Insurance competitive environment analysis

Lecture 3: Occupational Environment Analysis

The so-called occupational environment analysis is to clearly understand the development status, technical content, social status, and future development trends of the chosen occupation in the social environment. wait. The requirements for occupational environment analysis are to clarify the requirements, impact and role of the occupational environment on career development through occupational environment analysis, and to measure, evaluate and respond to various influencing factors. What are the current hot careers that you are paying attention to? What are the development prospects? What impact will social development trends have on your chosen career? What are the requirements? In general, occupational environment analysis includes two major aspects: social environment analysis and organizational (enterprise) environment analysis.

1. Social environment analysis

The so-called social environment analysis is the analysis of macro factors such as the social and political environment, economic environment, legal environment, scientific and technological environment, and cultural environment in which we live. . The social environment has a significant impact on our career and even life development. Through the analysis of the social environment at three levels: international, domestic and local, we can understand and recognize the politics, economy, science and technology, culture, legal construction, policy requirements and development direction of the international, domestic and local regions, so as to better understand Actively pursue various development opportunities.

Generally speaking, we are now facing a very good macro environment, with social stability, political stability, rapid economic development and integration with global integration, continuous improvement of legal system, cultural prosperity and freedom, cutting-edge technology, High and new technologies are advancing by leaps and bounds. Therefore, under this general premise, we need to pay special attention to changes in the professional environment.

According to predictions from my country's authoritative departments, with the development of my country's economy and society and the advancement of science and technology, the demand for specialized talents will change significantly in the next few years. There are mainly the following 10 categories of urgently needed talents and promising occupations.

(1) High-tech talents

The rise of high-tech, represented by electronic technology, bioengineering, aerospace technology, ocean utilization, new energy, and new materials, is a group of The result of research and development of high-tech talents. In order for any contemporary country to take a dominant position in the high-tech field, it must have a considerable number of outstanding scientists, and the average age of the team of scientists must be as close to the "optimal age zone" as possible.

According to authoritative surveys and statistics, the optimal age peak for major scientific discoveries is 37 years old, and the optimal age range is 25 to 45 years old. It can be seen that the focus of competition for high-tech talents is young scientists. At present, our country has implemented the "Yangtze River Scholars Award Program", whose purpose is to enable top-notch young and middle-aged talents to stand out.

High-tech related majors in colleges and universities include electronic science and technology, software engineering, ocean science, ocean technology, materials physics, materials chemistry, polymer materials and engineering, thermal energy and power engineering, and nuclear engineering. and nuclear technology, aircraft design and engineering, aircraft power engineering, aircraft manufacturing engineering, aircraft environment and life support engineering, etc.

(2) Information technology talents

The accumulation and dissemination of information are the basis for the progress of human civilization. Today, with screens crisscrossing the east, west, north, south, the Internet, and across continents and oceans, we have strongly felt the charm of the information age. Information has become mankind's greatest resource and wealth.

The information service industry has a development history of more than 20 years in China, but the number of employees is not large. In recent years, the information service industry has developed rapidly. At the end of the 20th century, there were more than 80,000 information service companies nationwide and more than 1.1 million people. By 2010, the number of personnel required to engage in information services in my country will reach 7 million to 9 million. By 2020, our country will build the world's largest information service network.

Information technology-related majors in colleges and universities include electronic information science and technology, computer science and technology, microelectronics, optical information science and technology, electronic information engineering, communication engineering, etc.

(3) Mechatronics professionals

Mechatronics is the main trend in the development of machinery industry technology and products in the world today, and it is also the only way for the development of my country's machinery industry. However, the knowledge structure of my country's existing mechanical professionals is extremely inconsistent with the development of today's machinery industry. Those majoring in mechanics know less about electronics and automatic control technology; those majoring in electronics don't have much knowledge of mechanical expertise and cannot organically combine mechanics and electronics. In the 21st century with fierce competition in science and technology, for the more than 400,000 enterprises in my country's machinery industry, mechatronics professionals are the "fresh blood" that ensures their survival.

Majors related to mechatronics in colleges and universities include mechanical design, manufacturing and automation, material forming and control engineering, process equipment and control engineering, automation, electrical engineering and automation, etc.

(4) Agricultural science and technology talents

Using 7% of the world’s arable land to feed 22% of the world’s population, this is the current status of China’s agriculture. The population is increasing, but the cultivated land is decreasing. What the Chinese people will eat in the future has become a major issue of common concern at home and abroad.

To this end, agricultural scientists have put forward new ideas for developing my country's agriculture, relying on modern science and technology to cultivate professional and technical talents. Therefore, the agricultural science and technology talents needed in the 21st century are not hundreds of thousands, but millions. The professional categories of talents required include not only the traditional agriculture, forestry, animal husbandry, and animal husbandry majors, but also a large number of modern new majors such as bioengineering and marine aquaculture.

Majors and occupations related to agricultural science and technology include: agronomy, horticulture, plant protection, tea science, grass science, forestry, forest resource protection and recreation, wildlife and nature reserve management, animal science, Sericulture, animal medicine, aquaculture, marine fishery science and technology, etc.

(5) Environmental protection technical talents

As soon as my country’s environmental protection industry was born, it has become a powerful force on the economic stage. At present, the serious shortage of environmental protection technical talents is one of the main problems in the industry. According to authoritative statistics, there are about 70,000 people working in my country's environmental protection industry, including more than 40,000 technical personnel. Among professional and technical personnel, there are nearly 2,000 with senior professional titles and more than 10,000 with intermediate professional titles. According to incomplete statistics from relevant departments, my country's annual economic losses due to pollution are about 200 billion yuan, accounting for 10% of the gross national product. For every 100 million yuan of output value added in the upper reaches of the Yangtze River, the downstream will lose 1 billion yuan. It can be seen that the existing environmental protection technology talents are difficult to adapt to the development needs of the national economy, and our country is in urgent need of a large number of environmental protection technology talents.

Majors related to environmental protection technology include environmental science, environmental engineering, ecology, gardening, soil and water conservation and desertification prevention, agricultural resources and environment, etc.

(6) Bioengineering research and development talents

The 21st century is the century of biology, genetic genes, cloning technology, biochips, genetic drugs, gene therapy, these high technologies , the continuous development of new discoveries has made biological science's influence on society and various fields of science and technology increasingly profound. Modern biology has become a well-deserved contemporary "central science".

As we all know, biotechnology is the most active and exciting cutting-edge science in the world, and it has great economic prospects in the fields of industry, agriculture, medicine, and environmental protection. The development of biotechnology can not only provide new industries for mankind, but also play an important role in solving the three major crises of food, energy and environment faced by mankind. Therefore, in recent decades, industrially developed countries have been vigorously developing biotechnology and cultivating and recruiting biotechnology talents.

Majors related to bioengineering research and development include biological science, biotechnology, bioinformatics, bioinformation technology, biochemistry and molecular biology, etc.

(7) International economic and trade talents

In the world economy, international marketing is one of the key factors for the survival of enterprises, which requires economic and trade personnel to not only have the listening, The foreign language ability of speaking, writing and translating should also be understood by international foreign trade knowledge, international trade negotiation regulations and international economic laws, marketing technology, basic product expertise, etc. At present, my country's international economic and trade talents are seriously insufficient in quantity, and there are not many who meet the requirements for international trade talents in terms of business and quality. In the 21st century, with the development of the information society, the emergence of the global village, and the construction of the information highway, trade with foreign countries will further increase. Therefore, cultivating international economic and trade talents in large quantities has become an important task facing our country’s talent cultivation work.

Majors related to international economics and trade include economics, international economics and trade, finance, career planning and management finance, etc.

(8) Lawyer talents

With the development of society and the improvement of the legal system, people’s legal awareness continues to increase. Companies not only hope to have excellent legal consultants to help companies earn For more profits, individuals also need private lawyers to protect their legal rights. Therefore, the social demand for lawyer talents is also increasing.

However, our country is currently very short of lawyer talents. According to incomplete statistics, there are currently less than 20,000 full-time lawyers qualified as lawyers in our country, and there are only two lawyers per 100,000 people on average. Both quantity and quality are far from being able to adapt to society. needs. If we calculate that one lawyer is needed for every 10,000 people, our population of more than one billion will need more than 1 million lawyers. Therefore, the future employment prospects for lawyer talents are very promising.

The essence of market economy is the rule of law economy, and the core of political civilization is the rule of law civilization. Governing the country in accordance with the law and building a socialist country under the rule of law are inevitable requirements of the market economy and the basic strategy for governing the country and ensuring peace of the country. The comprehensive practice of the rule of law requires the guidance of advanced and mature legal theories. The legal discipline has broad development space and bright prospects. Legal professionals can work in departments such as trial, prosecution, judicial administration, lawyers, and public security, and can also engage in legislation. , legal education, legal research, administrative management and legal consultant work for companies and enterprises.

(9) Actuaries in the Insurance Industry

"Actuaries" can be called the "elites" of the insurance industry. They are mathematicians, statisticians, economists and investment scientists. Senior talents in the insurance industry must not only possess specialized knowledge of the insurance industry, but also have the ability to predict future development directions. my country's insurance law stipulates that operating an insurance company must employ an actuary recognized by the financial regulatory department. According to the Insurance Society of China, there are currently only a few dozen actuaries in the strict sense among the 1.2 billion Chinese people. This situation is obviously unable to meet the needs of the rapid development of my country's insurance industry. It is predicted that in the next few years, the market demand for actuaries in my country will be around 4,000.

Insurance professional actuaries need to have a good foundation in mathematics, economics and foreign languages, master the basic theories and basic skills for actuarial work, and be familiar with actuarial technology and quantitative analysis of economic activities. In foreign insurance companies, actuaries are the absolute core of all businesses, especially product design. Actuaries are involved in almost every department of the insurance company. Our country's insurance market is in its infancy, and the investment philosophy of domestic consumers is very different from that of foreign countries. Therefore, "foreign" actuaries do not understand China's market environment very well and are not suitable for China's national conditions. Local actuaries are familiar with national conditions and understand the market, which can help develop marketable products. Domestic insurance regulatory commissions, major insurance companies, universities, foreign-funded insurance institutions that have been approved to open, joint venture insurance institutions, the Ministry of Social Security, the Ministry of Civil Affairs, The Ministry of Finance, the banking system and other units have great interest in actuarial talents.

(10) Logistics professional management talents

As a logistics industry alongside energy and information flow, it is the third source of profit after labor and logistics resources. According to relevant forecasts, global express delivery turnover alone will grow from US$35 billion in 1996 to US$285 billion in 2016. After my country joins the WTO, the logistics industry will become an important part of our economy. At the same time, the competitive pressure faced by logistics and related enterprises has increased dramatically. In the field of logistics, the gap between my country and developed countries is not only the gap in capital and technology, but more importantly, the gap in knowledge, concepts and talents. For example, there are currently more than 10 million domestic enterprises, but only 10,000 have truly integrated enterprise management processes using modern logistics management methods. Talent is the key to good logistics. In the talent development professional catalog promulgated by Shanghai for the first time last year, modern logistics talents have been listed as one of the 13 types of scarce talents that are urgently needed to be introduced. In recent years, mid-to-high-level logistics professionals who have a business background, understand logistics management, and have solid English listening, speaking, reading and writing skills have been rapidly becoming popular. There has even been a situation where "with an annual salary of 20,000 to 30,000 yuan, there is no vacant position for logistics talents." . In the next three to five years, a large number of professional logistics talents will need to be cultivated and introduced, so the employment prospects of logistics professionals are very promising. Including logistics systematic management talents and logistics enterprise operation and management talents, professional operating talents in import and export trade business, intermediary talents familiar with domestic import and export market business, e-commerce logistics talents and logistics software development and design talents, business negotiation representatives, foreign language talents, etc. .

2. Organizational (enterprise) environment analysis

Carrying out a comprehensive organizational environment analysis is the core of our "knowing the enemy". After all, the organization (enterprise) you choose will be related to you. closely related. Moreover, during the interview process, examiners generally appreciate those who are interested in the industry and the company.

Organizational environment analysis includes industry environment analysis and corporate environment analysis.

(1) Industry environment analysis

Industry environment analysis includes environmental analysis of the target industry that you are currently engaged in or plan to engage in. The content should include the development status of the industry, the impact of major international and domestic events on the industry, the current advantages and problems of the industry, industry development trends, etc.

Industry is different from occupation. Industry is a collection of enterprises. An industry can only be formed when a certain number of companies engaged in the production and sales of similar products or companies providing similar services reach a certain number. For example, the home appliance industry includes several companies that produce different types of specific products such as televisions, air conditioners, refrigerators, and washing machines. Within the same industry, one can pursue different careers. For example, if you are in the insurance industry, you can be an insurance salesperson or a human resources manager.

When analyzing the industry environment, it must be combined with the development trends of the social environment. Due to the rapid development of science and technology, some industries will gradually shrink and die like the setting sun; many sunrise industries with great development prospects will continue to emerge and develop. At the same time, we must also pay attention to the impact of national policies and understand whether the country supports, encourages and guides a certain industry, or whether it restricts, controls and restricts it. Try to choose those industries with promising prospects and large room for development. For example, in recent years, our country has paid close attention to environmental protection, implemented sustainable development strategies, protected biodiversity, controlled the use of chemicals in agricultural production, developed "green food", etc., making the environmental protection industry full of vitality like a rising sun. This has led to the rapid development of industries such as environmental protection equipment production and environmental protection technology consulting, providing a large number of jobs. At this time, if you do not understand the situation and blindly seek employment in industries with serious pollution consequences for the sake of temporary benefits, it will definitely cause serious adverse consequences for your career.

(2) Organizational (enterprise) environment analysis

Organizational (enterprise) environment analysis is particularly important. When individuals choose an organization (enterprise), it is necessary to use all channels available to the individual. For example, they can learn about the details of the organization (enterprise's) products and services and in-depth financial information through news clues from the news publication organization where the company is located. Economic status; through relevant books and corporate development history, various local business activities, and details of awards won by corporate figures, you can also learn information that can be used for reference; in addition, the homepages on the company's website that introduce the company's values ??will also reveal some companies Cultural clues; at least you can fully understand and consider various factors through the conversation materials and knowledge background during visits or interviews.

Corporate environment analysis includes: Is the employer’s reputation and image good? What is the strength of the organization (enterprise)? What is its status, current situation and development prospects in this industry? What are the market conditions you are facing? What are the prospects for the development of products and services in the market? What jobs are available and are they suitable for you? Are there any good training opportunities? What about business leaders? What is the company's management system? Is it advanced and enlightened? Is the corporate culture consistent with your own? Whether the welfare benefits are complete and several other aspects. Specifically, it includes the following three aspects:

1. Enterprise strength

What is the status and reputation of the enterprise in society? What are the company's current products, services and activities? What are the areas of development for the company? What are the development prospects? What are the strategic goals? Are the technical capabilities and facilities advanced? Are you highly competitive in this industry? Is it development and expansion, or is it retrogression and retrenchment, leaving us in a position where we will soon be annexed? Who are the competitors? What is the current financial situation of the company? We need to carefully observe whether it is really "getting bigger" and "strengthening", or is it just a shell of nothing? Does it have long-term vitality? What is the organizational structure of the company? Is it flat or hierarchical? etc.

2. Business leaders

The ambition and ability of the main leaders of the company are the decisive factors for the development of the company. And a large part of your personal luck in the workplace comes from your boss. Many successful large companies have an outstanding entrepreneur at the helm. Of course, firing the boss is also a common dish in the workplace.

Therefore, we need to understand whether the main leaders of the company really want to do a good job, or do they want to gain fame and fortune? Is the management advanced and enlightened? Is he capable enough to lead his employees to break new ground? Does he have strategic vision and measures? Does he respect his employees?

3. Corporate culture and corporate system

In addition to good benefits, attractive salaries, comfortable working environment and excellent management, excellent companies will also create positive A good corporate culture makes employees feel happy and respected, and makes employees work more creatively. The key to whether employees and enterprises cooperate well lies in corporate culture. Therefore, it is crucial to choose what kind of corporate culture atmosphere makes you feel most comfortable when applying for a job.

Enterprise systems cover a wide range of areas, including management systems, employment systems, training systems, etc. Try to understand this information as much as possible, understand the characteristics and development trends of the enterprise's organizational structure, and analyze the impact of this arrangement on What impact may it have on your future? Pay special attention to the company's employment system, whether it can provide education and training opportunities, and what are the conditions? Is it possible for you to hold a more senior position or assume greater responsibility in this company in the future? How much room is there for personal improvement? Is it based on ability or years of experience? What are the company's standard working hours? Is it fixed or flexible? Of course, you also need to consider how the salary and benefits provided by the company compare with other companies in the industry?

In short, through the above analysis, you should get a clear clue to determine whether your career has enough room for development in this company, and measure the possibility that your goals can be achieved in this company. .

3. Career expectations

There is no doubt that everyone has his or her own career dream. This dream will guide every decision you make. When people look forward to their future careers, they should not make hasty decisions just to follow fashion. Instead, they must first do introspection and figure out what will bring you the greatest satisfaction and happiness. Everyone wants to have a good job, but everyone’s understanding and definition of what a good job is is different. After all, everyone has differences in interests, hobbies, experiences, abilities, family background, education, environment, economic status, religious beliefs, etc., which all significantly affect job seekers’ pursuit and expectations of careers. . Career expectations determine people's expressions, motivations, and goals for job search.

The so-called career expectations refer to an individual’s desire and yearning for a certain career. Ever since human society has had careers, people have had career expectations. With the development of society, the continuous differentiation of occupations and the emergence of new occupations, people's career expectations have become diversified.

Career expectations are complex and diverse, but in real life, not all career expectations can become reality. Whether a person's career expectations can become reality mainly depends on whether they are reasonable. The choice of any career must be restricted by social needs, one's own quality and other social factors. Research shows that many embarrassing situations for job seekers are caused by some mental misunderstandings. Most people don't know what they really want, but choose the path in front of them or adopt the opinions of relatives and friends around them; some people know what they want to do, but often don't know how to achieve it. dreams; others are afraid of failure and dare not pursue the career they really want to do. Even those who appear to be successful on the surface sometimes realize that their professional selves are far from their true selves, and they often feel out of place in their lives. It took the philosopher Charles Handy many years to figure out what he really wanted. He wrote in the book "Future of Work": "In the first half of my life, I spent a lot of effort trying to become another person. When I was in middle school, I wanted to be a great athlete; In college, I wanted to be a well-respected socialite; after graduating from college, I worked hard to be a successful businessman; and later, I became the director of a company. But I soon discovered that in any of the above situations. The knowledge that I wasn't going to succeed in either identity didn't stop me from trying again and again, and I became extremely frustrated with myself. The problem was that I was trying to be someone else, but I was neglecting the person I could be. . I just followed the trends and conventions of the times, measured success by money and status, and worked hard to climb the social ladder defined by others. In the process, I accumulated material materials and established interpersonal relationships, without making any effort to express my own feelings. ideas and personality.

Handy summed up the thoughts of many people. History is full of countless such stories: someone changed their career direction and realized their true dream due to a moment of epiphany. Therefore, people in the process of career choice , you should be realistic and have an objective and scientific analysis of your career expectations. In the job search practice, you should especially prevent and eliminate all kinds of unreasonable career expectations, based on your professional expertise, personal quality advantages and objective social needs. Determine reasonable career expectations

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