How do Taobao stores rank high?

We all know that Taobao shops are mixed up now. If our store is not at the front of the search, it will not be found by customers, let alone have income, and only when it is at the front will there be a chance to make a deal. Today, I will explain to you how Taobao stores rank high.

How to rank Taobao stores first checks the relevance of baby, including price, title, main picture, category, attribute, and the proportion of store category to baby category. Baby has no false transactions, no violation records, no repeated distribution, no SKU violations and other illegal products. The selection of high-quality shops, such as small bags, no reason for 7 days, other consumer protection, Alipay utilization rate and other factors, baby sales, baby conversion rate, baby dynamic rating, baby useful collection, Wangwang online time, etc., the closer to the shelf, the higher the weight of the baby, so if you choose the baby recommended by the seller to visit the peak, you must make good use of the window recommendation function to recommend the key baby and the baby to be removed.

How to improve the sales of Taobao stores 1 and the reasons for keyword layout?

Because of the explosion trend of Taobao, the traffic will be fragmented, which is beneficial to the realization of traffic on the one hand and the activity of the platform on the other.

There are two main ways of fragmentation: keyword allocation and shelf time allocation.

So how do you fragment the traffic through keywords?

In the explosion era, if a product has high popularity and high sales, then the search engine will give it more free natural search traffic. This baby may have a lot of keywords that can bring traffic, and the weight is not bad. In other words, he can rank first for any word.

But what about now? In order to achieve fragmentation, I only give you 20 words that can bring traffic, and I want to assign the weight to other babies for other words, so that more babies can appear in front of consumers and have the opportunity to be discovered. In fact, this means that under normal circumstances, your baby only has a limited number of keywords with high weight, which can bring you free natural search traffic.

So you need to consider the layout of keywords. After all, the number of keywords is limited. We need to match different keywords for different babies, and pay attention to optimization, so that the natural flow of each baby is equal.

2. What are the layout keywords and what are their functions?

Every successful person is an accumulation of details. I started as a small seller myself, and then I contacted many small sellers, so I prefer to care about these details. After a long period of practice, we found that the layout of keywords mainly consists of three parts:

(1) The process of arranging subject words

Of course, we must first understand several issues:

What is the subject used for?

If you want to define the subject, you can say: the word that is most likely to bring you the most traffic in the future and best represent the baby's core attributes. Then when we lay out the topic, the first thing that comes to mind is that it must be closely related to our baby. Then, according to the formula of sales weighted index, we all know that in order to highlight the weight of the theme, there should be many long tail words around the weighted theme. Therefore, keywords also play a very important role: they are used to select the long tail keywords of gold.

Why is the theme of baby generally unique?

As I said before, traffic is fragmented, and there won't be too many words for you. Usually there is only one core word, especially in the highly competitive category. Maybe most of the traffic in your title is brought by one or two words, which are your title keywords. Most importantly, if there are too many subject words, it is also a problem to choose long tail words. So we suggest that under normal circumstances, the subject of the baby title is unique (note: I have always stressed that it is under normal circumstances, because special circumstances will be discussed later)

Must the subject be a short word?

Of course not! If your store has a poor foundation, such as a new store, even secondary words are big words for you in more competitive categories. At this time, in order to avoid too fierce competition, you can use secondary words as the subject. For example, selling dresses, you can use "sleeveless dresses" and "floral dresses" as the theme.

Which words are suitable as subject words?

There are the following categories that are suitable for keywords. Product words: Tieguanyin, Lycium barbarum, mouse; Category words: dresses, high heels (of course, sometimes product words and category words are the same); Functional attribute words: weight loss, whitening and freckle removal; Brand words: Daphne, Nike, Midea, etc.

What is the criterion for judging the subject?

What is the criterion for judging the subject? It also depends on your store foundation, especially if the store foundation is good, it is very simple, just look at those with high search popularity. But what if your store has a poor foundation? You should comprehensively consider the competitiveness of the discipline, such as the paid conversion rate. After understanding the above problems, we basically know that the process of arranging subjects is actually the process of classifying babies, but the basis of this classification is "can belong to the same subject." When you meet, there will be specific methods to tell you how to classify the treasures in the store according to the specific situation of the category and the store, that is, how to arrange the subject words.

(2) the process of arranging long tail words

The process of arranging long-tail words is actually to distribute the golden long-tail keywords selected by us according to the data to different babies evenly according to the assigned subject words, and determine the golden long-tail keywords to be promoted by each baby according to the calculation results of competitiveness. The problems involved here are mainly: how to choose long-tailed words and how to layout them. This will be mentioned in a later article. I hope everyone can pay attention to it.

Regarding the golden long tail keywords, many people will say that only those small shops will do this, and big stores will directly grab hot words! Needless to say, I just want to say, how likely do you think Taobao will concentrate its natural search traffic under the pressure of realizing traffic?

(3) the process of arranging related modifiers

After the layout of the subject and long tail words, in general, there are still some vacancies in the 30 words of the baby title, so the layout-related modifiers are needed. Then, it involves the selection principle, layout method and so on of related modifiers.

How to improve the operation level 0 1

Publicity: advertising

To expand customers, we need to advertise. Only through advertising can more potential customers know and understand you. Continuous advertising is an important way to promote the growth of store performance.

Health-healthy consumption has become the mainstream trend of modern consumption. More and more advertisements are associated with health. Don't prolong life. As long as it is harmless to health, consumers can have a look. Tea shops can set up raw material display cabinets at the bar, or make the tea making process transparent.

Fast-simplicity is accompanied by fast. With the accelerated pace of life, customers are more inclined to all kinds of lightning services, so as to experience more products and services, especially shopping mall customers. After shopping for a long time, it is the biggest temptation to find a place to have a cup of tea quickly. Therefore, the tea shop in the shopping mall should be efficient, and the corresponding propaganda slogan can be started from now on, such as drinking tea 1 minute.

02

Management: The sales ability of shop assistants directly affects the sales volume.

Suppose the customer may just want to buy a cup of fruit tea. After some communication and guidance from sales staff with strong sales ability and high sales level, customers will eventually order an extra European bag or snack, which will directly increase the sales of physical stores.

Therefore, we should also be organized when managing shop assistants:

1, the clerk should be familiar with the characteristics, advantages and disadvantages, price strategy, technology, varieties, specifications, promotion points, competitive products and substitute products of our products. Pay special attention to show that you are very familiar with the industry and products, because the specialty of industry and product knowledge is itself a sales force.

2. Be familiar with the target customers. Target customers should be classified into core customers, key customers and non-key customers. Customers can be divided into several categories, how to classify them, and what different strategies and methods should be adopted for different customer categories. The time and energy allocated to different types of customers are different. In addition, we must also grasp the psychological changes of customers.

3. Be familiar with competitors. What stores do competitors have, what brands do those stores have, and the functions, characteristics and prices of each brand product should be well understood. As the saying goes, know yourself and know yourself.

4. Master certain sales skills. Through continuous training, learning and summing up experience, improve sales ability. Tea franchisees can go to the headquarters for training according to the actual situation, or they can directly send teachers from the headquarters to guide and supervise tea.

5. The store manager can communicate effectively with the shop assistants and define the service criteria, including service attitude, service mode, service time and service follow-up cycle.

03

Sales Article: Appropriate Seasonal Promotion

1, new products should be publicized when they are launched.

The new product has just entered the market, and the biggest problem is: how to make consumers try to buy it? In order to solve this problem, besides the necessary advertisements, another effective means is promotion, such as discount, free tasting, half price for the second cup and so on.

2. Upgrade to promote sales

When the product is updated, we must take measures to clean up the inventory, on the one hand, withdraw funds, on the other hand, go into battle lightly.

3. Holidays should be promoted, especially during the Golden Week such as November, May Day and Spring Festival. Promotion information is everywhere, and all walks of life are promoting sales. If you don't promote sales, it is obviously not in harmony with the festive atmosphere.

It is said that it is easy to open a shop, and the key lies in how to operate and manage it. It is necessary to manage properly internally and pay attention to publicity strategies externally, so that the profit rate can be effectively guaranteed by internal and external linkage.