Restaurant Promotional Posters-How to design store opening promotional posters more attractive?

How do catering brands design posters that attract consumers?

1. First of all, copywriting is required. Without suitable copywriting, a simple poster cannot attract consumers

2. Secondly, posters need to be designed. Posters that are too low will reduce the taste of the restaurant

p>

You can open an animation-themed restaurant. If you open an ordinary restaurant, it will have no special features and the competition will be high. The animation industry is now a rising industry in China, with good prospects. Animation-themed restaurants are mainly targeted at young people, especially users born in the 80s and 90s. They like personalized and fashionable products, and they grew up watching anime. If there is a restaurant that integrates animation and catering, it will be more Attract users. The anime-themed restaurant includes anime burgers, anime drinks, and anime chicken steaks. How to design shop promotion posters to be more attractive?

In the era of mobile phones and the Internet, the speed of information dissemination is getting faster and faster, and the amount of information received by each person every day is dozens of times more than before. Scroll through Tik Tok, look at pictures, and every APP webpage is vying for the user’s attention.

In the age of looking good, can your poster attract customers’ attention in one second? Poster design should not only be good-looking, but also attract users and get them in the next second. Your theme content, poster promotion content, and a method for direct purchase or inquiry.

So how to design? The following seven points need to be paid attention to during the design process.

1. Prominent themes

With many posters, you don’t know what they are selling at first glance. Slogans like "Save worry, save effort, save money" are indeed attractive, but these six words are too popular, so before these six words, you must indicate your identity to the user. Are you a supermarket? Design studio? Clothing Shop? Or restaurant. Only by clarifying your identity can users know the value of "saving worry, effort, and money" that choosing you will bring.

For event promotion posters, the theme of the event should be stated, such as "Big opening discount, buy one get one free". Although such themes seem to be very commonly used, they are bad, but the more straightforward and easy to understand the expression , the lower the cost of reading, the more willing people are to read.

What businesses need is accurate traffic, right? So accurate traffic starts with accurate poster design.

2. Clear project services

The publicity theme has been determined, but are the project services clear enough? Each theme actually has corresponding picture materials, such as the above promotional poster; Summer vacation Corresponding to the refreshing blue, the real estate posters are combined with the majestic community buildings; the financial management funds use golden gold coins that symbolize wealth for professionals; the Taekwondo admissions posters use a Chinese ink-style background, with corresponding service process photos on the back. More simple and straightforward.

The service content of each project is expressed very accurately. People can think of the corresponding project just by looking at the picture, and the explanatory text makes the poster more vivid.

3. There are visual project details

The visual project details not only have course process pictures on the single page of Taekwondo, but also have course descriptions and themes like the autumn tutoring class. Business features, project details, etc.

After clarifying the theme, put the corresponding pictures, materials and color combinations to make the style and theme of the entire poster more relevant.

4. Copywriting's pain points

Compared with design skills, what is more important is the power of copywriting. A good line of copywriting can make the entire poster come alive. Some copywriting triggers action, some copywriting tells users how to buy, and some copywriting hits users' pain points, making users want to take action after seeing it, and they will feel at a loss if they don't buy.

KEEP’s classic short copy of “Self-discipline gives me freedom”, as well as long copy, capture the key points of expression, so that what users see is what they get.

5. There is trust endorsement

A good poster has a theme, copywriting, and materials. If there is corresponding trust endorsement, you can also put it on it. For example, "started in 2001" is a type of trust endorsement related to the year of establishment; focusing on the logo field for more than ten years, with more than 800 chains across the country, and selling 1 million copies a year, these are all good trust endorsements.

The expression of trust and endorsement in copywriting adds a sense of trust to the entire poster.

6. There are contact information; address, phone number, WeChat QR code

Many people’s posters are very well designed, with beautiful pictures and color combinations, but they do not have specific addresses, contact numbers and WeChat QR code, these are elements that must be added to poster design.

Some people also make the QR code extremely small for the so-called beauty, euphemistically calling it beautiful. In fact, it is not easy to spread. Now many people no longer use traditional single pages to spread posters, but Post a poster in your circle of friends and send it to 100 people in one click. You can quickly reach thousands of people directly. But how many people can open the poster and see it? Do you know how many people are interested after opening it?

If they are interested and scan the QR code, but forget to download the original image and cannot scan it after scanning for a long time, will they give up scanning the QR code because of this action? This is worth pondering.

So don’t pursue the so-called beauty of the QR code. Keep it very small. Whether it is a payment code or a WeChat QR code, it must be enlarged so that users can scan the code to learn more details without downloading.

7. High-definition pictures without watermarks

With the development of technology, the threshold for poster design is getting lower and lower. Many poster designers who are not professional poster designers can also create them through some APPs. Success, these apps, such as: Maker Post, MAKA, WeChat Business Watermark Camera, Tuitch, Tumon, etc.

However, some APPs do not purchase memberships and will have watermarks. This needs to be paid attention to, because when spread on the Internet, the picture is the sign of a store. A poster with a watermark or unclear picture will also Lowered the quality of the store.

If a large number of posters need to be produced every month, it is recommended that you choose an APP to purchase an annual membership and directly produce high-definition posters without watermarks.

Similarly, the design styles in these apps are also worthy of design reference for beginners of poster design. Similarly, Huatu.com, Baotu.com, and Huitu.com can also be used as design references. How to make POP posters

Production of POP

There are many ways and methods to make POP advertisements, and there are countless types of materials to use. Among them, hand-painted POP is the most mobile, economical and friendly. , the basic principles of hand-painted POP production are: 1. Easy to attract attention; 2. Easy to read; 3. The key points of appeal can be known at a glance; 4. Aesthetic; 5. A sense of unity and harmony; 6. Efficient.

1. Various tools:

The selection and application of tools is very important. Choosing good and suitable tools often has the effect of getting twice the result with half the effort. For example, with a pasting tool, spray glue can be used to handle large-area and large-volume pasting actions, which is far more efficient than using double-sided stickers or glue. How to make various tools play their own characteristics is something we must consider in advance. Another thing worth paying attention to is the display tools. If the completed work is not displayed with the help of display tools, or the display effect is not good, then no matter how good the work is, it will be in vain.

There are many kinds of materials and tools used to draw or write, and each has its own unique expression techniques and effects. Among them, the marker pen is known as a POP pen because it is easy to master and convenient for writing. The flat pen has a soft tip and can write a variety of POP styles with different styles, and is also widely loved by everyone.

Various pen tools

Cutting tools

Measurement tools

Paste tools

2. Learn to write POP Regarding fonts, we must abandon the previous writing methods. Because the main appeal of POP is clear, concise and powerful fonts, there is no need to make fancy changes in fonts. In addition, for price POP, because the people writing are different, there should not be too much difference in the fonts. This is also the requirement for the integrity of POP fonts, and there is no emphasis on personalized fonts. For different products, fonts may be good or bad, which will have a certain impact on the specific sales of the product and is not advisable. In POP posters and POP posters, innovative and personalized images and fonts are required to maximize the reading rate and attract attention.

You should also strive to be clean in color application, rather than using all kinds of colors. Generally speaking, there should be no more than four colors on a page. When making POP, you must look at the problem from the perspective of consumers. As long as the most important price can be clearly expressed, it is the best POP.

With POP font.

3. Several aspects to pay attention to when writing POP:

1. When writing, you should write the full product name and indicate the specifications.

2. When writing the price, pay attention to the obvious size of the numbers before and after the decimal point.

3. The original price and current price must be indicated to reflect the extent of the price reduction.

4. In principle, there should be no more than two products on one POP, otherwise the visual impact will not be achieved.

5. Use no more than three colors, generally red, blue and black.

Hand-drawn POP—title writing method

Title word writing method

1. Seek the integrity of the final structure of the word group: the number of words in the title text of general hand-drawn POP posters Not too much. For slightly more text titles, the font shape should not change too much, and the size and spacing of the fonts should be as consistent as possible so as not to affect readability. If there are only a few words in the title, less than three or five words, then you can make major changes in the font shape or word groups according to your own design needs. At this time, you should pay more attention to the overall structure of the entire title word group. There is also the balance of the entire set of characters.

2. Make changes according to the characteristics of the pen: Generally, the title words are designed with thicker fonts, and the pens that can be used to write the title words, whether it is a flat pen, a round pen, a brush or a thicker font POP advertising pens have very different tip shapes and characteristics. Therefore, how to master the characteristics of the pen itself and properly play its role in changing fonts and beautifying fonts depends on the proficiency of the pen. After practicing repeatedly and then considering the rhythmic coordination, the fonts can produce natural and beautiful changes.

3. Draw the personality of the words: People have different personalities, and different types of products or similar products with different shapes, colors, and textures also have different personalities. Therefore, when faced with different The product must be considered carefully and then personalized according to its nature. For example, for a hand-painted POP in a cosmetics counter, you can use a more feminine and slim font for its title; if it is in the home appliance industry, you can use a thicker, more masculine font for TVs, air conditioners, and refrigerators with a cold appearance. If it is a teahouse with antique decoration, but the writing style is very modern, it will not match well. Therefore, before writing, you should consider the nature and type of the product and store itself to determine the personality of the font, such as elegant, novel, soft, hard, heavy, light, modern, classical, etc.

4. Additional effects: Adding some auxiliary lines on or next to the font will produce three-dimensional, overlapping, shadow, and block effects. In order to avoid self-defeating, two points must be noted:

The title has a long number of words and should not add unnecessary effects

The color should not be pretentious and weird, making it difficult to read, so as to maintain a generous and fresh aesthetic.

After writing the words

Write the horizontal stroke first

After adding the vertical stroke, the dark part is where the strokes overlap.

How to hold horizontal strokes

Hold vertical strokes

Use flat design to draw fonts with flat pens

First write what you want to write Use a pencil to draw the characters. At this time, you must pay attention to:

1. The strokes of the font should be evenly distributed, and the shape should be as full and square as possible.

Try to connect the strokes in the two bodies as much as possible.

3. The words should be compact, so that the entire title becomes a group of words with a sense of integrity.

Hand-painted POP - poster production

The original text of the poster "POST" was originally adapted from the "POST" of "posted on the pillar". Notices can be called "POSTER". As far as design terms are concerned, "poster" and "bill" can be defined as "a flat form of advertising poster media" or "a large printed advertising material posted".

POP advertising is the abbreviation of Piontofpurchaseadvertising, which is translated into Chinese as "point-of-purchase advertising". Any advertising material displayed at the place where goods are purchased is called POP advertising. Its purpose is to attract consumers' attention, induce them to enter the store, and then stimulate their desire to purchase. POP emphasizes the consumer's perspective and is an advertisement designed from the perspective of customer convenience. A successful POP has the decisive function of making customers purchase goods. It is the end of advertising activities and the beginning of sales promotion.

You can freely choose the place where the posters are posted. Several posters can be posted in one place to enhance the impression. Not only are posters easy to put up, but they can also be displayed for a long time, allowing for repeated appeals and repeated effects. POP must be displayed at the sales floor. This is the biggest difference from posters. Although it is in a limited place, the scope of expression is still full of unlimited diversity.

This form of advertising can be seen almost everywhere. It is not limited to supermarkets. We can often see hand-painted POP in department stores, book centers, restaurants, fast food restaurants, fashion stores and other places. poster. These do not require exquisite printing or huge production costs. Sometimes a simple hand-drawn POP advertisement written casually can be even more effective than a decorative POP deliberately produced by the manufacturer.

The tasks of hand-painted POP:

1. Promote attention and understanding of the product and increase consumers' desire to purchase, such as using illustrations, copywriting, colors, etc.

2. Convey the brand, value, characteristics, content, and materials of the product, such as descriptions of characteristics and materials, etc.

3. Describe in detail how to use the product to let consumers understand and develop the need.

4. With outstanding copywriting and written design, it reminds people of the quality of the product of excellence.

5. Instructions and signs on goods and sales places, etc.

6. Show the image of the store and create a shopping atmosphere.

7. Create an atmosphere in the store and show a sense of season.

8. In conjunction with SP (store promotion) activities, use it during product demonstrations or performances to increase the effect

and atmosphere of the performance.

9. The appeal of high quality and low price prompts action purchases, such as exaggerated price performance during special sales.

The effective marking position of POP:

1. At about eye height, the position can be clearly read.

2. The position of the mark should not damage the overall beauty of the product or hinder the lifting of the product.

3. The marked location and promoted products should be placed in an easily identifiable location.

4. Effectively utilize the space of the ceiling and the position of the beams and columns.

5. Use hand-painted POP to revive the dead corners of the display.

Hand-drawn POP - writing of expository text

How to write expository text

The design of Chinese fonts should make the fonts smooth and unified, in line with the principle of beauty, in addition to various The basic strokes must be written in a regular and regular manner with appropriate changes. The most important thing is to fully understand the structure of each part of the font and the arrangement of radicals, so that the dots and strokes can correspond to each other, and the intervals are evenly spaced, making it a practical and beautiful font.

Chinese characters are square fonts. Sentences are composed of a single font arranged one after another, and can be arranged vertically or horizontally. When arranged vertically, the reading direction is from top to bottom, then from right to left; when arranged horizontally, the order is from left to right, then top to bottom. Because it has two different directions, when there is a whole continuous text, readers often become unclear about the reading direction. In order to avoid the occurrence of the above adverse phenomena, the reading direction should be determined first when arranging, and the spacing between lines should be reserved or the text should be flattened or lengthened to form a visual effect between lines, so as to show the reading direction of continuous text. , to achieve an easy-to-read effect.

There is no absolute standard to follow as to how much width should be left between lines, because there are several practical factors that may affect the variables such as: font type, thickness, size and variation; The number of words (length) used in each line, the nature of the copy and the size of the page.

These factors are all interactive. Even so, in the actual production of printed fonts, it is usually easiest to read between half a character (half-width) and one character position. Since the fonts of hand-drawn fonts are larger, the number of words in each line is also shorter, and the lines are usually 3/ 4 characters to 1/4 characters is the most practical. Sometimes, in order to make it easier for readers to read in sequence, the text must also be arranged with its "moving lines" and "conducting lines" in mind.

The pens used for hand-drawing POP fine characters, commonly used are thick-shaped signature pens and round-shaped exotic pens. They are generally used when drawing more explanatory texts. If you want to draw beautiful drawings, you must Pay attention to the following two points:

Use a pencil to draw the bottom line first, and then draw the words, so that it will be neat and beautiful.

There should not be too much distance between words to create a sense of compactness.

The explanatory text of hand-drawn POP advertisements, if arranged horizontally, is usually described according to the principle of "no words on the left and right, and lines on the top and bottom".

Hand-painted POP - arrangement and composition

The arrangement and composition of commonly used hand-painted POP:

Principles:

1. Easy to attract attention

2. Easy to explain

3. You can know the key points and demands at a glance

4. Beautiful.

5. Very personal

Come on!