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Red label slogan
The same is true of cars. A car consists of thousands of parts. Different models have different performances in appearance, interior, space and sound insulation. In addition, they also have a variety of configurations, and the power and experience of different configurations are different, such as stereo, headlights and so on. It is actually more complicated to separate a functional configuration and combine the price.
For the above reasons, it is actually difficult for us to judge the quality of a car. People often say that "good cars" only perform better in their more important aspects, such as driving texture and fuel consumption.
In the impression of many people, Civic is a "good car" or even a "magic car" because it has the appearance of sports, precise steering and abundant power. It is a sporty and interesting car with a price of about 654.38+0.5 million yuan, but at the same time, its performance in interior, paint and sound insulation is completely different from that of some domestic cars. If these aspects are used as evaluation criteria, it
No one is perfect, and the car is never finished. Many schools have the slogan of "all-round development of morality, intelligence, physique, beauty and labor". All-round development is true, but no one can be strong in all aspects, and all aspects are generally outstanding in one aspect. I believe that most smart people will pursue the latter.
Since Honda can rank among the top 500 cars in the world, its decision makers are obviously smart. Although they knew that China people didn't like hatchbacks, they decided to give it a try. After all, the hatchback "sports car" has inherent advantages, and the hatchback Civic has also left the impression of "joint venture compact sports car" for Chinese people. This is a more "sporty" hatchback Civic, which is also the original intention of entering China.
The reason why hatchbacks are more sporty is that hatchbacks are usually shorter than car bodies, and Civic is an obvious example. Civic hatchback version (4517mm) is shorter than sedan version (4658mm) 14 1 mm. Although the wheelbase of the two cars is the same (2700 mm), the more compact body makes the rear of the hatchback Civic follow better, which is not obvious in daily driving experience, but it will appear in more intense driving environment.
In addition, which of the two cars is more sporty is also intuitively reflected in the appearance. The exterior part of the hatchback Civic not only uses more blackening elements, but also adds a front fog light grille and changes the lower air inlet into a honeycomb design, which has stronger visual impact. It seems that it will be more ruthless than the Civic.
At the same time, the hatchback version has added two small spoilers, which can theoretically better comb the airflow passing through the roof and the side of the car to increase the downforce, but whether it is effective or not needs to be seen in the driving state such as high-speed cornering. At the same time, the lower enclosure of the hatchback Civic is obviously more moving, and the exhaust with double outlets in the middle is obviously much more attractive than the exhaust with single outlet in the car.
These are two main reasons why the hatchback Civic has more physical vitality, and there is also a "psychological" reason: do you like the type? r .
The same hatchback hatchback shape, Dongfeng Honda's hatchback Civic and domestic Civic performance version models have not been officially introduced? R maintains a fairly high similarity in the overall modeling, although it is not like Type? R's exaggerated tail wing and hub, the kit should also be low-key, but it has a good basis for modification, and even the exhaust is centered, just type? R needs more pipes, just change the tail section.
And the types of red label and red head machine? There is no doubt that R is attractive to Honda powder. Many people can't afford the real thing imported in parallel, and the price of this kind of car is only about one-sixth of that of the "Oriental model".
However, type? R also has a feature: manual gearbox. Yes, in this era of automatic gearbox, manual gearbox is becoming more and more scarce, so that only manual gearbox has become the feature of the model.
At present, the models using manual transmission are either very cheap or some entry-level or special models. For example, there are eight Civic cars in Dongben, only one of which is a manual gearbox, that is, the entry-level model of 1.5T, and the guide price is 129900.
However, the hatchback Civic just listed is different. It has four models, of which there is only one manual gear, but only one model is more expensive than it in sales price, and its guide price is 159900.
Children all know that there is a difference of 3 between 12.99 and 15.99, which is not much difference, but if the unit behind 3 is 1 10,000, and this 30,000 is the difference between a hatchback version and a sedan version with a price of 65,438+10,000, it is a bit big. After all, 30 thousand is close to one-fifth of the car price.
The reason for this result is actually very simple. The hatchback manual transmission model is much higher than the sedan manual transmission model. Of course, under the premise of similar configuration, the hatchback automatic gearbox is slightly more expensive than the sedan automatic gearbox, which is not "selling feelings" in Dongben.
However, this still has some impact on consumers. After all, if you choose a hatchback, is there a type? There should be a lot of R plots, and the price of 159900 is obviously a bit expensive for some people (such as me). If the hatchback Civic also introduces a cheaper model with lower configuration, I believe the audience will be wider. In fact, there is little difference between the hatchback version and the sedan version of Civic in daily driving, but it is obviously a better choice for those Honda powder or consumers who pursue individuality.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.
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