Successful cases of pharmaceutical companies using pharmaceutical brands

Successful cases of pharmaceutical companies using pharmaceutical brands

Reference:: wenku.baidu./link?url=TaZqOYzkG9_d8WcwTSgbNnAfzCZINYjpu7UIPtn6qEvqKq-EgCL7_vQ4N6GZXKvrjfgYjyaqnaQPPDyzF4jh_rSITs6-WQfn8Q O-a3ORF2i Urgent request: Examples of successful pharmaceutical companies

There are many here, you can download and read them yourself. Some write about pharmaceutical companies and some write about pharmaceutical entrepreneurs

Xu Hang Mindray Medical Xu Hang: Building the Mindray Medical Kingdom

Hu Baifan Xinhecheng Hu Baifan and his vitamin myth

Zhang Simin Neptune Group Zhang Simin: Dreams come from the ocean

Xiu Laigui corrects the pharmaceutical industry Xiu Laigui: Making medicine is to be a conscience

Ma Xingtian Kangmei Pharmaceutical Ma Xingtian and his "Hundred Years of Kangmei" dream

Guo Xinfu Xinfu Pharmaceutical Guo Xinfu: Make it world-class

Zhu Baoguo Zhu Baoguo of Joincare Group and the legend of his "wife"

Yang Wenlong of Renhe Group and the "shining" Renhe

Guo Guangchang, Fosun International Wealth Philosopher Guo Guangchang

Liu Weizhi, the "godfather of Chinese donkey-hide gelatin" Liu Weizhi

Sun Piaoyang, Hengrui Medicine's "lucky general" Sun Piaoyang

Li Zhenjiang, Shenwei Pharmaceutical's leader in traditional Chinese medicine, Li Zhenjiang

Xu Jingren, "Captain" of Yangtze River Pharmaceuticals, Xu Jingren

Guo Jiaxue's Dongsheng dream of Dongsheng Group

Li Bogang's Di'ao myth of Di'ao Group

Chen Xueli, Weigao Group Chen Xueli: Creating a new era of medical devices

*** The leader of biopharmaceuticals in Bo Shuanglu Pharmaceutical: *** Bo

Lei Ju Fang Qizheng Group Lei Ju Fang’s legend of Tibetan medicine

Ren Jinsheng’s Xiensheng Pharmaceuticals Ren Jinsheng’s creation of Xiensheng Pharmaceuticals

Wang Xiaochun Tongjitang Wang Xiaochun and the century-old store Tongjitang

Chen Baohua Huahai Medicine Ye Huahai Pharmaceutical Chen Baohua

Li Chunbo Zhejiang Pharmaceutical Li Chunbo creates a vitamin "leader"

Liu Jiajiamei Liu Jia: Create the first brand of oral medicine

Li Jinyuan Tiens Group Li Jinyuan: The history of wealth creation of the richest man in medicine

: o../ebook-list.htm Please use the case of a pharmaceutical company to explain what is the particularity of pharmaceutical company management and general corporate management? About 250 words.

Shanghai Bristol-Myers Squibb Company is the first Western pharmaceutical preparation joint venture established by China and the United States in my country. It is designed, produced and operated in full compliance with the World Health Organization's "Good Manufacturing Practices (GMP)" , modern pharmaceutical enterprise with management. The company has been approved by the Food and Drug Administration (FDA) of the United States and New Zealand and the Health Care Board of Canada (HPB), becoming my country's first pharmaceutical company whose preparation products can be exported to the North American and New Zealand markets. For more than ten years, the company has always adhered to corporate management innovation, carried out effective management, and made remarkable achievements.

1. Innovation in management thinking

To innovate in management, we must first innovate in management thinking. This is the prerequisite for all other innovations. Without this prerequisite, there would be no innovation. There is also a mechanism for enterprise management innovation, which arises from the internal environment of the enterprise and the atmosphere of enterprise innovation. Enterprises with innovative mechanisms can promote and stimulate management innovation, but conversely, they cannot effectively launch management innovation. Shanghai Bristol-Myers Squibb Company has been established for more than ten years and was established earlier among joint ventures. Since many business regulations were not perfect at that time, it was difficult to operate. It could not copy the practices of the American investor, Bristol-Myers Squibb Company. We cannot follow the practices of domestic state-owned enterprises, but insist on taking a learning and innovative approach.

For employees who have worked in the company for five years, the company leaders will invite their family members to the company as guests, visit the company and have lunch.

3. Innovation in management methods

Innovation in enterprise management methods is mainly to realize scientific management and modernization of management. Shanghai Bristol-Myers Squibb Company has adopted some of the latest achievements of modern science and technology into the management field, such as total quality management, statistical analysis, computer network planning technology, inventory management, decision-making technology, market forecasting technology, production resource planning (MRPE), and budget management. , office automation, etc. For example, in the MRPII system, the branch uses DING BPCS software to enable computer network management to completely cover all production and operating departments of the company, so that data such as market forecasts, raw material procurement, production operations, product costs, inventory status, financial control and quality control are all Incorporating into integrated management, it is possible to prepare production plans with minimum investment, reasonable inventory and maximum production efficiency to better adapt to market demand, achieve maximum information sharing, scientific decision-making and effective supervision within the enterprise. In addition, the company has also carried out comprehensive efficiency improvement activities and formulated specific plans to save costs, reduce personnel, and improve efficiency. This activity is characterized by its broad scope, involving all aspects of production, sales, finance, and technology. The company has carried out activities to shorten the production cycle in production, established a production cycle shortening project team for major products, held regular activities, set up a full-time efficiency manager, and carried out activities to significantly improve efficiency. The efficiency per person in the workshop increased by 50, achieving the effect of reducing people and increasing production. Comprehensively carry out efficiency activities, including sales efficiency, procurement efficiency, work efficiency to shorten the market cycle of new drugs, and activities to simplify financial work procedures (DIS-DOITSIMPLE). The company uses improving efficiency and reducing costs as an indicator of performance evaluation in its annual budget.

4. Innovation in business ideas

Japan’s Ministry of International Trade and Industry conducted a survey on two of the largest and most outstanding enterprises and came to four conclusions: ① Enterprises focus mainly on improving labor productivity , only by reducing costs, the economic benefits are average; ② The enterprise focuses on opening up the market, and the economic benefits are good; ③ The enterprise focuses on improving product quality and developing new products, and the economic benefits are very good; ④ The enterprise focuses on new things Products, focusing on market development with one hand, will achieve the best economic benefits. From this we can conclude that the key to the five major innovations of management, technology, product, market and service is product innovation and market innovation. After the announcement of this conclusion, it aroused strong repercussions in the international business community and theoretical circles. Shanghai Bristol-Myers Squibb Company has firmly grasped product innovation and market innovation. They have a five-year rolling plan for new product development and launch 2 to 3 new products every year; new products are launched with detailed promotion and market expansion. The strategy of market share has a strong sense of advancement and market share. In order to better occupy the market, Shanghai Bristol-Myers Squibb Company established a warehousing and distribution department, merging the warehouse, distribution, and fleet into one department to strengthen cooperation, strengthen management, and ensure GMP. 14 distribution warehouses have been set up across the country, and the quality of after-sales service has been significantly improved. For example, more than 98% of the products are delivered to customers within 2 days after receiving the order (except for those that exceed the customer's quota). After the establishment of this department, efficiency has increased. The costs are down and the results are great. There are special distribution companies abroad, while domestic companies generally sell through the commercial department and do not set up a nationwide distribution department. Facing the situation of large domestic accounts receivable and serious triangular debt, Shanghai Bristol-Myers Squibb Company implemented credit management for its customers. The method is to establish a customer credit control and management system to keep complete records of the customer's business creation, sales history, repayment rate and other credit conditions, and to adjust sales policies according to changes in the customer's credit status. The company has also set up a full-time credit and collection team to strengthen collection work and keep the company's accounts receivable in good condition. How do pharmaceutical companies open up drug sales channels?

The unspoken rules mentioned above are not good. I went to look at the website you mentioned, and it was very good. I searched there, and what you saw was only part of it. There are many related introductions in the content. Why don’t you take a closer look? Looking for assessment plans for pharmaceutical companies.

Therefore, in order to break through brand communication, we must change our previous understanding of brand communication theory and re-select the theoretical support points of brand communication. Therefore, pharmaceutical investment promotion believes that corporate publicity is also very important in the process of pharmaceutical investment promotion. Strong companies will invest huge amounts of advertising fees in some heavy media or highly targeted professional media, magazines and investment promotion conferences to attract dealers. Some focus on building a model market and attract customers through intensive cultivation of successful model markets, because facts speak louder than words. Some directly go to the market, go to the target market, visit and find suitable dealers. This method is the most traditional and most extensive method. Formulating a pharmaceutical investment strategy is the advance step for pharmaceutical companies to recruit investment. Determining the scope of pharmaceutical investment is not about casting a net in the sky and catching fish everywhere. Rational investment should be within a certain range, and two principles must be grasped: First, don’t be greedy for the big and seek for the best, and resolutely give up. A useless market; 2. Control within the planned and targeted scope. One way to choose and distinguish dealer cities is that cities with high density and short intercity distances should be divided into cities with large capacity and packed together in cities with small capacity. How can I translate Japanese medical pharmaceuticals and general pharmaceuticals into Chinese? Thanks.

I answered this question in another question, copy it here. .

Medical drugs usually refer to what we call prescription drugs

General drugs usually refer to over-the-counter drugs

Medical drugs and general drugs are defined in the definition. The management of drugs and the introduction of drugs are different.

In layman’s terms, medical drugs are drugs that doctors diagnose and provide based on the patient’s condition. The instructions for use are generally for doctors, are relatively professional, and require a prescription

General pharmaceutical drugs are Patients can buy medicines in pharmacies based on their own judgment. The instructions for use are generally relatively simple and are intended for the general population. They do not require a prescription. Which pharmaceutical companies are there

Pharmaceutical companies include:

Beijing Tongrentang Technology Development Co., Ltd. Pharmaceutical Factory

Company address: No. 20, South Third Ring Road, Fengtai District, Beijing

Contact number: 010-87632888

Email : service@tongrentangkj.Hangzhou

Zhou Minsheng Pharmaceutical Group Co., Ltd.

Company address: No. 108, Yuhangtang Road, Hangzhou City, Zhejiang Province

Contact number: 0571- 88085858

Email: minsheng@mspharm.

Beijing Shuanghe Pharmaceutical Co., Ltd.

Corporate address: Lizedong 2nd Road, Wangjing, Chaoyang District, Beijing No. 1

Contact number: 010-64742227

Wuhan Zhonglian Pharmaceutical Group Co., Ltd.

Company address: Jianghan Economic Development, Jianghan District, Wuhan City, Hubei Province No. 1, Jiangxing Road, District

Contact number: 027-83528368 83528058

Xiamen Xingsha Pharmaceutical Co., Ltd.

Company address: Haicang District, Xiamen City, Fujian Province No. 36, Xinmei Road

Contact number: 0592-6512333 2096666

Beijing Tongrentang Co., Ltd. Tongrentang Pharmaceutical Factory

Company address: Huangcun Town, Daxing District, Beijing No. 29 Yongwang Road, Beijing Bioengineering and Pharmaceutical Industry Base

Contact number: 400-881-1881

Email: info@trt-pharma.

Shandong Lukang Chenxin Pharmaceutical Co., Ltd.

Company address: Tongji Science and Technology Industrial Park, Jining High-tech Zone

Contact number: 0537-2215851

Jilin Aodong Pharmaceutical Industrial Group Yanji Co., Ltd.

Corporate address: No. 389, Changbai Road, High-tech Development Zone, Yanji City, Jilin Province, China

Contact number: 0433-2910179

Electronics Email: info@adyy.

Northeast Pharmaceutical Group Shenyang No. 1 Pharmaceutical Factory

Company address: No. 54, Xinghua South Street, Tiexi District, Shenyang City, Liaoning Province

Contact number: 024-25875291

Email: zthunder@126.

Shanghai Pharmaceutical (Group) Co., Ltd. Xinyi Pharmaceutical Factory

Corporate address: Shanghai No. 905, Xinjinqiao Road, Pudong

Contact number: 021-58995818

Email: sine@mail.sinepharm.jiang

Suhengrui Pharmaceutical Co., Ltd.

Corporate address: No. 7 Kunlunshan Road, Lianyungang Economic and Technological Development Zone

Contact number: 0518-85465745, 85475710

Email: hrs@hrs..Qi

Lu Pharmaceutical Co., Ltd.

Company address: No. 243, Gongye North Road, Jinan City, Shandong Province

Contact number: 0531-83126555 83126000 83126666

/7777/8888/9999

Email: agent@qilu-pharma. qa@qilu-pharma. web@qilu-pharma.吉

Lin Aodong Taonan Pharmaceutical Co., Ltd.

Corporate address: No. 16 Tuanjie East Road, Taonan City, Baicheng City

Contact number: 0436-6225278, 6335023, 6335024

Email: tnyy@china .Harbin

Pharmaceutical Group General Pharmaceutical Factory

Company address: No. 109, Xuefu Road, Nangang District, Harbin City

Contact number: 0451-86662926, 86666391

Livzon Group Livzon Pharmaceutical Factory

Corporate address: Guihua North Road, Gongbei, Zhuhai City, Guangdong Province

Contact number: 0756-8135888

Electronics Email: web◎livzon..Ji

Lin Aodong Yanbian Pharmaceutical Co., Ltd.

Company address: No. 2158, Aodong Street, Dunhua City, Jilin Province

Contact number : 0433-6223692

Email: info@jlad.北

Jingzizhu Pharmaceutical Co., Ltd.

Corporate address: No. 27, Chaoyang North Road, Chaoyang District, Beijing

Contact number: 010-65483355

Sichuan Kelun Pharmaceutical Co., Ltd.

Corporate address: Jinjiang Times Garden South, No. 107 Jinli West Road, Chengdu 18th and 19th floors

Contact number: 028-86131122

Guangzhou Baiyunshan Guanghua Pharmaceutical Co., Ltd.

Company address: 1 Nanshi Road, Haizhu District, Guangzhou No.

Contact number: 020-84360473 84333808

Yunnan Pharmaceutical Industry Co., Ltd. Kunming Zhenhua Pharmaceutical Factory

Company address: Wangjiaba, Wuhua District, Kunming City No. 22

Contact number: 0871-4114341, 4172207, 4160418, 4175627

Shandong Phoenix Pharmaceutical Co., Ltd.

Company address: Lijin County, Dongying City, Shandong Province No. 198 Jin Er Road

Contact number: 0546-5683157, 5683157, 5625031, 5629811

Email: szq8158@163.xi

Anlijun Pharmaceutical Co., Ltd. Responsible company

Corporate address: No. 151, Hancheng South Road, Xi'an City, Shaanxi Province

Contact number: 029-84682200, 84682295

Email: webmaster@lijun.shan

Dongxinhua Pharmaceutical Co., Ltd.

Corporate address: No. 14, Zhangdian East 1st Road, Zibo, Shandong

Contact number: 0533-2166666

Email: xhyy@xhyy.太

Ji Group Sichuan Mianyang Pharmaceutical Co., Ltd.

Corporate address: No. 278, Jiannan Road, Mianyang City, Sichuan Province

Contact number : 0816-2284410

Tianjin Lisheng Pharmaceutical Co., Ltd.

Company address: No. 491, Huanghe Road, Nankai District, Tianjin

Contact number: 022-27362444

Email: lisheng@lishengph

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Nan Pharmaceutical Co., Ltd.

Company address: No. 34, Hongjin Road, Longxi Town, Yubei District, Chongqing

Contact number: 023 -89855095

Email: fsspc@fsspc.Guang

Zhouzhongyi Pharmaceutical Co., Ltd.

Corporate address: Times Square, No. 28 Tianhe North Road, Guangzhou 11th Floor, West Tower

Contact number: 020-38821882

Harbin Pharmaceutical Group Sanjing Pharmaceutical Co., Ltd.

Company address: Harbin, Dongli District, Harbin City, Heilongjiang Province No. 233, Ping Road

Contact number: 0451-86627550

Haixin Pioneer Pharmaceutical Co., Ltd.

Company address: Zhangjiang Road, Zhangjiang High-tech Park, Pudong, Shanghai No. 92

Contact number: 021-58552452shan

Donglu Kang Pharmaceutical Co., Ltd.

Corporate address: No. 173, Taibai West Road, Jining City, Shandong Province

Contact number: 0537-2880808

Email: lukang@lkpc.

CSPC Zhongnuo Pharmaceutical (Shijiazhuang) Co., Ltd.

Corporate address: No. 188, Gongnong Road, Shijiazhuang City, Hebei Province

Contact number: 0311-83803616, 83805386, 85666188

Email: znbgs@mail.ecspc.

Shanghai First Biochemical Pharmaceutical Co., Ltd.

Company address: No. 1317, Jianchuan Road, Minhang District, Shanghai

Contact number: 021-64300590 Ji

Lin Aodong Group Dalian Pharmaceutical Co., Ltd.

Company address: No. 477, Sanjianbao Street, Lushunkou District, Dalian City, Liaoning Province

Contact number: 0411-86260040

Qingkerui Pharmaceutical Co., Ltd.

Company address: No. 2, Dashi Branch Road, Nan'an Economic and Technological Development Zone, Chongqing

Contact number: 023-62754898 days

Jin Pharmaceutical Jiaozuo Co., Ltd.

Corporate address: South Section of Donghuan Road, Wuzhi County, Henan Province

Contact number: 0391-7282438

Email: tjyyjz@163.

Jiangxi Pharmaceutical Co., Ltd.

Corporate address: No. 113, Sanjing Road, Nanchang City, Jiangxi Province

Contact number: 0791-6816580

Haihaihong Industrial (Group) Chaohu Jinchen Pharmaceutical Co., Ltd.

Corporate address: Haihong Building, No. 351, Guangling 4th Road, Shanghai

Contact number : 021-65262781, 0565-2323064 Jiang

Suzhengda Tianqing Pharmaceutical Co., Ltd.

Corporate address: No. 8, Julong North Road, Xinpu District, Lianyungang City, Jiangsu Province, China

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Contact number: 0518-85804002, 85685859, 85688199

Email: cttq@cttq.

Xiu Xiu Pharmaceutical Group Co., Ltd.

Company address: No. 2426, Qianjin Street, High-tech Development Zone, Changchun City

Contact number: 0435-3943109, 3943203 on

Hisinyi Wanxiang Pharmaceutical Co., Ltd.

Company address: No. 217, Zhaozhong Road, Qingpu District, Shanghai

Contact number: 021-59754088Shi

Jiazhuang Shenwei Pharmaceutical Co., Ltd.

Company address: South entrance of Luancheng County, Shijiazhuang City, Hebei Province

Contact number: 0311-88030066 8008039208 4006129208

Email: info@shineway.

Zhejiang Xianju Pharmaceutical Co., Ltd.

Corporate address: Zhejiang No. 40, Wenyi Road, Hangzhou City, No. 1, Xianyao Road, Xianju County, Zhejiang Province

Contact number: 0571-88900980 87731178

Email: online@ *** harma.

Kunming Pharmaceutical Group Co., Ltd.

Company address: No. 166, Keyi Road, National High-tech Development Zone, Kunming City, Yunnan Province, China

Contact number: 0871-8324311 8319868 800-8898-568Shi

Jiazhuang Pharmaceutical Group Ouyi Pharmaceutical Co., Ltd.

Corporate address: No. 276, Zhongshan West Road, Shijiazhuang City, Hebei Province

Contact Tel: 0311—87036208

Haixudong Haipu Pharmaceutical Co., Ltd.

Company address: No. 879, Jinhu Road, Jinqiao, Pudong, Shanghai

Contact number: 021 -58545533

Email: sunrise@xdhelp.

Zhuhai United Laboratories Co., Ltd. Zhongshan Branch

Company address: Jia, Tanzhou Town, Zhongshan City, Guangdong Province No. 12, Lian Road

Contact number: 0760) 86655816 0760) 86655310

Hailei Yunshang Pharmaceutical Co., Ltd.

Company address: Hankou Road, Shanghai 17th Floor, No. 398 Huasheng Building

Contact number: 021-63503535

Wuhan Yuanda Pharmaceutical Group Co., Ltd.

Company address: Qiaokou, Wuhan City, Hubei Province No. 5 Gutian Road, District

Contact number: 027-83833738

Email: whpharm@public.hb.

Shanxi Taiyuan Pharmaceutical Co., Ltd.

Corporate address: No. 22 Huagong Road, Jinyuan District, Taiyuan City, Shanxi Province

Contact number: 0351-6074034, 6074781, 6070430

Email: tyao@tyao..

Zhejiang Pharmaceutical Co., Ltd. Xinchang Pharmaceutical Factory

Company address: No. 59, Huancheng East Road, Xinchang County, Zhejiang Province

Contact number: 0575-86022860

Email: office@xcpharma.

Zhejiang Hisun Pharmaceutical Co., Ltd.

Company address: Waisha Road, Jiaojiang District, Taizhou City, Zhejiang Province

Contact number: 0576-88827890, 88088385, 88089080, 88087600

Email: hzyyswb@126.

Shanghai Hefeng Pharmaceutical Co., Ltd.

Enterprise Address: No. 805, Jinhu Road, Jinqiao Development Zone, Pudong, Shanghai

Contact number: 021-50317200, 50312222

Email: harvest2@shharvest.

Yichang Renfu Pharmaceutical Co., Ltd.

Corporate address: No. 18, Dalian Road, Yichang Development Zone, Hubei Province, China

Contact number: 0717-6345005, 6345002

Shanxi Weiqida Pharmaceutical Co., Ltd.

Corporate address: Datong Economic and Technological Development Zone, Shanxi, China

Contact number: 0352-5378888

Chongqing Yaoyou Pharmaceutical Co., Ltd.

Corporate address: No. 100, Xingguang Avenue, Renhe Town, Yubei District, Chongqing (Northern New District High-tech Park)

Contact number: 023-67527818

North China Pharmaceutical Group Preparations Co., Ltd.

Company address: No. 6, Huayao East Street, Heping East Road, Shijiazhuang City

Contact number: 0311-86050043

Jiangsu Pengyao Pharmaceutical Co., Ltd.

Company Address: No. 69, Longchi Road, Yicheng Town, Yixing City, Jiangsu Province

Contact number: 0510-87072885, 87072886, 87072878

Email: py@public1.wx.js.

Guangdong Bangmin Pharmaceutical Factory Co., Ltd.

Company address: No. 33, Bangmin Road, High-tech Development Zone, Jiangmen City

Contact number: 0750-3963166

Email: bmp@bangmin..