Hanting Hotel Brand Concept

Brand slogan: people on the road, home in the cold pavilion.

Logo concept:

Logo graphics use the outline of the concept of circular place to express the image of Hanting Hanma by modern means, which implies the meaning of "travel" and "post station" and has the characteristics of express hotel industry. The red arc below Hanma symbolizes the horizon, which not only presents the extraordinary journey scene of travelers on the horizon, but also implies that Hanting Hotel is constantly developing and growing with the world as its territory.

In the design of glyphs, the features of bright and delicate elements in Han Dynasty are integrated, and rounded corners are adopted in details to make the vision more harmonious and rich.

The blue color of the logo symbolizes neatness, modernity and comfort, while the red color symbolizes the warm atmosphere of Hanting as a travel home.

"Han" originally refers to Tianhe and cosmic galaxies. -There is a cloud in The Book of Songs: "Wei Tian has Han, and there is light in prison." The Chinese nation is called "Han people", which began in the Han Dynasty. The prosperous times of Han and Tang Dynasties are the two dynasties that China people are most proud of. Since ancient times, China people have been famous for their intelligence, hard work and creativity. China people from generation to generation have continued the spirit of hard work, diligence and simplicity, and created the rapid economic development of China.

"court", courtyard. -The courtyard life of China people always represents the highest level of harmonious human settlement. Whether it is Ouyang Xiu's "The courtyard is deep, the willows are piled with smoke, and the curtains are not counted", Lu You's "The courtyard is full of cicadas in the daytime, and people are tired and lazy to shake the fans", or Su Shi's "The courtyard is deep and clear, and the peaches and plums are broken at the beginning", all of them reveal the courtyard complex of China people. The vestibule backyard is not only a pleasant place to live, but also a place to release the soul.

To become a representative hotel brand in China, based on Miracle's lofty ideal when he founded Hanting Hotel, Zhu Hua Hotel Group subsequently created a number of hotel brands suitable for China consumers with different consumption levels and preferences.