquisite height rulers as a gift!

Alternative: Enjoy the limited time sale

Activity method: 1 .Design 15 items as special products for limited time sale. These products will be sold at a single cost price during the sale period.

2. Detailed operation methods for rush buying (see attachment).

Event media publicity plan

Event time: December 10 (Friday) - December 17 (Sunday)

Cost estimate: None< /p>

1. Newsletter plan:

Everyone determines some or all of the required activity content, prints a unified promotional DM (leaflet), and puts it on the inner bottom of the leaflet. The pattern is matched with the Jingle Cat LOGO. The total number of copies is 10,000-20,000, which will be distributed among the largest and most important newspaper distribution units in each local city.

2. SMS plan:

Based on the selected activity content items, select appropriate sub-themes and activity content, and send them directly to customers who have left their mobile phone numbers in the company SMS to inform the company of its activities.

3. Mailing plan:

For customers who have left their mailing address in the company, they can mail it directly and pay 10 yuan to redeem a voucher and inform them Company activities. And drive them to the company to buy.

4. Bus banner plan:

A red cloth strip of the same size as the signboard will be used, with a width of at least 25cm: the theme of the event will be printed on it: (this is the determined slogan of the event ), hang banners on buses during the event to make mobile advertisements for this event. Store layout atmosphere plan

(See the renderings for detailed layout and arrangement)

Lighting: The main light source is bright but not dazzling. It is best to use yellow and white lights to cross-illuminate.

Models and clothing should be directly illuminated by yellow spotlights to reflect detailed features.

Model models: Focus on the local products that are most suitable for sale. It is best to wear the lowest-priced clothing on them, and use eye-catching red price tags on them to reflect their current selling prices.

Clothing display: The lowest-priced clothing is placed in the most conspicuous position, 4s to the special price float, 3w of goods to each counter. At the same time, eye-catching red price tags are used on the goods to reflect their current selling prices.

Music atmosphere: mainly intense and unrestrained dynamic music. The pace should be as fast as possible. Recommended use: "Electric Shock" by Barbie (and other corresponding songs in the album)

Display props:

1. Door banner: Use red cloth of the same size as the sign Strips with a width of at least 25cm: print the theme of the event: (to be selected)

2. Store window: Paste the corresponding subtitle of the selected event content on the glass window in the form of engraving. Request to be visible. Attract the eye! At the same time, safety snowflakes are sprayed out in various patterns in the windows and glass doors to decorate the atmosphere of the scene!

3. Hanging flags in the sky: a snowflake shape based on the unified image designed by the company, or Other types of hanging flags are suspended, each hanging flag is about 80cm-100cm apart, and the lowest height of the hanging flag is 2.4 meters from the ground.

4. The front of the float: kt board spray painting layout, with the content of the inner spray painting (to be selected) to further highlight the content of our activities.

5. Cashier: For specific instructions on the content selected for this event, use A3 large photo paper to give detailed instructions. So that every customer who comes to the checkout can clearly know the activities we are currently doing.

6. Employees: According to the number of people in the store, make ribbons with the event slogan (to be selected) printed on them and hang them on their bodies, and read our event slogan to passersby when welcoming guests in front of the door. !

Preparation list of required items: (Quantity is an estimate)

Coupon A: 10,000 pieces

Various discount cards: 3000 pieces

Hanging flags, window spray painting, X-frame spray painting: 200 copies (each copy contains 10 hanging flags, one window spray painting, one X-frame spray painting, and cashier counter display) Use - two activity instructions)

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