What do novice civilized cosmetics stores need to pay attention to?

Novice Hua Kai cosmetics store can follow the following five principles and methods as a reference:

(1) Display point principle: Only a good display method can make customers understand the products more intuitively and buy their favorite products. The so-called good display point should be to put the products in the main direction, and reasonable color matching is also very important, so as to effectively increase sales.

(2) Profit principle: Before displaying cosmetics, we should consider whether this product is easy to sell, how profitable this product is, how much inventory it has, and other factors, and use a better location in the store to display more goods in the warehouse to reduce the pressure on the warehouse.

(3) Attraction principle: Consumers have herd mentality and are easily attracted by products with high sales volume. The principle of attraction can also be used in the display of cosmetics. Novice Hua Kai Cosmetics Store must learn how to fight a good price war and carefully build brand products, so that the display will be effective.

(4) Commodity collocation principle: The collocation principle is easy to understand, just as consumers buy a satisfactory dress and want to buy a pair of suitable pants, and they can also use their thoughts when displaying cosmetics to improve the joint promotion when recommending products. A concept of clothing display can be introduced here. Individual goods on the shelf can be matched in many ways, and matching discount prices can also be introduced.

This will help to increase sales, pay attention to the optimization of product collocation, recommend suitable products for customers with different skin types, divide the store shelves into functional areas, so that customers can easily find suitable products according to their own needs, and put two products with good collocation effect together, so as to save customers shopping time.

(5) The principle of being clear at a glance: In the display of goods, customers' consumption habits should be considered, and the display of goods should be conspicuous and eye-catching, so that customers have more desire to buy, and customers can understand the products more intuitively and increase the impression points for the store.

Extended data:

If you want to open a cosmetics store, you must also know the knowledge of cosmetics, at least know the steps of makeup, which high-end cosmetics brands are available in the market, and what percentage of gross profit is there. It is best to know the sales skills and business strategies of cosmetics stores, and know how to classify and sell products to get more profits. General cosmetics stores are mid-range brands, but there are already chain stores in big shopping malls that act as agents for cosmetics of big brands, but the prices of cosmetics inside are similar to those of counters, and there is not much competitive advantage.

It's best to join a chain of cosmetics in Hua Kai, because there are so many fakes and parallel imports in the market that you can't recognize them at all. If customers find it is a fake, there is basically no room for this cosmetics store to turn over. The advantage of joining is direct supply from the brand headquarters, because they have the direct agency rights of various cosmetic brands, which reduces the risk of starting a business.

The main channels of cosmetics stores are large supermarkets and supermarket specialty stores. Shopping mall stores attract high-end consumer groups. Cosmetic products in large supermarkets are all-inclusive and can meet the needs of consumers.

However, the success of cosmetics stores still depends on unique business ideas, especially when the products in their own stores are not competitive. Providing good service to customers may be another marketing strategy, because most consumers sell cosmetics not only by brand, but also by effect. If the brand is not outstanding but the makeup effect is good, they are willing to buy it, so the service staff in their shop must be professional and enthusiastic.

When choosing the location of your own cosmetics store, you must pay attention to whether there are similar cosmetics stores within two kilometers, because it is not a necessity, and one or two more stores covering repeat customers will greatly narrow your profit range.