Marketing promotion of dental clinic

#2 1 day personal brand writing camp 13#

? Salespeople must have a special approval for one sentence-"In China, no matter which track you cut, you are a player"!

If there is no shortage of good dentist resources, I believe stomatological hospitals will be as dense as beauty salons and bloom everywhere.

There are several modes of outpatient service:

1. Waiting for him, running a small shop under the signboard of a dentist. This kind is very common, and it will be found near every community. Low cost, low operating investment, or no investment, waiting for guests to come.

? This kind of shop is unwilling to be a market, with low cost, big profit and small development. With the opening of more and more stomatological hospitals, guests will be diverted by other clinics;

2. Chain dental stores with capital investment put in a lot of advertisements to attract guests into the store. This kind of customer acquisition cost is very high, and it is hard to say whether it is profitable or not. Anyway, most dentists who come out to open clinics cannot afford it themselves.

3. Have a stable medical team resources and also run the clinic. This kind of clinic is developing steadily. Many clinics in Invisalign Center and Roma Center can be included in this category.

There are several key points in the development of this outpatient service:

1. Paying attention to the conversion rate of guests, especially the experiential diagnosis and treatment projects such as orthodontics and implantation, can directly improve patients. Almost everyone can grow into a seed user and realize recommendation.

2. Actively access e-commerce channels. Guangzhou, a foreign city, is really not familiar with the famous local dentists. Many people search for Meituan and Ali Health ... If they can dock, they must dock.

3. Pay attention to self-promotion.

4. Let go of your cold figure and blend in with the masses! Salon, community activities, public welfare science popularization ... These cheap and affordable people-friendly activities must be active.

Ok, that's all for today.

I'm Gan Gan, the community operation officer of Stomatological Hospital.

Huangpu