How to promote foreign trade websites?

There are many ways to promote foreign trade websites, and the promotion effect will be better if you combine multiple channels.

Excellent foreign trade marketing and promotion should be able to achieve the following points:

1. Professional operation. It is necessary to lay a good foundation for the site, do the most basic operation work, use copywriting and pictures that match the style of your site to test click-through rates, track customer groups, intended products, etc., stabilize site traffic, and ensure sales orders. The most important thing is to master the data. Analyze and customize the best strategy to maximize push traffic.

Secondly, through off-site traffic, including the following aspects: 1. Build a brand, increase visibility, and form customer brand stickiness; 2. Increase word-of-mouth communication while increasing traffic; 3. Use off-site sales to expand More traffic;

2. For foreign trade B2B websites, search engine promotion is very important. There are two ways to obtain accurate traffic on Google: 1. Do Google Adwords keyword advertising and pay-per-click purchases. flow. This method has quick results and is suitable for short-term promotion; 2. Obtain natural traffic by operating the website and improving the natural ranking of keywords, which is what we usually call SEO.

3. The promotion of foreign trade B2C websites is different from the usual way of obtaining traffic on Amazon, AliExpress and other platforms. It uses Google and Facebook to purchase accurate traffic to its own independent website. , and depending on the product, choose social advertising on Facebook or keyword advertising on Google. If you are not sure, then you can use the tool SimilarWeb to query the domain name and refer to the channels and methods of marketing and traffic acquisition by peers who are developing and growing.

Four. Effectively use the open information exchange of social forums. Strongly relevant vertical users are the communication groups that are beneficial to you. Including promotion on multiple platforms such as Instagram, YouTube, Tiktok, Facebook, etc., and creating topics and preheating through creative pictures, video sharing, etc., which can not only increase the brand awareness and participation of the website, but also benefit our marketing promotion to a certain extent. traffic introduction. Click to learn more about related content

But before doing social media, there are a few things to note: 1. Pay attention to network security issues; 2. Don’t be too marketing-oriented and put ads as soon as you start. Do it after it has a certain degree of stickiness, and use your creativity as much as possible to implement soft advertising; 3. Pay attention to the fact that the contact information, avatar, introduction, and links of the accounts are the same, so that the accounts are connected. Each social media account has a previous A circulation; 4. Don’t add friends, like, comment, and post too frequently. Try to use it as a normal and active user, telling the background that it is human operation, not machine operation.