Marketing director's conditions?

Ⅰ What abilities does a sales director need?

The sales director is responsible for the whole sales department. As the leader of management, the sales director must have some requirements for his work ability. This position requires a higher comprehensive ability:

(A), strategic support

1. Provide information support and suggestions for the company's major decisions: guide special market surveys, collect market information, including market demand product information, competitors and strategic partners, and report in time.

2. Guide and supervise subordinates to provide various sales and contract statistics in time to facilitate decision-making.

3. According to the company's national regional market development and company strategic planning, assist the company to formulate the overall sales and marketing strategy, marketing plan and quantitative marketing indicators; Organize the implementation after the approval of the general manager or chairman (meeting) of the company. What is the responsibility of the sales director?

(2), plan management

1. According to the requirements of the company's strategic development, organize the formulation and implementation of the company's business plan this year, and approve and issue the business plans of various regions.

2. Organize and lead the sales team to implement the company's annual sales business plan, annual market plan and product plan. Accomplish the sales target set by the company and coordinate to deal with various market problems.

3. Regularly check and analyze the marketing environment, objectives, plans and business activities, timely adjust marketing strategies and plans, and formulate preventive and corrective measures to ensure the completion of marketing objectives and plans.

(3) Organizing the implementation of brand image construction and management.

1, according to the company's existing drug number and drug market sales, organize the implementation of enterprise product structure and market development, and develop drugs that our company has approved for sale.

2. According to the market and peer situation, formulate the market price of the company's drugs, formulate relevant measures for price protection, and implement them after approval.

3. From the height of brand building, formulate the company's market development plan and price protection policy.

(4), sales team construction management

1. Establish a sales department and a marketing department, build a sales team of the company, establish a scientific and systematic sales management model in line with the actual situation of the enterprise and conduct effective internal control;

2. Formulate the company's overall sales and operation policies; Formulate various assessment indicators such as sales, market coverage and market share, decompose sales task indicators, formulate responsibility and cost assessment methods, and make adjustments according to specific implementation.

3. Summarize and coordinate the supply and demand plan, and formulate the supply distribution plan;

4. Coordinate the sales relationship

5. Adjust the distribution of sales areas and the requirements of business evaluation.

6. Manage and supervise the work of the regional sales manager

(5) Construction of marketing channels

1. Guide the formulation of channel sales strategies and supervise and guide channel sales: guide all regions to formulate channel development strategies and specific channel management policies, and give business guidance; Guide the selection and management of dealers in various regions to ensure mutually beneficial cooperation.

2. Guide and supervise channel sales in various regions to ensure the completion of channel sales and payment collection tasks.

(6) Management of subordinate departments

1. Guide, supervise and coordinate the work of regional managers and sales staff.

2. Evaluate the work of sales managers, regional managers and salespeople.

3. Train sales and marketing personnel.

What knowledge and conditions do you need to be a sales director? How can we do that?

Sales director

operating duty

Sales Director Job Description:

1. Positioning marketing thinking within the company's annual marketing objectives and other tasks;

2. Have independent sales channels and good market expansion ability;

3. Coordinate the internal and external relations of the enterprise, and supervise and control the implementation of the enterprise marketing strategic plan;

4. Training in market research and finding new market opportunities;

5, the formulation of new project marketing plan;

6. Marketing organization, coordination and sales performance management of mature projects;

7. Construction and training of sales team.

Ⅲ As a marketing director, what conditions should I have and how to do it?

First, don't do it yourself, but organize everyone to do it.

Dongguan Electromechanical Co., Ltd. is a specialized company specializing in the production and sale of high and low voltage distribution control equipment. Founded in the mid-1990s, the company has more than 30 employees and 3 salespeople. The market area is mainly in the Pan-Pearl River Delta, and customers are mainly real estate, new factories, installation companies, hydropower companies and power supply companies. The sales method is to use the relationship between the boss and the salesman to promote sales. The company has never trained marketing personnel, and the sales volume in 2003 was 1.

An enterprise in Huizhou was established in the mid-1990s, specializing in the production and sales of stage lighting, mainly for export. Over the years, the company has been committed to the domestic market sales. There is a vice president of marketing and two clerks in the domestic market. The main business of the company is realized by the general manager and the vice president of marketing. Both of them are good at doing business, but so far, the sales in the domestic market are only several million yuan.

A high-tech company in Beijing is a supplier of toll collection systems such as highways and telecommunications. The vice president of marketing said that every time I communicate with the author, I am very busy and tired. The author asked him why, and he said that his personal performance exceeded 100 million yuan every year. Because of his good quality and high educational level, most of his customers took orders back. He said that all the clients want to see him and are willing to communicate with him. He said that because this industry is in contact with directors, directors and bosses, the customer level is particularly high, and others can't handle it without him. I asked him if his company's performance could be better, and he said yes, but he had no time and limited energy, so he had to do it.

As can be seen from the above three cases, marketing managers (general managers) are very hard-working and good at using relationships, and the company is mainly supported by their personal performance. It is a pity, however, that the achievements made by the first two companies after years of hard work are really not flattering, ranging from several million to more than 10 million. Can the performance of the third company be greater? Their * * * problem is that the marketing manager defines his role as a big salesman. They are more likely to go to the front line, face customers directly, get back their orders and do it themselves. It can be said that one of the important reasons why enterprises are not big enough to be industrialized on a large scale is that these managers have made a fatal mistake, that is, organizing instead of organizing, standing in the position of organizers instead of organizing, and always using personal strength instead of organizational strength.

While applauding these managers for bringing huge business to the enterprise, we do find that they have also delayed the company, which may restrict and affect its development and become criminals of the enterprise. Because the market is infinite, and their time, energy and ability are limited, the company's performance and achievements can only stay within the limited scope of managers' personal time, energy and ability. Imagine here that if these managers really organize, direct and lead a group of people to do business, even if they are not as good as him, but a group of people are doing marketing, what will be the result? It used to be done by 1 person, but now it is done by 500 people. From 500 people to 1 person, its performance may increase geometrically.

Therefore, one of the functions of modern marketing managers is not to do it by themselves, but to organize everyone to do it, recruit, train, manage and direct, and achieve greater success in the market through a team.

Organizing everyone, with the help of organizational strength, is the only way to expand the market and expand enterprises!

Second, we should not only do it ourselves, but also guide everyone to do it.

Looking at the enterprises around us, there is a * * * situation that too many enterprises only hold simple product knowledge and introductory training after recruiting salesmen, and some send salesmen to the market without training at all. Some salesmen learn from old salesmen, while others grope for it themselves. In this way, the market performance and performance of high-quality salesmen are not bad, most of them are unsatisfactory, some are quickly eliminated, and some choose to leave when they find themselves "incompetent and inappropriate". Marketing managers often think that business people know what to do, but in fact, sales people don't want to do it, nor do they do it badly, but they really don't know how to do it. This is the status quo!

Many marketing managers spend too much time playing a game: recruit people-let you do it-watch you do it-find that you can't do it-don't let you do it-recruit new people-let new people do it … keep playing.

My feeling in the past 18 years is that the people who are most grateful to me are those who think they will grow with what I have learned-it turns out that our subordinates are so eager for our guidance and help!

In China, the prerequisite for becoming an excellent marketing manager is to be a qualified excellent tutor!

Achieve sales guidance!

Third, don't be a hero, be a builder of the system.

As managers, we must clearly realize that the Excellence of enterprises is not the Excellence of managers, but the Excellence of the systems they build; It is precisely because the system built by managers is excellent that we say that managers are excellent. When we say that Ren, Zhang Ruimin and Liu Chuanzhi are excellent, the deeper meaning behind them is that the system they have established is excellent.

Under the condition of perfect competition, the competition between enterprises is ultimately the competition between enterprise systems. As a marketing manager, the important role is to establish the system and win the system!

How to be an excellent marketing director

As a marketer, to some extent, the marketing director is his ultimate dream as a professional manager. Only by becoming a marketing director can he truly become a scarce resource and maximize his self-worth. There is an old saying in China that everyone can be Yao and Shun. * * * Say that a billion people are lucky. Do you really understand what this means? Practice has proved that you believe that if you have an idea, you can really realize it. Nothing is impossible, only unexpected things. The power of desire is infinite. Don't forget, a generation of great men are also farmers. Many people around me are farmers, directors and managing directors. First of all, they have a strong desire to get ahead. Second, they worked hard and never turned back. As a result, their ideal came true.

What makes you a director is nothing more than your initial idea. Some people just want to earn some money to finish; Others dare not think at all, saying that "how difficult it is" imprisons their own thoughts and artificially limits their own development; Look at the majority of people who have been working as industry representatives and regional managers for many years, and you will understand.

There is a truth that is most appropriate here, that is, "most things are not beyond our ability, but the fear of the unknown makes us afraid", and so is the position of small marketing director. Dialectically speaking, when you are afraid and afraid, it becomes a field of weak competition. Why don't you run ahead? Success is at hand! At the same time, despite the scarcity, the domestic director group is also quite large and has formed the backbone of society. Everyone is human, others can do it, why can't we? Really must understand a truth, others can do it for a long time and it is very successful. There are no technical problems in operation.

As long as you firmly believe that what others can do, you can do it, and what others can do, you can do it, so you will succeed soon.

Ⅳ What do you need to be a marketing director?

In the marketing team, the marketing director plays an important role in making suggestions and team marketing. However, becoming a marketing director is not easy. A top marketing director needs at least the following seven conditions. Condition 1: form knowledge. If the business owner is the strategic decision-maker, then the marketing director is the commander and practitioner of policy formulation and tactical application. Even more often, the latter assumes the role of decision maker, because it is close to the market and knows the market better. As a famous marketing director, he should have his own unique views on the company's development strategy and brand planning, especially on the basis of full communication with the company's boss, so as to maintain a high degree of consistency in the market concept management methods. It should be said that the marketing director has a keen sense of product positioning, opportunity innovation and promotion because he is often in the market, which is precisely the concrete embodiment of formulating business policies, defining marketing strategies and implementing team management. Communicate with the boss in time, get support and help, be good at gaining team understanding and work hard for it. There is no doubt that as the boss of the company, he is in charge of the overall situation, and he should devote his energy to the research and development, production and sales of products. The responsibility of the marketing director is how to form a high degree of unity between the comprehensive advantages of market experience developed over the years and the strategic intention of the boss. Don't forget that I'm from the market. I know more about market consumption psychology than my boss, so I think I'm going my own way, so I can't get the corresponding support from my boss and the real understanding from the employees below. If anything happens to you, you will get into trouble first. Condition 2: To lead a team marketing director as the soul of the whole marketing staff, besides his own responsibilities, he should also have a global concept, stand at a high level and be strict with himself, instead of equating himself with a regional manager and fighting alone. Instead, they should lead the team to follow the company's policies and seriously implement them. Therefore, as a team leader, we must be tolerant and generous, even if we have strong ability, we must pay attention to unity, mutual assistance and common struggle. As for the attitude towards employees, we should not only encourage them, but also keep our achievements quiet, because the market is changeable and we are not discouraged by setbacks. Just think, winter is almost over, can spring be far behind? We should understand that people are all made of meat, and people are eager for emotional comfort. Therefore, in the specific work, we should not just press the task with a straight face, but try our best to unite people and find the market breakthrough. In the era of shortage economy, marketers are often mechanically passive groups, and their behavior role seems to rely on hard work and struggle to win opportunities for the development of living space. But times are different, and the track of rapid economic development is also inseparable from the historical echo of past memory precipitation. Nowadays, in the era of surplus economy, the high homogeneity of products, the convergence and segmentation of the market often make enterprises look for a window of hope face to face. Unfortunately, there are some people around us who have no choice but to make a living passively. When the years are condensed, they just go through the quantitative machinery of overlapping age accumulation. They don't have a long-term plan, and they don't really understand the essence of marketing consciously. In practical work, they don't want to creatively adjust their strategies according to the dynamic changes of the market. They just perform mechanically, sometimes even blindly. Once the job is unsatisfactory, I immediately think of the next port, so job-hopping is inevitable. In this case, as a marketing director, we should deeply understand the essence of marketing, gain insight into the drastic changes in the market, plan the career of marketers from a long-term perspective, implement the selection measures of "excellent, fair and mediocre" from the perspective of corporate values, scientifically quantify the talent standards, closely combine salary with performance, and at the same time do more help and persuasion, strengthen training at ordinary times, further emancipate our minds, put down our burdens and go into battle lightly. Otherwise, there will be a bleak future behind short-sightedness. Condition 3: It is common for marketers in the front line to make plans, goals, tasks and indicators. Basically, performance indicators are required to increase or double every year, and the rationality of indicators often tests the real kung fu weight of marketing directors. Setting the price too high violates the objective law, which can satisfy the boss's blind vanity. It seems that there is light on the leader's face, but the market personnel know that endless cakes will not cooperate, and sometimes they will try their best to disrupt the market by cross-selling at low prices, which will eventually damage their prestige and make it difficult to have the right to speak in the future. The order is too low, and the boss can't explain it there, which breeds the inertia of the marketing staff, step by step, and does not seek progress. Therefore, how to make a reasonable decomposition task plan, we must have a clear understanding of the market development trend and the real situation of existing product sales and operation. As the saying goes, there is pressure to have motivation. A product should have a long-term goal besides a clear positioning. Every step and detail of marketing work should be scientifically planned and reasonably decomposed according to the objectives and tasks. Because of the goal, our cause has a head start; With the goal, the operation of each task will not deviate from the course, and it will be revised and improved anytime and anywhere. Therefore, according to the goal, it is very important to manage the business in each stage and period. Once it is not done well, it will delay the market process. Condition 4: If you find a successful way, there must be a way. Why do some products get a buzz in the market, while others come and go in a hurry and soon disappear? This is the charm of the method. As the soul of the whole marketing team, the marketing director should stand tall and look far in the face of homogeneous competitors. How to avoid risks in your products and how to improve the enthusiasm of the team needs to find a correct method. In particular, the marketing director needs to innovate boldly in product concept, positioning and packaging when facing strong competitors, highlighting differentiation. For example, as far as medicine and health care products are concerned, many products emphasize calcium supplementation, which makes it difficult for consumers to feel attractive and fresh. On the contrary, there is a product that highlights the originality of differentiation and promotes the reminder of "supplementing active calcium". Is there any difference between calcium and life? It is smart to make full use of the asymmetry of consumer information and play the edge ball. As far as kidney-tonifying products are concerned, most of them are aimed at men, while Bushen pills produced by a pharmaceutical factory in Guangdong are specifically aimed at women, supplementing the "three women's deficiencies": kidney deficiency, blood deficiency and qi deficiency. Look, this is a unique way to surpass the competitors. This is just like in the automobile market, Mercedes-Benz has the most distinguished position, BMW has the best driving performance, Hyundai has the lowest price and Volvo has the safest position. Condition 5: To sum up a typical era of economic surplus, the marketing director is under a lot of pressure. The channel cost is getting higher and higher; High and higher advertise expenses; Higher and higher wages and lower product sales prices. Faced with the current situation of "three highs and one low" in the market, do you use the traditional marketing model of "big advertisement+Datong Road" to make a big fuss about refinement, or take the database marketing model of "technology+service" to make a big fuss about lean, do direct sales, conference marketing and other things? , avoid the opponent's sharpness and save the country? These marketing executives need to make a decision after careful consideration. For example, some time ago, the markets such as Lucky Star and Uni-President Lubricant were hot because they used the marketing model of health care products to arm the electronic consumption and civil consumption industries, thus achieving a successful model. Condition 6: Improve a system As the saying goes, it is difficult to form a square without rules, and the market operates and the rules evolve into an executable system. How can a team communicate at different levels between superiors and subordinates, how can different functional departments work together, and how to manage and evaluate the performance of team members. Need a system to ensure. As a marketing director, never use personal preference, empiricism and bookishness to replace system management. You should know that everyone in the team you lead is lazy, and never expect employees to be conscious. If there is no reasonable process, good working principle and perfect system, then all levels of the company are fighting for their brains and abilities. How can it be implemented well at this time? Condition 7: Building brand marketing art is basically building brand art ... The marketing director should raise the awareness of making products to making brands. As we all know, when accepting product marketing, it has only one product name at most. In fact, it is not enough but also important for a product to have a brand name. What does this brand name mean? What association, performance and expectation will it evoke? To what extent can it create preferences? If you only have one brand name, you will eventually go into history. Therefore, brand building is not only to shape the brand image, but also to manage every brand contact of customers. As a marketing director, we should deeply understand that when a team operates a brand, it implies the relationship between products and customers, and implies a set of special products and services that customers expect. Therefore, brand loyalty is established by meeting or even exceeding customers' expectations and conveying customers' pleasure. Because all employees, distributors and agents of the company may have an impact on the brand experience, brand management challenges are easy to master all brand contact qualities. Marketing laws are always tested by the ever-changing market. You can use your own time to explore hard, or you can use other people's experience to adjust in time. There is no suitable method for all marketing directors in the world. What I have done today is to share my past experience with you.

ⅵ What is the qualification of sales director?

1. Education requirements: major in marketing, sales management, enterprise management, etc. ;

2. Work experience: more than five years of sales management experience;

3. Personal skills: proficient in foreign language communication and strong expression skills, skilled in using electronic office software;

4. Work ability: have certain pressure resistance and strong market development and sales ability;

5. Team management: excellent communication skills and teamwork spirit, rich experience in team building and training, and good sales performance in the past;

6. Interpersonal communication: Have good interpersonal resources and the ability to develop interpersonal resources, and communicate well with the human resources industry.

ⅶ What qualities or conditions should a marketing director possess? Seek answers.

Skills requirements:

◆ Rich marketing theory and practical experience;

Have a deep understanding of marketing management;

Good at establishing, training and managing efficient teams;

Good cooperation spirit and adaptability;

Have a keen market perception and accurately grasp the market trend and direction;

Excellent marketing planning, marketing management and sales model design skills;

Good copywriting skills and oral expression skills;

◆ Proficient in brand promotion process and brand operation management;

Skilled in operating office software.

Other requirements:

Have good professional ethics and accomplishment;

Honesty, frankness, self-confidence and initiative;

Open-minded, peaceful, inclusive and enterprising;

High working enthusiasm and good team spirit;

Excellent communication, coordination, organization and pioneering skills;

Strong observation and adaptability.

What knowledge points does the marketing director need?

Management and evaluation

According to the actual situation of the enterprise, the marketing director analyzes and formulates the business operation mode, long-term development goals and strategic decisions of the enterprise, and formulates reasonable target plans and task indicators for the enterprise, so that everyone can carry out their daily work smoothly according to the strategic plan of the enterprise. There are many evaluation indexes of marketing director, but they boil down to one: sales performance and profit rate!

1) build a lean, stable and efficient marketing team, maximize the team's market development ability and execution, strictly control marketing costs, and promote the maximization of sales profits. At the same time, as a top sales manager, it is important to pay attention to the mentality pattern. Virtue is greater than actual business ability. The main job of the marketing director is to set the sales target of the team, help subordinates to make clear the direction, adjust their emotions, determine the sales target and plan to supervise their actions, and assist in negotiating and coordinating the relationship between departments.

Second, the salary system of marketing director should be formulated as follows; Basic salary+team management commission+performance.

1, the basic salary of the marketing director expires, and the salary is graded symmetrically.

2. The marketing director is a manager rather than an actual business pioneer, assisting team members to carry out business work. Therefore, the marketing director should try not to designate specific customers or only three to five large special customers under the personal name (this is calculated according to 2% of the actual amount, but no longer enjoys the commission for team management). The commission of team management can be divided into two situations: the completion of the set goals and the unfinished goals. The management commission is also divided into two levels, leading team members to complete the team sales task, and the commission is 65438+ 0% of the actual team sales; If the team sales task is not completed, the commission will be calculated at 0.5% of the team sales.

3. Performance pay is mainly based on profit rate. To put it bluntly, it is the profit margin created by team members as marketing directors. The corresponding profits are high, and the performance pay is high; If the profit is low, the performance pay will be low or not!

3) The marketing director promises that the company will complete the quarterly and annual sales targets and special tasks and be fully responsible for the sales work. This evaluation can only be measured by ability and suitability for this position. If the standards are not met or the company is satisfied, the company has the right to notify the parties to suspend their posts as soon as possible!

major duty

market analysis

1. Market change analysis

2. Market share survey

3. Analysis of competitive environment

4. Cause analysis of success or failure

Set sales targets

1. Make a product mix plan

2. Make a sales mix plan

3. Make a sales target plan

4. Formulate a price policy

5. Make contingency plans for seasonal and competitive changes.

Step 6 make a spending plan

Decide on sales strategy

1. sales channel strategy

2. Market segmentation strategy

3. Advertising promotion strategy

4. Support the dealer strategy

Organize action

1. Assign sales target tasks in each region.

2. Organize and distribute advertising promotion activities

3. Encourage sales people to fight.

4. Evaluate and review the working ability of subordinates.

5. Appoint and dismiss sales and marketing managers, and make work assignments.

6. Internal communication and reasonable requirements of production plan.

7. Sales data summary analysis

8. Measuring the workload in different regions

Welfare planning and fund management

1. Payment recovery management

2. Distribution of sales funds

3. Analysis of operating benefits

4. Budget control

5. Capital risk

6. Credit control

Put forward suggestions on market development

Scope of authorized investigation

1. Review and prepare the work plans of subordinate departments.

2. Make sales plan and market analysis report, and report to the company for discussion and approval.

3. Assign sales tasks

4. Distribute sales funds

5. Review and sign contracts with customers in the province.

6. Evaluate the working efficiency of subordinate departments

7. Work arrangement of the heads of subordinate departments

8. Visit important customers

9. Check the working status of subordinate departments.

10. Analyze and reasonably formulate the organizational structure of this department.

1 1. Prepare the profit and loss analysis of the economic benefits of this department.

12. Review the rules and regulations of subordinate departments

13. Organize the training of department leaders

14. Organize a marketing seminar.

15. approve the use of unplanned funds

16. supervise and review the company's asset management and the management of subordinate departments.

17. Organize market review and commendation meeting.

18. Handling customer disputes

19. Coordinate the work of various departments at the same level

20. Review the expenses of subordinate departments.

2 1. Evaluate the cost of sales

22. Audit of advertising promotion activities

23. Key account file management

24. Responsible for each sales area.

25. Examination and approval of advertising promotion distribution scheme

IX. Requirements of Marketing Director of Yonggao Company

Requirements:

1. Aged 25-50, healthy and hardworking.

2. Education: College degree or above.

3. The native version has no authority (Taizhou takes precedence).

4. Have working experience in the corresponding industry, and have comprehensive quality and professional ability matching the post (those who have post-related resources are preferred)