Introduction to vivo corporate culture

Introduction to vivo corporate culture

Vivo is a global mobile Internet smart terminal company, committed to creating smartphones with ultimate photography, fun games, and Hi-Fi music for consumers. product. The star products of the season mainly include vivo X70 series, vivo S12 series, Y76s, etc. Below is an introduction to vivo’s corporate culture that I compiled. Let’s take a look. Introduction to vivo corporate culture Part 1

On September 18, 1995, Guangdong BBK Industrial Electronics Co., Ltd. was established in Chang'an Town, Dongguan. The founder: Duan Yongping. BBK's three major departments

1 Communications department: telephones, vivo smartphones

Second AV department: OPPO, household appliances, DVDs

Third education electronics: point reading machines, tablet learning computers, tutoring machines

1. Vivo brand traceability

“vivo” comes from ancient Latin. In the six hundred years before and after the first year of the Christian era, in order to express their respect for the achievements of heroes such as Caesar and Octavian, the Roman citizens gathered in front of the Senate couldn't help but cheered "Vemel" while throwing flowers, and corresponding words appeared. The adjective case of vivo.

In modern times, with the rise of Italian opera art, people felt that ordinary vocabulary could no longer express their admiration and praise for the works of Verdi, Puccini and others, so vivo was introduced, which gave vivo The meaning of art’s outstanding sense of presence and activity.

In short, vivo is not only "active and full of vitality", but also contains a heartfelt high respect for greatness such as heroes and art. Its original and concise pronunciation is exactly the peculiar syllable produced by people's first reaction when they witness the birth of new life or the occurrence of great things.

2. Definition of vivo brand

vivo’s brand color is sky blue, color value (C100 M20 Y0 K0).

Vivo brand logo

Blue represents eternity in the East, while in the West it represents a well-known family. In the business field, blue represents excellent quality and technology. Sky blue represents nascent hope and symbolizes an era of youthful vitality. Psychologists believe that sky blue is the first choice color to make people relaxed and happy.

The first letter v stands for vigour 'vig, which means "vital and dynamic". Vivo has never concealed its youth. On the contrary, it praises and maintains the pursuit of trends and cherishes youthful vitality. Happy thoughts, because youthful energy is what makes dreams come true.

The second letter i stands for individual indi'vidjul, which means "individual". Vivo not only has the positive spirit of the mainstream, but also firmly acts as an ally of young minds who do not blindly follow. Of course, this is by no means an entertainment era. The pathology of opposition for the sake of opposition in the camp spirit is the resurgence of the production line culture that refuses to participate in the pursuit of perfection and homogeneity under the mainstream value orientation.

The third letter v is victory 'viktri, "success, victory". Enterprising is the excellent bloodline inherited by vivo from BBK. The result is only part of the dream-like enterprising spirit advocated by vivo, so victory is not at the beginning of vivo, nor is it the end, but a measure of the process.

The fourth letter o refers to originality rid'nliti "originality, creativity". Different from individual, originality also declares that vivo is by no means a Dandy school that only emphasizes style but not content. Our wisdom and ability come from truly independent thinking and innovation.

3. Corporate Culture

1. Mission (MISSION)

Provide high-quality products and services to consumers

For employees, create a harmonious and mutually respectful working atmosphere

For business partners, provide a fair, reasonable, reciprocal and mutually beneficial cooperation platform

For shareholders, make their invested capital more than Return on average social income

2. Vision (VISION) to become a healthier and longer-lasting world-class enterprise

3. Core Values ??(CORE VALUES)

1. Duty·Keep a normal mind and insist on doing the right things

And strive to do things correctly

·Duty regulates the attitude of cooperation with others - I do not take advantage of others ·Duty is the attitude of first taking responsibility for oneself when a problem occurs

2. Integrity

Honesty means honesty, no deception and sincerity in the heart. Keeping your word means keeping your promise, keeping your promise and doing what you say

Integrity is a kind of responsibility, criterion and resource. Even if you encounter setbacks and pay a price, you must persevere.

3. Team ·Without team success, there is no personal success.

·Mutual trust, candid communication and integration of individuals into the team

·Respect the value of every employee and take a common vision as the highest goal.

4 Quality

·Quality is a pursuit of excellence, which must meet the needs of customers and be higher than the satisfaction of competitors. ·Quality is a system project that is designed with the concern of all employees and interlocking with each other. ·Continuously improving product quality is not only our value but also our dignity.

5. Continuous learning

·BBK must become a learning company and “continuous learning” is always a spur to the company and its employees. ·Proactively learn, learn from and introduce world-class enterprises Conduct or ongoing best practices to improve and optimize our management and operating systems

·Be clear-headed and never be complacent.

　6 Consumer orientation

·Design products and provide services from the perspective of consumers to avoid making things that consumers seem to like. ·Fully research consumer needs through scientific and rigorous market research. All work must be based on the true needs of consumers. And expand.

·In the daily work within the company, the principle of internal customer orientation must be adhered to. Vivo Corporate Culture Introduction 2

BBK Corporate Culture

Vision. ：Become a healthier and longer-lasting world-class enterprise

Mission: Provide high-quality products and services to consumers;

Create a harmonious and mutually respectful work for employees. Atmosphere;

Provide a fair, reasonable, reciprocal and mutually beneficial cooperation platform for business partners;

Provide shareholders with a return on their invested capital that is higher than the average social return.

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Core values

Duty

Keep a normal mind, insist on doing the right things, and strive to do things correctly

Duties and norms. An attitude of cooperation with others - I don't take advantage of others.

When something goes wrong, I take responsibility for myself first.

Integrity.

Honesty means honesty, no deception, and sincerity in the heart.

Trustworthiness means keeping promises, keeping promises, doing what you say, and trusting others externally, even if you encounter setbacks and pay a price.

Integrity is a kind of responsibility, criterion and resource.

Team

Without the success of the team, there is no personal success.

Trust each other, communicate honestly, integrate individuals into the team, and take the same vision as the highest goal.

Respect the value of every employee. We believe that employees and the company can grow together. This is Our responsibility and pride.

Quality

Quality is designed and is a systematic project that all employees care about and are continuously improved. Product quality is not only our value, but also our dignity.

Continuous learning

BBK must become a learning company, and "continuous learning" is always a spur to the company and its employees.

Proactively learn, learn from and introduce the best practices that have been or are being carried out by world-class enterprises, and improve and optimize our management and operation systems.

Keep your mind fresh, never be complacent, and keep an open mind.

Consumer orientation

Design products and provide services from the perspective of consumers, and avoid making things that consumers seem to like.

Through scientific and rigorous market research, we will fully study the needs of consumers, and all work must be carried out based on the real needs of consumers.

In the daily work within the company, we must adhere to the principle of internal customer orientation.

Quality policy

We must make unremitting progress and climb higher step by step to provide users with fully satisfactory products and services. Our "BBK" brand must be a symbol of high quality.

EHS policy

Comply with laws and regulations, continue to reduce waste and save energy, protect the health and safety of employees, and jointly build a green home;