Design and Production of Posters-What are the steps to make a poster?

How to design promotional posters The design method of promotional posters is:

1, the promotion theme must be prominent. I want to attract people through the characteristics of a product, attractive activities, or the price that has fallen to the bottom. Therefore, before making a poster, the most important thing is to understand what the central idea is, and then show it in the form of enlargement, aggravation and deformation on the screen.

2, the information should not be much, stop here. Under normal circumstances, there will be many detailed rules for "promotional activities", but there should not be too many characters on the poster. Promotion is just a gimmick, as long as the preferential information of the promotion theme is highlighted. If it is a spike class, you can highlight the time; If it is a product category, you can highlight the product.

3, the picture has a sense of hierarchy. In order to consider different levels of content such as the theme and activity rules of the screen, the screen also needs to be divided into different levels.

4. Bold and leave blank. Where do you want others to see most, just leave a blank around the first element. There should also be spaces between words. Compact and difficult to read will make the letters look messy from a distance.

5, the picture is infectious. The purpose of each poster is to show people the content. Most of these "contacts" call on people to take action, such as coming to buy and scanning the code to receive the prize. Unlike web design, it is not easy to call for action on posters.

6. Don't be too naked. I saw a lot of promotional information on the website, all of which were naked dissemination, such as 50% off and 30% off, aimed at users in need. If users have no demand for this thing, then the promoted content will only cause disgust, so they can only use viral and emotional content to attract users.

7. Consider the poster scene. The visual effect of the poster will give people a preconceived feeling. In addition to all kinds of "programmed" copywriting, there is this ghostly gif that quickly attracts people's attention.

How to make supermarket promotional posters 6. 18 will be launched soon. No matter shopping malls or online stores, some promotional labels will be designed to attract people's attention. The label not only indicates the name, specification, model, original price, etc. The goods, but also indicate the activity price, in order to promote consumption. So, how to make this promotional label in barcode printing software? Next, let's take a look at the specific operation steps:

1. Set the label background color.

Click the "Document Settings" button in the toolbar above the barcode printing software to open the document settings dialog box. In Document Settings-Canvas, set the background color and check the print background, and then click OK.

2. Set the title part of the promotion label.

1). Click the button "Draw rectangle with rounded corners" on the left side of the software to draw a rectangular box on the canvas, double-click the rectangular box, set the fill type to "solid color" and the background color to "red" in the graphic properties-Basic, and click OK.

2) Click the "Insert Bitmap Picture" button on the left side of the software to draw a bitmap object on the canvas, double-click the bitmap, click the "+"button in Graphics Properties-Data Source, select "Manual Input" as the data object type, click "Browse" in the lower left corner, and select the picture to be inserted-Open Edit-OK.

3) Click the "Entity A" button on the left side of the software to draw an ordinary text object on the canvas, double-click the ordinary text, click the "Modify" button in the graphic properties-data source to delete the default data, manually enter the information to be added in the status box below, and click Add.

In the text, set the color to white, and then click OK.

4) Click the "Solid A" button on the left to draw ordinary text on the canvas, double-click the ordinary text, click the "Modify" button in the graphic properties-data source to delete the default data, manually enter the information to be added in the status box below, and click Edit.

In Basic, set the fill type to "solid color" and the background color to white. Set the alignment under the text window, such as left alignment, right alignment, center alignment, etc. ). Take center alignment as an example.

3. Set the main contents of the promotional product label.

First, refer to step 2- 1), draw a rectangular box, and set the fill type as solid, the background color as white, the line thickness as 0, and the rounded corners as 2 in "Graphic Properties-Data Source", as shown in the figure:

Secondly, ordinary text objects are used in the white rectangular box to add commodity attributes: commodity name, model, specification, original price and activity price. The drawing method of ordinary characters is as shown in 2-3), which will not be described here.

To draw a line, click the "Line Segment" button on the left side of the software, and hold down the shift key to draw a line on the canvas, as shown:

4. Set the activity price filling position

Click the "Drawing" button in the toolbar above the software, select "Vector Text" from the drawing drop-down list, draw vector text in the rectangular box, double-click the vector text, set the font type as Haettenschweiler and the font size as No.26 in the "Graphics Properties-Text" window, and then click "Modify" in the "Data Source" to delete the default data. In the status box below, click Manual.

In Basic, the filling background color is white and the thickness is 0.2. Click OK.

After setting, you can click the "Print Preview" button in the toolbar above the software to see the preview effect. If there is no problem with the preview, you can connect a printer to print.

What are the steps to make a poster? To make a beautiful poster, we must first make clear the theme of the poster and collect relevant pictures and text materials according to the theme. Determine the content of the products or activities to be promoted in the poster, and draw up the propaganda slogan or introduction to prepare for the production of the poster.

After selecting the material according to the determined topic, it is necessary to sort out and modify the material and apply it to the poster. The first is the design of the poster background. Depending on the theme, if the theme is related to "Silent Night", the background color can be blue, or it can be a pattern background related to night. Making the background tangent to the theme is the key to making a beautiful poster.

According to the layout requirements, the text should be typeset first. Put the text to be introduced in the corresponding layout and change the font according to the overall style of the poster. Pop font is a commonly used font in poster making, which is relatively easy without changing the shape of the font itself, and is suitable for making posters from the perspective of aesthetics and rigor. After designing the font, read it carefully to avoid unnecessary mistakes and language diseases.

After the text is typeset, the picture should be typeset. Paste the picture into the corresponding layout area. The pasted picture should be clear and beautiful, and the color should not conflict with the background color. After pasting, the size of the picture should be modified to adapt to the size of the whole layout and the text on the layout, so as to maintain the coordination between the two.

After the background, text and pictures are done, a poster is basically completed. But in order to make the poster more beautiful, it should be adjusted according to the effect reflected by the whole poster. When adjusting, try to enrich the content of the poster, adjust the color matching of the poster and highlight the eye-catching point of the poster. After adjustment, design an attractive theme for the poster and put the theme in the layout. The font of the topic should be the most eye-catching and the color should be the most prominent.