What does VI design knowledge contain?

The basic elements of enterprise VI design include enterprise name, enterprise logo, enterprise standard font, enterprise standard color, enterprise logo pattern, enterprise slogan and enterprise special printing font. Let's introduce them to you respectively.

I. Name of the enterprise

Corporate name is the basic display of corporate image. In VI design, corporate nature, corporate spirit, business philosophy and corporate image are highlighted mainly through the expression of words.

Second, the corporate logo

Corporate identity is the organic combination and unification of external symbols of corporate image and visual identity symbols of corporate image, which can display the business philosophy, corporate spirit and corporate culture of the enterprise through concise and vivid image design, and better display the good social brand image of the enterprise.

Third, the enterprise standard font

Enterprise standard fonts, including font design and corresponding combination design, are planned and designed according to the basic elements such as enterprise name, enterprise logo and enterprise nature, forming a combination that conforms to aesthetic laws, is generous, eye-catching, simple and easy to remember, and has a unique style, and is displayed to the public as a whole, reflecting the serious and rigorous enterprise spirit and business philosophy of the enterprise, giving people a beautiful visual experience, thus enhancing the rigor and reliability of the enterprise image.

Fourth, the enterprise standard color

Enterprise standard color is the standard color used to symbolize enterprise spirit and enterprise concept. By correctly applying the standard color specified in the VI design of enterprises, the industrial nature of enterprises can be reflected and the corporate image can be effectively distinguished; It can fully display the business philosophy, enterprise spirit and positive and optimistic spirit of the enterprise, improve the awareness of the enterprise in the public, and thus play a role in promoting the corporate image.

Verb (abbreviation of verb) is the symbolic mode of enterprise.

In order to cooperate with the basic elements of enterprise VI design to be widely used in various media, it is necessary to design patterns that can symbolize the spiritual concept of the enterprise internally, make it more complete and full in practical sense, more visually expressive and impactful in visual expression, and better enhance the publicity of the excellent image of the enterprise. This pattern is called corporate logo pattern.

Six, enterprise slogan slogan

Refine and summarize the business philosophy, form a propaganda slogan based on the business philosophy, reflect the positive entrepreneurial spirit of the enterprise, and encourage employees to make continuous efforts for the rapid development of the enterprise.

Seven, enterprise-specific printing fonts

The special printing fonts for enterprises mainly include the special printing fonts for titles and texts of newspapers, magazines, posters and other different media used for corporate image promotion, and the special fonts are uniformly designed and stipulated.