What is the secret of the popularity of folding umbrellas?

The "World Party" company has always emphasized the "design" of umbrellas and regarded them as a "fashionable commodity". Recently, folding umbrellas with beautiful umbrella bags are quite popular. The main target group of this kind of folding umbrella is young women in Japan. It aims to awaken young women's consciousness of "enjoying life" and let them go to work happily in rainy days. Although this kind of folding umbrella is made in China, most local umbrellas are cheap and simple in design, and there are few umbrellas with rich functions and exquisite designs like Japan, so Japanese folding umbrellas are very popular.

Jun Nakamura, president of the World Party, also said, "In the past, women in China were not the main target, but with the shrinking of the domestic market, more attention will be paid to the China market in the future."

Pay attention to China tourists.

In the evening, there are more and more guests in the shop. Tourists from China keep coming into the shops. Everyone is absorbed in choosing their favorite umbrellas, and some people take photos with their mobile phones and send them to friends in China for advice. Japanese folding umbrellas are light and strong, but the folding method is complicated, so the Chinese slogan "Please give the opened umbrella to the clerk" is posted outside the store.

In the past, "explosive buying" occurred in the field of home appliances. Recently, this kind of commodity that adds fun to ordinary life has gradually gathered popularity. In the future, the commercial war to attract inbound tourists will intensify.